A2's Latest Content on Customer Analytics
100 items
How Third Parties Can Hurt Your Marketing Analytics
Pierre DeBois  
2/16/2017   11 comments
Are your digital marketers creating gaps in customer privacy? They could be unless they vet tags and third-party app access.  Here's how to do the vetting.
Are Your Home Appliances Analyzing You?
Maryam Donnelly  
2/8/2017   17 comments
Home appliance manufacturers have latched onto the promise of IoT, adding smart sensors to help consumers track their appliances. Will the data generated and the analytics enabled end up changing how appliances are made in the future?
Customer Analytics: Taking the First Step
Resource Center  
2/1/2017  
Read this interactive whitepaper to learn more about how to identify the best technology to improve marketing performance.
The Internet of Things: Marketing’s Opportunities and Challenges
Resource Center  
2/1/2017  
IoT brings significant opportunities for marketers by providing unprecedented insights into consumers’ behavior. The insights could be used to create new revenue opportunities for a business and increase customers’ satisfaction by providing relevant interactions.
Marketing Analytics Meets Artificial Intelligence: Six Strategies for Success
Resource Center  
2/1/2017  
This TDWI Checklist Report explores how AI (artificial intelligence) can be used to enhance marketing analytics and help companies both better understand their customers and deliver a great customer experience.
Modernizing Your Analytics Environment
Resource Center  
2/1/2017  
In this whitepaper, learn the dramatic benefits of analytics modernization and hear case studies about the significant results companies have experienced by transforming their analytics platform, including simplified analytic modeling and faster customer insights.
Maximizing Moments of Truth: Creating Meaningful Real-Time Customer Interactions
Resource Center  
2/1/2017  
This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave.
Keep them coming back: Your guide to building customer loyalty with analytics
Resource Center  
2/1/2017  
In this e-book, we provide the latest research on customer loyalty, along with a three-pronged approach for securing it. You’ll learn how to get better insights about your customers and win them over with laser-focused personalized marketing.
Improve Customer Experience with Actionable Artificial Intelligence
Resource Center  
2/1/2017  
While more marketers turn to artificial intelligence technologies, this new territory also raises more questions. This paper offers a detailed look into how AI works, and explores the opportunities and challenges it presents.
Forbes Insights: Data Elevates the Customer Experience
Resource Center  
2/1/2017  
Forbes Insights, in partnership with SAS, conducted a global survey of 357 senior executives across a range of industries and functions. Forbes Insights also conducted one-on-one interviews with several executives to further illuminate the findings.
Orlando Magic: The magic behind the Magic
Resource Center  
1/31/2017  
The Orlando Magic team uses SAS to retain season ticket holders, know the best plays to run and generate larger revenue streams Now they are among the top revenue earners in the NBA.
Nestle: How to keep fresh products on the shelves
Resource Center  
1/31/2017  
Germany story about how accurate forecasting optimizes customer service, minimizes inventory overstocks and lays the groundwork for effective marketing at Nestlé.
Lenovo: Bringing the customer into the quality equation
Resource Center  
1/31/2017  
Lenovo combines internal product and call-center text data with online data to discover quality issues more quickly and understand customer desires more thoroughly
Customer loyalty blossoms with analytics
Resource Center  
1/31/2017  
Customer loyalty blossoms with analytics
Harnessing Analytics' Disruptive Power
Lisa Morgan  
1/23/2017   13 comments
People in business and tech love to use the latest, popular buzzwords. "Disrupter" is one of them. But is your company really leveraging analytics' disruptive capabilities?
NRF: How I Experienced Analytics in Virtual Reality
Jessica Davis  
1/19/2017   12 comments
Visualizations help communicate the meaning behind analytics to a variety of users. Now virtual reality is taking that a step further.
Why Recommendation Engines Still Aren't Accurate
Lisa Morgan  
12/28/2016   46 comments
Ever noticed that some recommendations from consumer websites tend to be a bit off base? Lisa Morgan takes a look at why those engines get confused.
