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Content tagged with Customer analytics
100 items
Digital Marketing Is Really About People
John Balla  
9/29/2014   8 comments
As digital content expert Brian Solis reminds us, remember that digital marketing is all about the people.
Data Drives Digital Hotel Check-Ins
Maryam Donnelly  
9/24/2014   37 comments
Hilton is moving toward allowing customers to select their own rooms and to use their phones as keys.
Common Sense Has to Rule on Big-Data Bias
James M. Connolly  
9/18/2014   12 comments
The Federal Trade Commission's discussion of exclusionary and biased big-data initiatives can serve as a call for data scientists and their clients to ask hard questions of their data.
7 Benefits From Using Marketing Analytics
John Balla  
9/18/2014   3 comments
In a new report, TDWI highlights the seven benefits of using marketing analytics.
Fitting Big Data Into an RFP-Driven World
James M. Connolly  
9/10/2014   13 comments
The old-line RFP model requires shoehorning an unstructured concept into a structured process.
The Tragedy of Overcapacity
Leo Sadovy  
9/9/2014   Post a comment
These are the principal ways in which most businesses attempt to address one iron law of economics -- overcapacity.
Lenovo CAO Sees Cloud Analytics as No-Brainer
Beth Schultz  
9/9/2014   13 comments
Anthony Volpe, Lenovo's chief corporate analytics officer, tells us why cloud was a no-brainer decision for him.
Employees Need Some Data Love Too
Beth Schultz  
9/5/2014   11 comments
Companies ought to spend as much time working to understand, engage, and improve the employee experience as they do the customer experience.
5 Lessons From Effective Customer Loyalty Programs
John Balla  
9/4/2014   1 comment
Many loyalty card programs have the unintended consequence of driving demand for discounts and not necessarily cultivating loyalty, research suggests.
NFL's Pats Get a Kick From 'Great Data'
Sandra Gittlen  
8/28/2014   20 comments
You don't need big data if you have "great data," says Fred Kirsch, vice president of content and publisher for the New England Patriots and Kraft Sports Productions.
Model & Remodel to Find Profitable Customers
Beth Schultz  
8/28/2014   15 comments
Enterprise performance management expert Gary Cokins provides tips on how to determine whether your customers are profitable to your company.
Message to CFOs: Measure Customer Profitability
Beth Schultz  
8/27/2014   18 comments
Gary Cokins, a well-respected enterprise and corporate performance management system authority, shared his views on why suppliers need to look customers from a profitability perspective.
 Customer Profitability: How to Measure, Manage & Boost the Margins
Digital Audio  
8/26/2014   93 comments
Gary Cokins, enterprise performance management expert, talks about how to measure and manage customer profitability.
Beware the Perils of Extrapolation
James M. Connolly  
8/25/2014   19 comments
Mobile app market numbers highlight how the active few can dramatically sway results.
A2 Twofer: Talking About Big-Data Innovation & Customer Profitability
Beth Schultz  
8/25/2014   3 comments
Join us in an e-chat discussion today at 3:00 p.m. ET on big-data innovation and Tuesday, Aug. 26, at 2:00 p.m. ET for an A2 Radio episode on customer profitability.
5 Tips to Personalize Digital Customer Experiences
John Balla  
8/22/2014   1 comment
Tamara Gruzbarg, Gilt's senior director of analytics and research, offers tips on how to use analytics to personalize digital customer experiences.
Analytics Have-Nots Get Some Love
James M. Connolly  
8/19/2014   3 comments
Analytics services hold promise for resource-strapped companies to gain the big-data benefits being achieved by industry giants.
You Can't Hide From Pryin' Eyes
James M. Connolly  
8/12/2014   8 comments
The little things in a data-gathering and analytics initiative can make the all difference between a partnership and sleaziness.
Do These 5 Things to Improve Your Marketing Data
John Balla  
8/11/2014   Post a comment
Marketing expert Ruth P. Stevens shares five steps to take to maintain data accuracy.
Confused About Teen Behavior? You're Not Alone
James M. Connolly  
8/8/2014   14 comments
A Wharton School seminar provided plenty of insight into teen online behavior and trashed the theory that teens don't care about privacy.
Got the Employee Email Blues
Beth Schultz  
8/7/2014   12 comments
Companies ought to pay as much attention to employee email as they do customer campaigns.
Healthcare, Analytics & Misplaced Priorities
James M. Connolly  
8/7/2014   3 comments
Research showing that most European healthcare providers aren't investing in analytics makes one wonder where their priorities rest.
We Really Must Opt Out of Annoying Our Customers
John Balla  
7/23/2014   2 comments
Make unsubscribing to your customer emails simple and straightforward -- or risk losing them!
Analytics Don't Have to Launch a Revolution
James M. Connolly  
7/23/2014   5 comments
Analytics don't have to provide earth-shattering innovation. Operational efficiency and optimized customer relationships can provide value in their own right.
Happiness Is a Blue Blanket
Ariella Brown  
7/23/2014   28 comments
British Airways turned to high-tech blankets to assess the customer experience associated with new in-flight amenities.
Data Science Drives Retail Testing
James M. Connolly  
7/21/2014   6 comments
Retailers are stepping up their testing initiatives, whether they're for a new product price or redesigned stores. That means putting more analytics science behind the process.
No Playing Around on Analytics for Game Developers
Jon Martindale  
7/17/2014   9 comments
Some video game industry watchers predict a bust could be coming -- unless analytics can save the day.
Banking With Zombies: How Card.com Caters to Customers
Beth Schultz  
7/16/2014   15 comments
Ajay Gopal, director of data science and analytics at Card.com, tells us how the company uses analytics for customer acquisition and retention.
CLV: Look Deeper Into Customer Value
James M. Connolly  
7/16/2014   7 comments
Calculating customer lifetime value can help a company identify which customers merit the greater focus.
Trust & Sharing Data Don't Go Hand in Hand
James M. Connolly  
7/15/2014   14 comments
Research showing a strong consumer distrust for all types of businesses doesn't mean those consumers will stop filling the analytics pipeline with their data.
Presenting a Tale of a Health Marketing Misstep
Beth Schultz  
7/14/2014   13 comments
As health insurers work on becoming more consumer-centric, we're sure to see lots of missteps along the way.
 Advanced Analytics & the Business of Healthy Consumers
Digital Audio  
7/10/2014   78 comments
In this A2 radio episode, learn about the role advanced analytics plays in helping Blue Cross and Blue Shield of North Carolina determine how best to engage and communicate with consumers, as well as to measure the effectiveness of its efforts and determine member satisfaction.
Facebook Case: A Glimpse Into a Toy Department
James M. Connolly  
7/9/2014   11 comments
Facebook's emotions experiment bared an undercurrent of sentiment in a few data science professionals that rules are for other people.
A2 Radio: Advanced Analytics & the Business of Healthy Consumers
Beth Schultz  
7/7/2014   3 comments
Shawn Sullivan, director of marketing for Blue Cross Blue Shield of North Carolina, joins us Thursday, July 10, at 2:00 p.m. ET for his lessons learned on engaging with consumers about health matters.
Set Your Compass to Positivity for Best Results
John Balla  
7/7/2014   Post a comment
The idea that focusing on positive outcomes actually drives positive outcomes sounds idealistic, but I think there's some truth to that idea.
Analytics, Weather Spell Retail Success This July 4
Michael Steinhart  
7/3/2014   8 comments
The 4th of July weekend is highly anticipated by retailers and travel services, and this year's anticipated hurricane may drive spending even higher.
Statistical Profiling: A New Shade of Grey
Bryan Beverly  
6/20/2014   34 comments
Analytics can break down populations and subgroups in ways that don't always serve the greater good.
Healthcare Customers Emerge Amid Industry Upheaval
John Balla  
6/19/2014   1 comment
Smart healthcare providers are orienting their organizational directions more toward individual member needs and desires.
Kiddie Clothier Sews Up Social, Analytics Strategy
Michael Steinhart  
6/17/2014   10 comments
A children's clothing startup leverages Facebook to build a multimillion-dollar powerhouse.
Facebook Users Stuck in Behavioral Ad Quicksand
Michael Steinhart  
6/16/2014   19 comments
Facebook's new ad-customizing features seem to be a boon for users, but they're enabling the social media firm to collect more information with every click.
Big Data Drives Individual Attention for Marketers
Michael Steinhart  
6/12/2014   19 comments
