Beth Schultz

The Case for Social Media Analytics Standards

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
BethSchultz
User Rank
Blogger
Re: small steps
BethSchultz   8/31/2011 12:06:46 PM
NO RATINGS
magneticnorth, perhaps a better way to think about what's needed is less in terms of rigid standards and more in lines of guidance or a framework. The importance, as Sponder points out in his book, is to make sure the social media analytics field matures to the point where it can interoperate with other business research disciplines.

magneticnorth
User Rank
Data Doctor
Re: small steps
magneticnorth   8/30/2011 10:30:13 AM
NO RATINGS
I agree with "small steps," but I'm not so sure how analytics providers could go about this. To begin with, the social media world is so dynamic that any standard you set today can easily be overturned by a new feature introduced the following week. Also, a lot of the important metrics aren't very easy to measure on social media, as in your example on calculating a person's influence. I think only RAD on steroids can work in this case.

tinym
User Rank
Data Doctor
small steps
tinym   8/29/2011 4:22:43 PM
NO RATINGS
Lately, I've been involved in multiple discussions over the small steps Klout (a consumer-centric tool) is making in measuring social media data right now.  Already they claim to be the standard but the metrics used to calculate a person's influence is greatly flawed.  I look forward to a more accurate future for these kinds of tools. A standardized methodology and framework would be excellent.

Information Resources
More Blogs from Beth Schultz
It's been a fun three years, but now it's time to say goodbye.
Take inspiration from Christopher Columbus as you pursue your analytical journeys.
The "big" in big data is no reflection of the size of the organization embracing its potential.
Whether you're an undergrad, a graduate student, or an analytics professional already, the same best-practices advice lives large.
Satellite data can help solve puzzles, from the lofty to the mundane.
Radio Show
Radio Shows
UPCOMING
James M. Connolly
Predictive Analytics Create a New World of Marketing


3/31/2015   REGISTER   1
ARCHIVE
James M. Connolly
Sports Analytics Mean Fun and Business


3/24/2015  LISTEN   4
ARCHIVE
James M. Connolly
Secure Your Big Data in the Cloud


2/26/2015  LISTEN   114
ARCHIVE
James M. Connolly
Make It Big As a Data Scientist in 2015


2/11/2015  LISTEN   106
ARCHIVE
James M. Connolly
Big Data, Decisions & the Simulated Experience


2/3/2015  LISTEN   87
ARCHIVE
James M. Connolly
A Chat About Big Data, Machine Learning & Value


1/15/2015  LISTEN   125
ARCHIVE
Curtis Franklin Jr.
An Infrastructure for Analytics


12/18/2014  LISTEN   63
ARCHIVE
James M. Connolly
Prepare for the Internet of Things Data Blitz


12/16/2014  LISTEN   50
ARCHIVE
James M. Connolly
How Mature Is Your Analytics Program?


11/18/2014  LISTEN   148
ARCHIVE
James M. Connolly
Drive Big Decisions Using Data & Analytics


11/10/2014  LISTEN   73
ARCHIVE
Beth Schultz
Data Science & the Data-Driven Culture


10/30/2014  LISTEN   134
Information Resources
Infographic
Infographic
It Pays to Keep Insurance Fraud in Check
While 97% of insurers say that insurance fraud has increased or remained the same in the past two years, most of those companies report benefits from anti-fraud technology in limiting the impact of fraud, including higher quality referrals, the ability to uncover organized fraud, and improve efficiency for investigators.
Follow us on Twitter
Follow us on Twitter
Like us on Facebook
Like us on Facebook
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS