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Content tagged with Customer analytics
68 items
Belly Ups Loyalty Quotient for Small Shops
Maryam Donnelly  
5/16/2013   16 comments
App-provider Belly wants to offer small businesses the benefits of data, something that large businesses already enjoy via loyalty programs.
Shifting Marketing to Meet Mobile Customers
John Balla  
5/6/2013   Post a comment
Advanced mobile communications is coming of age at a time when other technologies and societal shifts are working in parallel.
Chase Gets High-Performance Analytics
Beth Schultz  
4/30/2013   16 comments
SAS High-Performance Analytics gives the financial services firm a much needed boost.
Customer Intelligence Gets Skinit in the Game
Beth Schultz  
4/24/2013   12 comments
The e-tailer Skinit uses cloud-based data mining software to understand its customers and personalize their site experience.
Fueling Your Startup With Big-Data
Venkat Viswanathan  
4/23/2013   7 comments
With big-data, startups can leap into the big league at a small price.
Six Tips for Turning Big-Data Into Huge Insights
Anne-Lindsay Beall  
4/22/2013   1 comment
Consumers have an expectation that offers, advertising, and promotions will be customized uniquely for them.
Top Challenges in Digital Marketing
Anne-Lindsay Beall  
3/29/2013   4 comments
The top three challenges in digital marketing -- and how to overcome them
Powering Predictions With Social Media Data
Beth Schultz  
3/14/2013   6 comments
Frank Cotignola, consumer insight expert with food brand giant Mondelez International, says social media data is a critical big-data component.
A2 Two-Fer: Social Media, Analytical Innovation
Beth Schultz  
3/11/2013   3 comments
Social media analytics and analytical innovation are on the All Analytic agenda for this week.
Women Are Oh-So-Social – Now Measure That
Beth Schultz  
3/7/2013   19 comments
Engaging women of social media and getting them involved in your brand is but a start to reaping value from your online presence.
Making Sense of Scents
Noreen Seebacher  
3/1/2013   35 comments
The scent of cinnamon makes me think of my late mom. And now it also makes me think of big-data.
Spreading the News on Social Media
Noreen Seebacher  
2/14/2013   25 comments
Companies like Adidas are harnessing the power of social media to get the word out about new products -- fast.
In-Store Customer Analytics Get Digital Twist
Ariella Brown  
2/1/2013   22 comments
Euclid Analytics aims at providing physical retail outlets the same sort of customer behavior information gleaned from online visits.
Customer-Centric Banking Analytics Scares Me
Point / Counterpoint  
1/30/2013   14 comments
Banks have tons of customer data at their disposal; unfortunately not all will use it scrupulously.
What Banks Know About You Could Be Good
Point / Counterpoint  
1/30/2013   24 comments
If banks want to know more about consumers, and act on it with customized offers, then let them have at it.
Tell Me What to Think, Please!
Noreen Seebacher  
1/30/2013   19 comments
Does big-data mean the end of individuality?
Better Analytics, Better Shopping
Noreen Seebacher  
1/22/2013   2 comments
We talk with Kerem Tomak, VP Marketing Analytics at Macys.com.
Pinger Taps Into Mobile Ad Optimization
Beth Schultz  
1/21/2013   11 comments
This device- and carrier-independent global text-and-talk network knows a thing or two about serving up mobile ads and dishing out the insight.
Retailers Cross Channels to Reach Customers
Noreen Seebacher  
1/16/2013   16 comments
One of the big issues for retailers is learning to engage effectively with customers both online and offline.
Location Analytics: All About Watching You
Beth Schultz  
1/10/2013   16 comments
Location analytics is helping retailers and other businesses gain deep understanding of customer behavior.
Retailers Want Their Way With You
Beth Schultz  
1/8/2013   15 comments
As Target does so well, retailers use every trick in the bag to get you to spend more with them.
Gilt Groupe Gets Personal With Mobile Members
Anne-Lindsay Beall  
12/19/2012   5 comments
Tamara Gruzbarg, Gilt Groupe's senior director of analytics and research, talks about the future of analytics.
Big-Data Meltdown & 7 Other 2013 Predictions
Beth Schultz  
12/13/2012   9 comments
The International Institute of Analytics tells us what's in store for analytics in the coming year.
Personalization or Privacy: The Fine Line
Noreen Seebacher  
12/13/2012   31 comments
Consumers will share their data. But they won't accept flagrant abuses of trust.