Smart marketers can use big data to create a detailed picture of each customer they target, according to one expert.
Hospitality Exemplary Practice Award: Nominations Open
Kelly A. McGuire  
6/9/2014   Post a comment
The Cornell University School of Hotel Administration will hold its third annual Cornell Hospitality Research Summit in October. Nominations are now being accepted for its Hospitality Exemplary Practice awards.
Integrated Marketing: Listen to the Voice of the Customer
John Balla  
6/9/2014   Post a comment
Asking customers what they want from you is the first step toward making the shift to responsive operations.
Building Blocks for Business Breakthroughs
Aiman Zeid  
6/6/2014   Post a comment
The approach you take to uncover business insight and transform your organization will be more effective when it encompasses these four pillars: technology, skills, processes, and culture.
Adidas Runs With Customer Insight
Beth Schultz  
6/5/2014   26 comments
Raphael Cailloux, head of brand CRM marketing intelligence at Adidas, moves the company toward a data-driven, customer-centric future.
Reusing Security Video for Customer Analytics
Jon Martindale  
6/5/2014   8 comments
Millions of hours of security footage are recorded every day by companies around the world, and they're just waiting for analytics to unleash their true value.
Fraport Takes-Off With Passenger Analytics
Beth Schultz  
6/4/2014   14 comments
With a high-performance analytics infrastructure and sophisticated software, Fraport makes a visit to the Frankfurt Airport a real pleasure.
Big Data: Forget What You Know
Michael Steinhart  
6/4/2014   12 comments
The confusion around big data is holding marketers back from realizing its full potential, one Forrester analyst suggests.
Disney Bets on Big Data Magic
Maryam Donnelly  
6/3/2014   12 comments
Between RFID bracelets and smartphone apps, Disney is collecting scads of data from theme park and website visitors.
NYC Hosts Integrated Marketing Week
Michael Steinhart  
6/3/2014   17 comments
The Direct Marketing Association's Integrated Marketing Week conference kicks off tomorrow in Manhattan.
EU Court to Google: Forget It
Michael Steinhart  
5/30/2014   60 comments
The controversial Right to be Forgotten proposal is now law in the European Union. What does this mean for Google and other search engines?
Why Pre-Release Online Buzz Is Worth Mining
Beth Schultz  
5/30/2014   13 comments
The farther ahead of a product's release companies start collecting and analyzing online buzz about it, the better they'll be at forecasting -- and influencing -- its sales performance, two researchers said.
Doctors: Time to Unleash Medical Big Data
Michael Steinhart  
5/29/2014   26 comments
The Journal of the American Medical Association reports this week that medical data has tremendous potential, but healthcare organizations are not exploiting it sufficiently.
Look to Risk Modeling for Best Analytics Practices
Beth Schultz  
5/21/2014   8 comments
The lessons learned in risk management modeling are transferable to marketing analytics and fraud protection, says data consultant and author Bart Baesens.
Big Data Powers Smarter Cities
Daniel D. Gutierrez  
5/16/2014   23 comments
Municipal agencies and tech companies are partnering to improve services and energy efficiency via analytics.
Panera Baking Data-Driven Delicacies
Sandra Gittlen  
5/15/2014   16 comments
Combining loyalty program data with restaurant performance feeds, Panera Bread finds the optimal mix of menu items and in-store display ads.
Health Analytics Affects Every Industry
John Balla  
5/15/2014   Post a comment
As payers and patients, people in all industries have a stake in how the healthcare ecosystem evolves in the face of change.
Visual Statistics Models Instantly in Memory
Michael Steinhart  
5/13/2014   10 comments
SAS Visual Statistics leverages the latest in-memory processing technology to deliver faster, more accurate, more productive analytics.
The True Meaning of Customer Intimacy
Rachel Alt-Simmons  
5/13/2014   16 comments
Everybody is crazy for "customer intimacy," but what does that really mean?
Pay for Success at Rikers Island
Wendy Willbanks Wiesner  
5/12/2014   49 comments
Can a social impact bond generate the data needed to turn a notoriously inefficient and problematic facility around?
Canada Post on Data Delivery
Beth Schultz  
5/12/2014   2 comments
James Smith, lead of enterprise data governance for the Canadian postal service, explains how and why the organization has embraced an enterprise data governance program.
How Ziggo’s Marketing Puzzle Pieces Fit Together
John Balla  
5/9/2014   1 comment
Dutch media giant Ziggo formed as the merger of three leading cable TV, Internet, and telephony services providers. The way it integrated disparate databases, data management systems, and customer information sources provide valuable lessons.
Changing Culture Is Like Losing Weight
Leo Sadovy  
5/6/2014   Post a comment
Effecting change in a corporate environment requires a focus on individual and collective skills.
Dining Data: Tablets on the Table
Maryam Donnelly  
5/2/2014   15 comments
Casual restaurant chains are phasing tablets into the guest experience, and they're yielding significant benefits in terms of revenue, speed, and data collection.
Model Deployment: Bridging the Analytics/IT Divide
Michael Steinhart  
5/1/2014   10 comments
The need for real-time customer support and responsive business practices is driving financial service firms to improve their analytics model deployment processes.
6 Ways to Improve Customer Experience
John Balla  
5/1/2014   2 comments
As consumers have greater access to goods, services, and information than ever before, it's never been more critical to differentiate. Harvard Business Review identifies six important lessons for customer experience management.
Big Data Checks In
Michael Steinhart  
4/30/2014   5 comments
Roger Ares, vice president of analytics at Hyatt Corp., discusses the ways big data impacts CRM, marketing, and revenue management.
Startup Offers Big-Data Freelancers On Demand
Michael Steinhart  
4/28/2014   18 comments
A new freelance marketplace site claims to deliver top-notch analytics talent on a per-project basis.
Meeting the Challenge of Multichannel Integration
Michael Steinhart  
4/25/2014   35 comments
Multichannel customer contact is critical for today's businesses, but an integrated view for service agents and sales reps is still a ways off.
Survey Shows Millennials Demand Social Banking
Michael Steinhart  
4/24/2014   38 comments
A global survey of retail banking customers shows that positive experiences are down for the first time in three years, with the 18-34 demographic leading the dissatisfaction trend.
Google Targets Connected Homes
Daniel D. Gutierrez  
4/23/2014   14 comments
Google's acquisition of Nest Labs puts it in a position to gather even more data via connected home appliances.
T-Mobile Hears Data's Call
Beth Schultz  
4/22/2014   Post a comment
Internal customer data provides an analytics starting point.
Follow Pope Francis’s Example for Effective Leadership
John Balla  
4/21/2014   1 comment
The pontiff's leadership style could apply to leaders in any position.
This Call May Be Analyzed
Michael Steinhart  
4/17/2014   25 comments
Conversation analytics looks for specific phrases in customer-service calls and ranks the caller and the agent on numerous metrics.
App Analytics Raises Privacy Concerns
Michael Steinhart  
4/14/2014   15 comments
A piece of double-agent software serves usage stats to app developers while collecting device and mobile activity data for ad sales.
Marketing Challenge: Balancing Analog & Digital
Emmett Cox  
4/14/2014   14 comments
As the Baby Boom generation gives way to digital natives, marketers and regulators are working to find the optimal mix.
Analytics Roadblocks: Tech Isn't the Problem
Michael Steinhart  
4/11/2014   21 comments
When asked whether technology is the biggest obstacle to analytics adoption, more than 80% of our readers responded with a resounding "no."
TV Analytics Controls the Horizontal & the Vertical
Jon Martindale  
4/9/2014   9 comments
Netflix and a host of other firms are cashing in on analytics to match viewers with content.
Proximity Marketing Begs for Better Infrastructure
Michael Steinhart  
4/8/2014   10 comments
Retailers are experimenting with proximity, or location-based, marketing, but many have to get their digital infrastructures in order before taking full advantage of the new platforms.
A2 This Week: Listen In on Text Analytics
Beth Schultz  
4/7/2014   3 comments
This Wednesday's A2 Academy features a lecture on using text analytics for customer intelligence by marketing professor and author Goutam Chakraborty.
Amtrak Improves Passenger Experience With Big Data
Lyndon Henry  
4/7/2014   29 comments
From real-time tracking to enhanced digital signage, Amtrak is working to keep its rail services competitive and up-to-date.
