Beth Schultz

The Case for Social Media Analytics Standards

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BethSchultz
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Re: small steps
BethSchultz   8/31/2011 12:06:46 PM
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magneticnorth, perhaps a better way to think about what's needed is less in terms of rigid standards and more in lines of guidance or a framework. The importance, as Sponder points out in his book, is to make sure the social media analytics field matures to the point where it can interoperate with other business research disciplines.

magneticnorth0
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Re: small steps
magneticnorth0   8/30/2011 10:30:13 AM
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I agree with "small steps," but I'm not so sure how analytics providers could go about this. To begin with, the social media world is so dynamic that any standard you set today can easily be overturned by a new feature introduced the following week. Also, a lot of the important metrics aren't very easy to measure on social media, as in your example on calculating a person's influence. I think only RAD on steroids can work in this case.

Michelle
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small steps
Michelle   8/29/2011 4:22:43 PM
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Lately, I've been involved in multiple discussions over the small steps Klout (a consumer-centric tool) is making in measuring social media data right now.  Already they claim to be the standard but the metrics used to calculate a person's influence is greatly flawed.  I look forward to a more accurate future for these kinds of tools. A standardized methodology and framework would be excellent.

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