Customer Analytics: Think Outside the Black Box
Suneel Grover  
12/11/2016   2 comments
Suneel Grover takes a look at how SAS Customer Intelligence 360 addresses issues such as predictive personalization, segmentation, real-time analytics, and machine learning.
 Retail Analytics: See Where Style Meets Statistics
Digital Audio  
12/6/2016   53 comments
The retail sector is learning that great products with consumer appeal aren't enough for success. They need great data strategies as well.
Holiday Shopping Gets Strong Mobile Boost, Data Shows
Jessica Davis  
12/2/2016   5 comments
Early sales show that retailers' investments in analytics paid off during the 2016 holiday shopping season. Here are a few highlights from the beginning of the rush.
Connecting the Analytic Dots in IoT
Pierre DeBois  
11/28/2016   12 comments
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
Yes, the IoT Does Matter to You
James M. Connolly  
11/27/2016   54 comments
Our upcoming All Analytics Radio programs look at the progress of the Internet of Things -- and why it matters to your business -- and how to find the right mix of experience and analytics in the retail sector. Tune in this Tuesday and again on December 6.
Let's Explore the Human-Data Relationship
James M. Connolly  
11/21/2016   32 comments
All Analytics bloggers join A2 Radio for a discussion about the evolving data-human relationship, and whether we truly are more welcoming when it comes to data entering our private and business lives.
Why Mobile E-Commerce Requires Analytics & IoT
Scott Ferguson  
10/31/2016   4 comments
The amount of data generated by mobile e-commerce is posing new challenges for developers and IT departments. But analytics, IoT, and other tools can help make sense of all that data, according a report from Frost & Sullivan.
Data Privacy: It's Your Job
James M. Connolly  
10/28/2016   9 comments
It's easy to think that responsibility for data privacy is someone else's job. Really, it's everyone's job, as listeners will learn in the upcoming All Analytics Academy.
Emotional Analytics is Next. Are You Ready?
Lisa Morgan  
10/26/2016   31 comments
Applications and devices that sense human emotions are hitting the tech market, focused on what customers and other users are feeling, and how the device or a person should respond.
Beware of Being Unique in the EU
James M. Connolly  
9/12/2016   9 comments
The EU's fear of what it calls unique data is puzzling, particularly when viewed in the 2016 era of big data and global business.
How Far We've Come With Analytics
Information Graphic  
9/8/2016   3 comments
You might be surprised by the progress that analytics have made in just the five years that All Analytics has been monitoring the field.
 How Colleges and Tech Are Grooming Analytics Talent
Digital Audio  
9/7/2016   56 comments
Learn how universities are working with tech leaders such as SAS to shape tomorrow's analytics workforce, and close the data science talent gap.
Can Tech Make the Call Center a Help Desk?
James M. Connolly  
9/7/2016   32 comments
There are promising new technologies coming for the call center. But the question remains about whether companies value a call center as a tool to improve customer relationships.
What Will Microsoft Do With All That LinkedIn Data?
Jon Martindale  
9/1/2016   29 comments
Microsoft's planned acquisition of LinkedIn raises plenty of questions about how it will use all that LinkedIn data, and what privacy protections LinkedIn users can expect.
SAS 360 Engage: A/B testing and algorithmic segmentation
Suneel Grover  
8/29/2016   2 comments
A closer look at SAS 360 Engage, which enables organizations to interact with consumers by allowing them to create, manage and deliver digital content over web and mobile channels.
Meet the Somewhat Connected Home
James M. Connolly  
8/16/2016   48 comments
Predictions of a boom in connected homes aren't just optimistic, they are based on some pretty low standards.
SAS 360 Engage: Delivering Blue-Box Predictive Personalization
Suneel Grover  
8/8/2016   1 comment
The promises of cloud-based marketing analytics suppliers raise the question of whether a data scientist is necessary for personalization and, if so, what their role should be.
Analytics Power QIAGEN’s Digital Strategy
Ariella Brown  
7/27/2016   15 comments
Pharmaceutical and laboratory company QIAGEN has deployed a set of algorithms designed to tap into big data sources and highlight new customers and sales opportunities.