Sprinkling Insight on Holiday Meal Planning
Sandra Gittlen  
12/12/2012   8 comments
Grocery stores that tap into customer sentiment online and deliver smart data about the goods they carry can help make holiday meals all the better.
With Analytics, I'm Cozying Up With Downton Abbey
Beth Schultz  
12/5/2012   9 comments
PBS.org uses customer satisfication analytics to prove to the broadcast folks that online video pays off.
Twists & Tweets for Big Pharma
Noreen Seebacher  
12/5/2012   8 comments
Pharmaceutical firms are gradually embracing social media, but still struggle to understand the return on investment.
E-Chat Wednesday: Applying Data With Compassion
Beth Schultz  
11/13/2012   4 comments
Academic researchers Peter Weill and Ritu Agarwal join us at 3:00 p.m. ET tomorrow, Wednesday, November 14, to share their ideas on softscaling and empathetic use of data.
Shop Till You Drop... or the Optimized Deals Dry Up
Beth Schultz  
11/8/2012   19 comments
As holiday shoppers get savvier, retailers turn to analytics to help get the most of out the season.
Out With the Focus Group, in With Social Media
Maryam Donnelly  
11/1/2012   6 comments
As companies find success getting consumer feedback from social media, the focus group fades further into the past.
Keep Your Distance From Me & My Data
Noreen Seebacher  
10/31/2012   25 comments
Consumers think it's creepy for companies to track them, physically or online...even in exchange for a discount or promotion.
Mapping the Complicated Path to Purchase
Anne-Lindsay Beall  
10/30/2012   5 comments
Today's brands must know their customers and how best to interact with them, advises a Forrester analyst.
Add Some Empathy to Your Data Analytics
Beth Schultz  
10/30/2012   10 comments
Two academics promote the idea of using empathy along with data-driven decision making, and will be on hand in mid-November for an e-chat to share their vision.
Why You Need to Set Your Best Customers Aside
Beth Schultz  
10/19/2012   26 comments
Targeting your highest-value customers isn't a wise choice for a customer lifetime value program.
Harland Clarke Champions Use of Data Analytics
Beth Schultz  
10/18/2012   14 comments
This services firm extends its thought leadership in promoting the use of data analytics for financial institutions -- as well as other businesses.
Analytics Helps Curb Attrition at Banks
Beth Schultz  
10/16/2012   13 comments
Harland Clarke, an integrated payment solutions and marketing services firm, uses predictive modeling and customer lifecycle marketing to cut attrition and boost cross-selling success at financial clients.
Can Big-Data Improve Air Travel?
Noreen Seebacher  
10/16/2012   26 comments
Better analytics could change air travel. But what are the odds, really?
Grabbing the Data at Your Feet
Noreen Seebacher  
10/15/2012   14 comments
Nike is expanding its data collection offerings in its golf, running, and field sports divisions.
Digging for Gold at Gilt Groupe
Noreen Seebacher  
10/11/2012   2 comments
Gilt Groupe's Tamara Gruzbarg talks about how the company makes the best use of its data.
Don't Dig Too Deep Into Your Data
Noreen Seebacher  
10/11/2012   15 comments
Customers don't always appreciate when companies dig too deep into data for personalized insights.
Vehicle Wholesaler Drives Into Advanced Analytics
Beth Schultz  
10/8/2012   12 comments
Descriptive, predictive, and prescriptive analytics help decision makers at the auto wholesaler Manheim steer the course.
3 Musts You'd Find in an Ideal Analytics Platform
Marshall Sponder  
10/5/2012   11 comments
Segmentation, multichannel integration, and intelligent dashboard reporting are vital capabilities, yet many business analytics solutions fall short.
Webinar: From Innovative Analytics to Exceptional Customer Experience
Beth Schultz  
10/4/2012   3 comments
Join an AllAnalytics.com Webinar on Thursday, October 18, at 2:00 p.m. ET, for tips on how to turn customer data into actionable insights and ensure great experiences for customers.
Big-Data Killed the Video Store... & Other Retailers
Noreen Seebacher  
9/21/2012   23 comments
Big-data could be the biggest threat ever to the survival of small retailers.
Customer-Centric Analytics: Balancing Retention & Profitability
Anish Koppula  
9/21/2012   15 comments
Efforts to retain customers are just as important as those devoted to reaping more profits from them.
Welcome to Worldview 2.0, Where Low-Latency Marketing Rules
Harvey Koeppel  
9/18/2012   13 comments