iBeacon Micro-Location Tech Spreading Fast
Michael Steinhart  
4/2/2014   14 comments
Apple's iBeacon technology is taking root at major retailers, sports stadiums, and even schools.
Pfizer Connects Dots for Targeted Treatment
Doug Henschen  
4/2/2014   7 comments
Big-data analytics help pharmaceutical giant Pfizer create medications customized for specific subsets of the patient population.
Big Data & the New Marketing Mandate
AllAnalytics Academy  
4/2/2014   249 comments
Learn how big-data analytics comes into play for the new marketing mandate, call it omnichannel or SoLoMo.
Wharton Event to Spotlight Customer Analytics
Beth Schultz  
4/1/2014   Post a comment
The Wharton Customer Analytics Initiative is bringing together speakers from organizations like the Cleveland Indians, Pfizer, and MGM to share real-world stories of customer analytics success.
A2 Poll: Emotion Analytics Integral & Entertaining
Michael Steinhart  
3/28/2014   24 comments
Only a small portion of our audience finds emotion detection to be an infringement on privacy. Most think it's fun and that it will end up playing a strong role in marketing.
The Future of Shopping
Leo Sadovy  
3/28/2014   5 comments
The Internet has changed the entire shopping experience, birthing multichannel marketing and the omnichannel consumer.
People Skills Realize the Innovative Power of Technology
John Balla  
3/27/2014   1 comment
Marketing and IT have the opportunity to change the enterprise together. Yes, the stakes are high and so is the potential payoff.
IT & Marketing Meet at the Digital Business
Beth Schultz  
3/27/2014   6 comments
Business leaders must think beyond marketing when it comes to the consumer-facing digital future.
Flying Home Lands Customer Experience Lesson
Beth Schultz  
3/26/2014   48 comments
Thank goodness airline gate agents can look at the data and override automated decision management systems.
Why SAS Customers Get It Right for Marketing
John Balla  
3/25/2014   1 comment
Knowing a product's hugely successful track record can help assuage concerns and smooth the path to adoption.
How to Put the Customer at the Center of Your Strategy
John Balla  
3/25/2014   1 comment
It's no coincidence that leading organizations all use SAS for marketing excellence, and many industry experts will be presenting their insights at SAS Global Forum Executive Conference this week.
SAS Pitches Modernization Story
Beth Schultz  
3/24/2014   3 comments
Top SAS executives kick off the SAS Global Forum user and executive conferences with a theme of modernization.
Mash Up Your Own Internet of Things
Michael Steinhart  
3/20/2014   11 comments
It's still a few years from ubiquity, but cheap hardware and open-source APIs are making the Internet of Things easier to set up and monetize than ever before.
 Customer Satisfaction: Gleaning Insight From Email Interactions
Digital Audio  
3/20/2014   108 comments
Business process experts share a method of monitoring and predicting customer satisfaction by analyzing the social network structure of email interactions between service providers and their clients.
Ditch Email, Analyze Work, Boost Performance
Michael Steinhart  
3/19/2014   23 comments
A new book posits that meetings and email kill productivity by interrupting employees who are "in the zone." Applying big-data analytics to their work styles can boost morale and performance.
Paytronix Proves SMBs Can Do Big Data Analysis
Doug Henschen  
3/18/2014   5 comments
Running a Cloudera Hadoop cluster on Amazon Web Services, Paytronix gains insight into customer behavior it couldn't tease out of a database.
Internet of Things: Working Out the Kinks
Michael Steinhart  
3/18/2014   35 comments
In this third installment of our conversation with Endeavour Partners Chairman Michael Davies, we discuss the challenges facing widespread adoption of the Internet of Things.
A2 Twofer: Master Data Management & Measuring Customer Satisfaction
Beth Schultz  
3/17/2014   5 comments
All Analytics has two learning opportunities on tap for this week: an A2 Academy lecture on mastering big-data management and an A2 radio show on how to glean customer satisfaction insight from email interactions.
Reading & Being Read by E-Books
Ariella Brown  
3/17/2014   40 comments
E-readers track how long you spend on each book and on each page, sending that information back to subscription services, so they can tailor recommendations. Will authors benefit from seeing it, too?