Predictive Analytics: Jobs, Process, and the Customer's Soul
James M. Connolly  
6/29/2016   4 comments
Our All Analytics Radio interview with Graham Clark of NIIT Technologies offered insight not only into the state of predictive analytics, but also on how those advanced analytics are changing business and the nature of computing.
 How Predictive Analytics Can Take Your Company to the Next Level
Digital Audio  
6/28/2016   22 comments
Predictive analytics can provide an organization with a rich view of customers and their behavior.
Let's Talk Predictive Analytics
James M. Connolly  
6/27/2016   2 comments
Predictive analytics and the benefits they can bring to an organization are on tap for All Analytics Radio, Tuesday, June 28, at 2 pm.
A2's Five-Year Anniversary: Look What Analytics Have Accomplished
James M. Connolly  
6/27/2016   31 comments
As All Analytics marks its five-year anniversary as an information source for those working with analytics, it's time to recognize the real pioneers in advancing analytics in our lives, you the analytics pro.
Big: Data, Model, Quality and Variety
Leo Sadovy  
6/24/2016   7 comments
A fresh look at big data. It's time to apply "big" not just to the data, but to the model, quality, and variety.
Customer Analytics Need a Top-to-Bottom Commitment
James M. Connolly  
6/2/2016   1 comment
A McKinsey survey shows that organizations are seeing less value in customer analytics, but there are ways to ensure that you get that return on investment with commitment to those analytics from the top to the bottom of the company.
Just Click 'Agree' and Hope
James M. Connolly  
5/27/2016   23 comments
Jon Carter's latest cartoon should hit home with everyone who has faced that "agree" button for a piece of software or a website.
SAS 360 Discover: Predictive Marketing's New Secret Weapon
Suneel Grover  
5/27/2016   2 comments
The new SAS 360 Discover provides marketers with new views into the activities of their valued customers.
Ecommerce + IoT + Amazon = Not Just Web Analytics
Pierre DeBois  
5/26/2016   16 comments
Amazon’s emphasis on the Internet of Things in its strategic moves demonstrates how web analytics is no longer just about the web.
Ways Analytics is Used in Grocery Stores, and What’s to Come
Emily Johnson  
5/17/2016   25 comments
Analytics are bringing change to your local grocery store, helping the grocer keep the shelves stocked, moving customers through checkout lines, and improving your shopping experience. Our slideshow looks at ways analytics are changing grocery shopping today and how they will change things in the future.
Five Steps to Advance Your Analytics Strategy
James M. Connolly  
5/13/2016   4 comments
All Analytics is announcing our spring All Analytics Academy series, "Analytics for All: The Right Start." Learn more about the five streaming audio presentations and how you can register. Whether you are new to the analytics game or a data veteran, a big company, a small company, or a mid-sized company, the Academy has lessons for you.
 What the IoT Means to You and Your Insurer
Digital Audio  
5/6/2016   75 comments
The Internet of Things is becoming an agent of change in the insurance industry.
SAS's New Architecture Highlights the Cloud and Openness
James M. Connolly  
4/19/2016   4 comments
SAS breaks new ground at SAS Global Forum by extending the company's tools through a new cloud architecture and a cloud-delivered customer intelligence tool.
The IoT Takes a Step into Adulthood
James M. Connolly  
4/7/2016   5 comments
Proof that the Internet of Things is maturing is the fact that naming Saturday as Internet of Things Day doesn't draw the snickers that it might have a few years back.
Introduction to SAS for Digital Analytics and Segmentation
Suneel Grover  
4/4/2016   3 comments
A new series of SAS webcasts, SAS for Digital Analytics: Introduction & Advancing Segmentation, highlights how SAS customers can leverage advanced analytics and customer intelligence tools to move forward with their modern marketing strategies.
