Your analytics initiative might be just enough to elevate your organization into the InformationWeek Elite 100 list of the most innovative users of information technology.
For hotels personalization requires teamwork across the diverse marketing, operations, and revenue management groups.
Maybe it's time for the analytics profession to unite under a single slogan that inspires quality and innovation, something that will help you avoid being one of those case studies where big data analytics went awry.
Email and survey communications company Emma shared 18 interesting facts and bits of advice for optimizing email marketing efforts.
In providing a summary of their two All Analytics Academy presentations, Ezmeralda Khalil and Steven Mills of Booz Allen Hamilton highlight the value of identifying the right talent needs, recruiting data scientists from business units, and not wasting time looking for unicorns.