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Zubin Dowlaty, head of innovation and development at decision sciences firm Mu Sigma, will take the podium at Analytics 2014 to explain how to improve a champion model -- and why that's so necessary.
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Whether seeking a data science job or a business partnership, you or your company must make your resume or pitch letter stand out.
Marketing may be the star in big data analytics, but other departments can play pretty strong supporting roles.
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Foundations of Modern Predictive Analytics
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Canada Post on Data Delivery
James Smith, lead of enterprise data governance for ...

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Big Data Checks In
Roger Ares, vice president of analytics at Hyatt ...

03:45

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Good Data, Smarter Travel
iJET International's Rich Murnane, Director of ...

2:50

4 comments
Healthcare Data Needs a ...
Tackling healthcare data management challenges ...

2:39

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In the Talent Sweet Spot
Gen Y shapes the new analytics workforce.

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A2 on the Road
What we found at last month's SAS Global Forum 2014.

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T-Mobile Hears Data's Call
Internal customer data provides an analytics ...

2:50

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A Is for Analytics in Academia
Professors and students agree that access to ...

4:11

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Advocating for Analytics ...
Analytics and business experts explore what it ...

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Analytic Myths: True or False?
Analytics experts give us their perspective on four ...

4:29

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We'll Be Your Eyes & Ears
We'll be on the scene at SAS Global Forum events in ...

2:15

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7 Tips for Deploying ...
We chat with Analise Polsky, a data visualization ...

33:15

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Top Big Data Platforms
All Analytics editors Beth Schultz and Michael ...

31:53

3 comments
Attention on Retail Shoppers
The retail store of the future will track customers ...

02:14

16 comments
Demand-Driven Forecasting
Charles Chase, chief industry consultant for the ...

02:22

1 comment
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As retailers evolve toward an omnichannel environment, much of their success will depend on how effectively they use big-data and analytics.
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Find a way to visualize your data and watch it come ...

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Visual Analytics, Instant ...
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Big Data, Fast Infrastructure
Big data calls for a high-performance analytics ...

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Red Hot Analytics
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LEADERS FROM THE BUSINESS AND IT COMMUNITIES DUEL OVER CRITICAL TECHNOLOGY ISSUES

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Visual Analytics: Who Carries the Onus?
The Issue: Data visualization is an up-and-coming technology for businesses that want to deliver analytical results in a visual way, enabling analysts the ability to spot patterns more easily and business users to absorb the insight at a glance and better understand what questions to ask of the data. But does it make more sense to train everybody to handle the visualization mandate or bring on visualization expertise? Our experts are divided on the question.
The Speakers: Hyoun Park, Principal Analyst, Nucleus Research; Jonathan Schwabish, US Economist & Data Visualizer
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Beth Schultz
Canada Post on Data Delivery

5|12|14   |   02:53   |   (2) comments


James Smith, lead of enterprise data governance for the Canadian postal service, explains how and why the organization has embraced an enterprise data governance program.
Michael Steinhart
Big Data Checks In

4|30|14   |   03:45   |   (5) comments


The hospitality industry gathers massive amounts of customer data, and mining that data effectively can yield tremendous results in terms of improved CRM, better-targeted marketing spend, and more efficient back-end processes. Roger Ares, vice president of analytics at Hyatt Corp., discusses the ways he and his staff use big data.
Beth Schultz
Good Data, Smarter Travel

4|24|14   |   2:50   |   (4) comments


Charged with keeping track of travel assets, including employees, iJET International relies on data management best-practices and advanced analytics to keep its clients in the know on current and potential world events affecting travel, Rich Murnane, Director of Enterprise Data Operations & Data Architect, told All Analytics in an interview from the 2014 SAS Global Forum Executive Conference.
Beth Schultz
Healthcare Data Needs a Booster

4|23|14   |   2:39   |   (0) comments


W. Ed Hammond, Director of the Duke Center for Health Informatics, spoke from the recent 2014 SAS Global Forum Executive Conference about the data management challenges involved in healthcare today.
Beth Schultz
In the Talent Sweet Spot

4|23|14   |   3:25   |   (0) comments


Jason Dorsey, chief strategy officer for the Center for Generational Kinetics and keynote speaker at last month's SAS Global Forum 2014, describes how Gen Y professionals are enhancing the makeup of multigenerational analytics organizations.
Beth Schultz
A2 on the Road

4|22|14   |   2:28   |   (0) comments


From analytics talent development to the power of visual analytics, All Analytics found a variety of common themes circulating throughout the exhibition floor and session discussions at the 2014 SAS Global Forum and SAS Global Forum Executive Conference events held last month in Washington, DC.
Beth Schultz
T-Mobile Hears Data's Call

4|22|14   |   2:50   |   (0) comments


Talking with All Analytics live from the 2014 SAS Global Forum Executive Conference, Eric Helmer, senior manager of campaign design and execution for T-Mobile, discussed the importance of customer data -- starting internally -- in devising the mobile operator's marketing plans.
Beth Schultz
A Is for Analytics in Academia

4|21|14   |   4:11   |   (0) comments


Interviewed live at SAS Global Forum 2014, professors and students agree that access to enterprise analytics software in academic programs better prepares graduates for their careers.
Beth Schultz
Advocating for Analytics Culture

4|21|14   |   5:51   |   (0) comments


Speaking at the recent SAS Global Forum Executive Conference, analytics executives, business experts, and SAS insiders explore what it means to build an analytics culture.
Beth Schultz
Analytic Myths: True or False?