Share in the New 'Analytics Experience'
James M. Connolly  
3/30/2016   2 comments
The Call for Content is open now for session and presentation ideas for the new SAS Analytics Experience 2016 conference coming up in September. The event brings together the business and management themes of the former PBLS and the technical aspects of the Analytics 2015 conference.
Data's Competitive Advantage: Real But Elusive
Information Graphic  
3/29/2016   1 comment
In the newest All Analytics interactive infographic, data from the Winterberry Group highlights how organizations are finding competitive advantage from use of analytics, but that edge takes time and careful planning.
Web Analytics vs. Digital Intelligence: What's the Difference?
Suneel Grover  
3/24/2016   12 comments
Customer intelligence tools are available and the need is there for businesses to take an omnichannel view of their customers as individuals.
The New Frontier of Retail Analytics: It’s Magic
Emmett Cox  
3/23/2016   22 comments
The keys to retail success today is utilizing all of the data on hand, understanding 24x7 what consumers are doing, and making the most of all available channels.
FCC Rules Could Leave Analytics Pros Torn
James M. Connolly  
3/22/2016   25 comments
As both a consumer and employee reliant on the accessibility of data, analytics professionals could have mixed feelings about the proposed FCC rules on Internet privacy.
A2 Radio: What a Data Analytics Cycle Means to You
James M. Connolly  
3/17/2016   1 comment
Join All Analytics Conversations today at 2 pm EDT when our panel of bloggers discuss how data-enabled new technologies might generate still further breakthroughs with the help of data about us and our companies.
Who's the King of Advanced Customer Analytics?
Suneel Grover  
3/16/2016   3 comments
The Forrester Research Forrester Wave identified SAS as a leader in customer analytics solutions.
Why You Need to Think Globally With Analytics
James M. Connolly  
3/15/2016   3 comments
If we are going to think globally, maybe our analytics tools can help us to learn more about our global customers, partners, and competitors.
The Slow Death of Vanity Metrics
Pierre DeBois  
3/9/2016   13 comments
The increasing demand for understanding customer preferences in advanced analytics means managers have become more report savvy and less stuck on vanity metrics.
The Internet of Things in the Real World
Information Graphic  
3/8/2016   Post a comment
Data drawn from the A2 Academy highlight the real-world results and opportunities for the IoT.
Email's Legacy is of a Blessing and a Curse
James M. Connolly  
3/7/2016   22 comments
Ray Tomlinson will be remembered as the creator of the Internet-based email that we all utilize today with the addition of that little "@" sign.
When Big Data's Promise Ignores People Issues
James M. Connolly  
3/1/2016   2 comments
A move to big data won't necessarily reverse decades of bad decisions for an organization or an industry, particularly if the people or processes don't change as well.
The Myth of Analytics Beyond the Land of Giants
James M. Connolly  
2/18/2016   15 comments
The newest All Analytics interactive infographic highlights data that debunks any myths that advanced analytics are just for the world's big companies.
Data Analytics Trends to Anticipate in 2016
Venkat Viswanathan  
1/29/2016   70 comments
Watch for integration of mobile devices, better insight into customer behavior, and the emergence of virtual reality in business as we move through 2016.
The Analytics of Customer Intelligence and Why It Matters
Suneel Grover  
1/26/2016   27 comments
With the growing importance of customer analytics in organizations, the ability to extract insight and embed it back into organizational processes is at the forefront of business transformation. However, this requires considerations for where relevant data resides, the ability to reshape it for downstream analytic tasks (predictive modeling vs. reporting), and how to take action on the derived insights.
Retail Analytics: Living on the Edge
Lenny Liebmann  
1/20/2016   11 comments
Activity at the National Retail Federation's Big Show 2016 in New York highlighted the importance of building out analytics capabilities at the network's edge.
Five Moves to Advance Marketing Analytics in 2016
Lauren Tucker  
1/19/2016   1 comment
If management is asking what is marketing doing for your business, then your 2016 resolution should be to stop guessing and start knowing how your marketing strategy and investment will connect the brand to the sale.