The availability of real-time analytics engines fueled by big, real-time -- often unstructured -- customer data is changing our marketing goals and best practices.
Personalized Communication, Chico's Way, Part 2
Anne-Lindsay Beall  
9/6/2012   1 comment
Chico's uses structured and unstructured data to create customer relationships that drive positive business results.
Everybody's Talking, but Who's Really Listening?
Maryam Donnelly  
9/5/2012   14 comments
Many call center operators are missing out on the opportunity speech analytics software affords them.
New Travel Site Hops on Big-Data Bandwagon
Noreen Seebacher  
8/16/2012   12 comments
Soon-to-launch Hopper plans to use big-data to revolutionize travel planning.
What Data Brokers Know Can Hurt You
Noreen Seebacher  
8/15/2012   10 comments
From the Big Three consumer reporting agencies to numerous smaller ones, it pays to see what data brokers know about you.
ChexSystems, Debit Bureaus & Tangled Data Brokers
Noreen Seebacher  
8/14/2012   5 comments
There's a lot of personal data out there, including yours. Here is how to access one piece of it from a place called ChexSystems.
The Analytics of Daily Deals & Flash Sales
Maryam Donnelly  
8/14/2012   18 comments
The latest research shows the impact on high-value customer relationships.
Put Your Customers on a Pedestal & Gain Sustained Competitive Advantage
Beth Schultz  
8/13/2012   2 comments
As discussed in last week's AllAnalytics.com Webinar, automating customer decision-making can lead to greater customer value.
What Data Brokers Know vs. What They Tell You
Beth Schultz  
8/10/2012   22 comments
Data brokers are coming under increased scrutiny to be more transparent about the consumer data they amass.
Analytics Is No Gamble for Foxwoods Resort Casino
Beth Schultz  
7/26/2012   13 comments
Foxwoods Resort Casino sees the payoff of integrating and analyzing patron data from across disparate business channels.
Near Real-Time Analytics Promote Better Health
Beth Schultz  
7/18/2012   23 comments
Aurora Health Care places the patient at the center of its data models and plans to use near real-time analytics to deliver better care.
Shoppers Love Sony, Wal-Mart & Toilet Paper
Noreen Seebacher  
7/5/2012   19 comments
There's some "really unusual consumer shopping behavior in the US," according to the deal site ShopAtHome.com.
Secrets of Profitable Marketing From Chico’s & Staples
Anne-Lindsay Beall  
6/28/2012   4 comments
Barb Buettin of Chico's and Jim Foreman of Staples share their insight on harnessing customer analytics for marketing.
Facebook Strikes Again
Noreen Seebacher  
6/27/2012   38 comments
Facebook changed the default email addresses on user profiles yesterday. Would've been nice of the company to ask first.
What to Do When Data Is Behaving Badly
Cordell Wise  
6/25/2012   18 comments
Using data successfully means knowing who needs to understand it and how best to communicate its meaning.
Making Complaints Part of the Analytics Process
Maryam Donnelly  
6/22/2012   10 comments
By addressing complaints immediately, companies can minimize damage and drive customer engagement, yet many fail to do so.
A Lot to 'Like' About Social CRM
Noreen Seebacher  
6/20/2012   23 comments
More and more companies are monitoring and managing social interactions taking place inside and outside their organizations.
'Big Brother in Arkansas' Is Watching (& Profiling) Us
Beth Schultz  
6/18/2012   13 comments
Privacy advocates express growing concern about Acxiom's digital marketing practices and consumer profiling.
4 Unmarketing Insights From Scott Stratten
Anne-Lindsay Beall  
6/15/2012   3 comments
The best-selling author and social media influencer Scott Stratten, known as an "unmarketer," shares his insights.
Kraft Eats Up Social Media Commentary
Beth Schultz  
6/12/2012   10 comments
Frank Cotignola, a consumer insights manager at Kraft, shares why social media listening is so important to the company -- and should be to you, too.
Domain Knowledge Makes a Difference
Richard Boire  
6/11/2012   11 comments
Understanding business processes and industry trends can help improve analytical projects.
What to Make of Facebook's 'Big-Data' Meltdown
Michael Rappa  
5/31/2012   72 comments
Despite having more data than most companies can even imagine, Facebook's customer insight is still apparently lacking.
Time to Rethink Your Assumptions About Customers
Beth Schultz  
5/29/2012   17 comments
Not all assumptions about your customers stand up against the fast-clipped pace of change in today's marketplace, a SAS blogger shares.




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Noreen Seebacher
Nate Silver Unplugged

5|23|13   |   1:37   |   (1) comment


Celebrity statistician Nate Silver shares some thoughts after delivering a keynote address at the SAS Government Leadership Summit in Washington, D.C.
Beth Schultz
Marketing Your Analytics

5|14|13   |   2:21   |   (0) comments


Elizabeth Barth-Thacker, a BI and informatics technology manager at Humana, tells us how her team is creating data transparency and building engagement with the business – with the help of an internal collaboration portal called Humanalytics.
Pierre DeBois
Amazon & Analytics

5|7|13   |   3:04   |   (1) comment


With Redshift, Amazon has expanded into the world of business intelligence. Could web analytic solutions for e-commerce be next?
Noreen Seebacher
The High Price of a Big Banana

5|6|13   |   2:53   |   (8) comments


There are no analytics to explain the volatility of banana prices in New York City.
Beth Schultz
Fraud Failure

5|3|13   |   2:26   |   (2) comments


Insurance companies have no excuse not to be using advanced analytics in their fight against fraud.
Beth Schultz
Teaching Users to 'Fish'

5|1|13   |   2:04   |   (2) comments


Speaking at SAS Global Forum Executive Conference, Rajeev Kaul, SVP of pricing at OfficeMax, uses a Chinese proverb to explain one of the reasons he's deploying SAS Visual Analytics.
Noreen Seebacher
Stuck on the Train

4|24|13   |   2:22   |   (11) comments


Cutting the number of cars on my commuter train was an analytics fail, simple as that.
Beth Schultz
Strength in Numbers

4|22|13   |   1:32   |   (1) comment


Hear, hear! to the folks who count themselves among analytics professionals and who will be gathering next week at SAS Global Forum.
Noreen Seebacher
Fool's Gold

4|15|13   |   1:50   |   (3) comments


You don't always find what you want when you data-mine.
Beth Schultz
Ford Revs Up With Big-Data

4|12|13   |   2:44   |   (2) comments


In an All Analytics interview, Mike Cavaretta, technical leader, predictive analytics at Ford Research & Advanced Engineering, shares how big-data is fueling vehicle decisions.
Beth Schultz
Get On With It!

4|11|13   |   2:32   |   (1) comment


Analytics professionals and SAS executives share how organizations can get on with their work so much faster when working in a high-performance and visual analytics environment.
Beth Schultz
Power to the Visualization

4|11|13   |   2:03   |   (1) comment


Analytics professionals who attended SAS's recent Executive Briefing in New York share how they think visual analytics might help their organizations get better value from data.
Beth Schultz
Mental Model Gives Boeing Lift

4|9|13   |   2:01   |   (2) comments


At Boeing, effective decision making comes down to this simple formula: QxA=E, as executive Jerry Allyne explained at the recent INFORMS analytics conference.
Beth Schultz
What Users Want Next

4|8|13   |   2:31   |   (4) comments


Whether working in major league sports, financial services, or healthcare, analytics, and data, professionals are checking out how visual analytics and high-performance technologies can help them optimize their environments, shrink their cycle times, and improve decision making, as attendees at the recent SAS Executive Briefing in New York share with us.
Beth Schultz
The Power to Discover

4|4|13   |   3:36   |   (1) comment


SAS CEO Jim Goodnight speaks with us at a recent SAS Executive Briefing about getting a feel for what's in your big-data and other new realities powered by advanced analytics.
Videos
Visual Analytics, Instant Insight

5|16|13   |   2:06   |   (1) comment


Dynamic data visualizations let analysts and business users interact with the data, changing variables or drilling down into data points, and see results in a flash. Advance your use of data visualization with tools that support features like auto-charting, explanatory pop-ups, and mobile sharing.
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Big Data, Fast Infrastructure

2|14|12   |   3:35   |   (6) comments


No doubt your enterprise is amassing loads of data for fact-based decision-making. Hand in hand with all that data comes big computational requirements. Can traditional IT infrastructure handle the increasing number and complexity of your analytical work? Probably not, which is why you need a backend rethink. Big data calls for a high-performance analytics infrastructure, as Fern Halper, a partner at the IT consulting and research firm, Hurwitz & Associates, discusses here.
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Red Hot Analytics

1|10|12   |   3:51   |   (3) comments


Redbox's bright-red DVD kiosks are all but ubiquitous these days, located in more than 28,000 spots across the country. Jayson Tipp, Redbox VP of Analytics and CRM, provides an insider's look at how the company has accomplished its phenomenal nine-year growth.
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Hotelier Checks In With Analytics

12|14|11   |   06:55   |   (11) comments


InterContinental Hotels Group (IHG), a seven-brand global hotelier, has woven analytics into the fabric of its operations. David Schmitt, director of performance strategy and planning, shares IHG's analytics story and his lessons learned.