4|21|14   |   4:29   |   (0) comments


At the recent 2014 SAS Global Forum Executive Conference, five analytics experts give us their perspective on whether four common myths about IT and analytics are true or false.
Beth Schultz
We'll Be Your Eyes & Ears

3|20|14   |   2:15   |   (0) comments


We'll be on the scene at SAS Global Forum events in Washington, D.C., March 23 to March 25, glad to share what we learn with our community members.
Beth Schultz
7 Tips for Deploying Visualization

3|7|14   |   33:15   |   (0) comments


We chat with Analise Polsky, a data visualization thought leader on the SAS Best Practices team, about what you need to know before you deploy data visualization.
Michael Steinhart
Choosing a Big-Data Analytics Platform

2|19|14   |   31:53   |   (3) comments


The big-data analytics market can be a confusing place. Among the vendors vying for your dollars are traditional database management providers, Hadoop startup services, and IT giants. In this video, All Analytics editors Beth Schultz and Michael Steinhart sit down in a Google+ Hangout on Air with Doug Henschen, executive editor of InformationWeek. Henschen discusses use cases for big-data analytics, purchase considerations, and his recent roundup of the top 16 big-data analytics platforms.

Related posts:

— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Michael Steinhart
Keeping a Close Eye on Shoppers

2|13|14   |   02:14   |   (16) comments


At the National Retail Federation BIG Show last month, All Analytics executive editor Michael Steinhart noted a host of solutions for tracking and analyzing customer activity in retail stores. From Bluetooth beacons to RFID tags to NFC connections to video analytics, retailers must find the right combination of tools to help optimize the shopper experience, streamline operations, and boost revenues.

Related posts:

— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Michael Steinhart
Real-Time Demand Drives Forecasting

2|11|14   |   02:22   |   (1) comment


The days when historical shipment trends and gut feelings were enough to forecast retail demand accurately are long over. SAS chief industry consultant Charles Chase outlines the benefits of pulling real-time sales information from point-of-sale and product scanner systems, then flowing that data into dynamic forecasting tools from SAS.

— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Videos
Intro to Visual Analytics

6|5|13   |   1:58   |   (0) comments


With today's advanced visual analytics tools, you can stream data into memory for real-time processing, provide users the ability to explore and manipulate the data, and bring your data to life for the business.
Videos
Visual Analytics, Instant Insight

5|16|13   |   2:06   |   (5) comments


Dynamic data visualizations let analysts and business users interact with the data, changing variables or drilling down into data points, and see results in a flash. Advance your use of data visualization with tools that support features like auto-charting, explanatory pop-ups, and mobile sharing.
Videos
Big Data, Fast Infrastructure

2|14|12   |   3:35   |   (6) comments


No doubt your enterprise is amassing loads of data for fact-based decision-making. Hand in hand with all that data comes big computational requirements. Can traditional IT infrastructure handle the increasing number and complexity of your analytical work? Probably not, which is why you need a backend rethink. Big data calls for a high-performance analytics infrastructure, as Fern Halper, a partner at the IT consulting and research firm, Hurwitz & Associates, discusses here.
Videos
Red Hot Analytics

1|10|12   |   3:51   |   (7) comments


Redbox's bright-red DVD kiosks are all but ubiquitous these days, located in more than 28,000 spots across the country. Jayson Tipp, Redbox VP of Analytics and CRM, provides an insider's look at how the company has accomplished its phenomenal nine-year growth.
Videos
Hotelier Checks In With Analytics

12|14|11   |   06:55   |   (11) comments


InterContinental Hotels Group (IHG), a seven-brand global hotelier, has woven analytics into the fabric of its operations. David Schmitt, director of performance strategy and planning, shares IHG's analytics story and his lessons learned.