Retail Steps into the Analytics Spotlight
Matthew Brodsky  
1/13/2016   16 comments
The National Retail Federation's Big Show 2016 takes the stage at the Javits Center in New York on Sunday. Here's a peek into what attendees will see and learn.
Watching YouTube Means Watching Retail Opportunities
Pierre DeBois  
1/11/2016   42 comments
As more content providers discover the programming value of YouTube, YouTube Analytics becomes more valuable. Retailers should not overlook the engagement value of the viewing platform.
Tomorrow's Retail: Mobile, Smart & Real-time
James M. Connolly  
1/8/2016   2 comments
Among the many tech changes happening in the retail space, two critical moves are the implementation of Internet of Things concepts and use of real-time analytics, as we will see when the NRF Big Show 2016 opens.
 See How Analytics Drive Change in the Retail World
Digital Audio  
1/7/2016   104 comments
With the National Retail Federation's Big Show coming up in January, we look at how retail technology is responding to consumer needs.
Nine Ways for Hoteliers to thrive in 2016
Kelly A. McGuire  
1/6/2016   4 comments
For the hotel industry in 2016, the mandate includes more strategic thinking, fewer gut decisions, and better collaboration among business units.
The Elephants to Watch Out for in 2016
John Balla  
1/4/2016   12 comments
The Indian story about blind men and the elephant highlighted why you need a complete view of any issue, and that applies to how today's organizations view and respond to their customers.
A2 Radio: Analytics and Your Retailers
James M. Connolly  
1/2/2016   1 comment
Get a sneak peek at what attendees at the National Retail Federation's Big Show will see in terms of new technology, products and concepts that could change the way you shop or even how your own industry does business.
 All Analytics Conversations: Forecasts for Analytics in 2016
Digital Audio  
12/18/2015   3 comments
AllAnalytics.com bloggers share their observations, and maybe go out on a limb, as they look at the world of analytics in 2016.
Moving Mobile Faster With Customer Analytics
Pierre DeBois  
12/8/2015   6 comments
Mobile is already here, but companies must align mobile capability with customer analytics to create customer experiences that enhance sales.
Your Analytics Team Could Join the Elite
James M. Connolly  
11/25/2015   31 comments
Your analytics initiative might be just enough to elevate your organization into the InformationWeek Elite 100 list of the most innovative users of information technology.
The Profitable Path to Personalization for Hotels
Kelly A. McGuire  
11/25/2015   33 comments
For hotels personalization requires teamwork across the diverse marketing, operations, and revenue management groups.
18 Fun and Handy Facts About Email Marketing
John Balla  
11/24/2015   59 comments
Email and survey communications company Emma shared 18 interesting facts and bits of advice for optimizing email marketing efforts.
Analytics Skills Gap: It's Nice to Tie 'Billion' to an Accomplishment
James M. Connolly  
11/20/2015   11 comments
The Analytics Skills Gap Series continues with an interview with SunTrust Bank's Dudley Gwaltney discussing the need for advanced degrees, the value of understanding data management, and the data science job market in Atlanta.
The Digital Analytics Divergence (The Great Divide)
Emmett Cox  
11/9/2015   3 comments
The small to mid-sized retailer needs to keep pace with the change driven by big box chains, but a lack of resources adds a lot of challenge.
Plenti Stretches for the Data Unification Crown
Maryam Donnelly  
10/28/2015   33 comments
The Plenti rewards card promises benefits to retailers and consumers, but the process doesn't seem smooth for either group.
Beyond the Basics: What’s Next in Predictive Analytics for Hotels?
Kelly A. McGuire  
10/12/2015   4 comments
There are new and exciting use cases for predictive analytics on the horizon for hotel organizations. As the industry as a whole grapples with big data, you can better come to terms with the data from the explosion of interaction points with our guests.
Big Data: It’s Not Just Where You Are
Mary E. Shacklett  
10/6/2015   8 comments
For many companies a move to big data has been limited to use of location data, but there are so many other data types that they can use to make money and keep customers happy.
