Beth Schultz

The Case for Social Media Analytics Standards

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
BethSchultz
User Rank
Blogger
Re: small steps
BethSchultz   8/31/2011 12:06:46 PM
NO RATINGS
magneticnorth, perhaps a better way to think about what's needed is less in terms of rigid standards and more in lines of guidance or a framework. The importance, as Sponder points out in his book, is to make sure the social media analytics field matures to the point where it can interoperate with other business research disciplines.

magneticnorth
User Rank
Data Doctor
Re: small steps
magneticnorth   8/30/2011 10:30:13 AM
NO RATINGS
I agree with "small steps," but I'm not so sure how analytics providers could go about this. To begin with, the social media world is so dynamic that any standard you set today can easily be overturned by a new feature introduced the following week. Also, a lot of the important metrics aren't very easy to measure on social media, as in your example on calculating a person's influence. I think only RAD on steroids can work in this case.

tinym
User Rank
Data Doctor
small steps
tinym   8/29/2011 4:22:43 PM
NO RATINGS
Lately, I've been involved in multiple discussions over the small steps Klout (a consumer-centric tool) is making in measuring social media data right now.  Already they claim to be the standard but the metrics used to calculate a person's influence is greatly flawed.  I look forward to a more accurate future for these kinds of tools. A standardized methodology and framework would be excellent.

Information Resources
More Blogs from Beth Schultz
It's been a fun three years, but now it's time to say goodbye.
Take inspiration from Christopher Columbus as you pursue your analytical journeys.
The "big" in big data is no reflection of the size of the organization embracing its potential.
Whether you're an undergrad, a graduate student, or an analytics professional already, the same best-practices advice lives large.
Satellite data can help solve puzzles, from the lofty to the mundane.
Quick Poll
Quick Poll
Information Resources
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016   REGISTER   0
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   39
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   82
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
ARCHIVE
James M. Connolly
How Predictive Analytics Can Take Your Company to the Next Level


6/28/2016  LISTEN   22
ARCHIVE
James M. Connolly
How Analytics Can Transform State Government


5/17/2016  LISTEN   51
ARCHIVE
James M. Connolly
Save Labor Costs With Predictive Analytics


5/10/2016  LISTEN   53
ARCHIVE
James M. Connolly
What the IoT Means to You and Your Insurer


5/6/2016  LISTEN   75
ARCHIVE
James M. Connolly
When It's Time for a Robot's Job Review


4/27/2016  LISTEN   21
ARCHIVE
James M. Connolly
How Advanced Analytics Serve Healthcare


4/12/2016  LISTEN   88
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS