Your analytics initiative might be just enough to elevate your organization into the InformationWeek Elite 100 list of the most innovative users of information technology.
For hotels personalization requires teamwork across the diverse marketing, operations, and revenue management groups.
Maybe it's time for the analytics profession to unite under a single slogan that inspires quality and innovation, something that will help you avoid being one of those case studies where big data analytics went awry.
Email and survey communications company Emma shared 18 interesting facts and bits of advice for optimizing email marketing efforts.
In providing a summary of their two All Analytics Academy presentations, Ezmeralda Khalil and Steven Mills of Booz Allen Hamilton highlight the value of identifying the right talent needs, recruiting data scientists from business units, and not wasting time looking for unicorns.
Understand the Difference Between Data Science and Analytics
Shape the Next Generation of Data Scientists
Analytics Best Practices: Plan for the Human Factor
See How Your Analytics Initiative Measures Up
Use Mobile Analytics to See the Big Picture
Hire and Manage a Great Analytics Team
Survive the Digital Transformation
Health Analytics: Find Data Beyond the Hospital Doors
Finding Answers Through Prescriptive Analytics
Visualization: How to Bring Data to Life
SAS Best Practices & Training