Marketing Analytics Lessons From the KGB
Leo Sadovy  
10/1/2015   9 comments
If a Cold War era intelligence agency knew how to identify western spies using key indicators, you probably have indicators that show what your customers are likely to do.
Smartphones Open Doors, Literally
Ariella Brown  
9/29/2015   68 comments
Hotel chains are moving toward enabling guests to open their room doors and gain other benefits through smart phone apps.
At Netflix, Data Takes on a Starring Role
James M. Connolly  
9/23/2015   63 comments
Data and analytics are critical as Netflix evolves, but the video distribution company has to keep its focus on the core business and how data can drive success.
What Is it Like to Be a Customer?
Leo Sadovy  
9/17/2015   18 comments
In establishing customer relationships, try to put yourself in the customer's shoes, understanding what is important to them, what they need, and how they view your company.
Back to the Basics Part One: An Analytics Primer for Hoteliers
Kelly A. McGuire  
9/8/2015   Post a comment
Kelly and Natalie explore some of the types of analytics that could prove useful to hotel operators.
Enhancing Analytic Capabilities With Beacons
Pierre DeBois  
8/28/2015   18 comments
IBeacon and a new beacon protocol from Google are ushering new ways to enhance customer analytic strategies.
You Have the Right Data; Now Use It!
Lauren Tucker  
8/21/2015   25 comments
If you are waiting to get some big data, look around, you might have more good data than you think.
You Can Define the Modern Data Analyst
James M. Connolly  
7/30/2015   20 comments
Members of the All Analytics community are invited to take part in a survey by Blue Hill Research as the consultancy compiles a profile of the modern data analyst.
Voice of the Customer With Analytics in the Cloud
John Balla  
7/6/2015   7 comments
Your enterprise doesn't have to be as big or complex as Lenovo to benefit from SAS-based analytics initiatives.
Finding The Light on Dark Social Sentiment
Pierre DeBois  
6/29/2015   67 comments
Some organizations are making early progress in capturing information in the Dark Social world of apps.
When Value From Analytics Means M-O-N-E-Y
James M. Connolly  
6/25/2015   2 comments
If your organization is ready to embark on its first analytics project, avoid the squishy and find opportunities that translate into revenue or savings.
The Internet of Things as Your Link to Customers
AllAnalytics Academy  
6/23/2015   69 comments
Your organization can use IoT data to strengthen its relationships with customers and business partners.
Put Internet of Things Data into Action
AllAnalytics Academy  
6/18/2015   76 comments
When you have your IoT data in hand, it's time to use it for better decision making, improved customer relationships, and operational efficiencies.
Analytics: Start With the Digital Foundation
James M. Connolly  
6/17/2015   1 comment
The key to an analytics strategy isn't force-feeding data to business managers. Maybe it's a matter of building a digital environment in the organization, and getting all employees to embrace mobile access and concepts such as the cloud and analytics.
Data as an Asset? The Importance of the Metaphors We Use for Data
Leo Sadovy  
6/16/2015   3 comments
How you describe your data depends greatly on how you use that data in the real world.
Analytics Skills Gap: Bankers' Views on Talent
James M. Connolly  
6/16/2015   4 comments
Executives of BBVA Compass discuss the challenges of hiring analytics talent, the appeal of the Sunbelt, a global support system, the value of keeping pace with new analytics apps, and the joy of working with social media.




Latest Blogs
HIPAA is supposed to protect the privacy of your medical information, but the sale of anonymized medical data and advances in analytics have made it possible for organizations to re-link your name to your private records.
Career prospects are hot for both data analytics pros and cyber security specialists. Now CompTIA is introducing a certification that combines these specialities to apply analytics to cyber security.
There has been plenty of talk about the need for a chief analytics officer or chief data officer. But do you ever wonder what they do for a living?
Visual analytics tools, can enable non-statistician citizen data scientist to create models that use predictive or prescriptive analytics. These professionals can embed their business knowledge into the models they're testing, prototyping, or building.
Are your digital marketers creating gaps in customer privacy? They could be unless they vet tags and third-party app access.  Here's how to do the vetting.
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