Beth Schultz

The Case for Social Media Analytics Standards

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
BethSchultz
User Rank
Blogger
Re: small steps
BethSchultz   8/31/2011 12:06:46 PM
NO RATINGS
magneticnorth, perhaps a better way to think about what's needed is less in terms of rigid standards and more in lines of guidance or a framework. The importance, as Sponder points out in his book, is to make sure the social media analytics field matures to the point where it can interoperate with other business research disciplines.

magneticnorth
User Rank
Data Doctor
Re: small steps
magneticnorth   8/30/2011 10:30:13 AM
NO RATINGS
I agree with "small steps," but I'm not so sure how analytics providers could go about this. To begin with, the social media world is so dynamic that any standard you set today can easily be overturned by a new feature introduced the following week. Also, a lot of the important metrics aren't very easy to measure on social media, as in your example on calculating a person's influence. I think only RAD on steroids can work in this case.

tinym
User Rank
Data Doctor
small steps
tinym   8/29/2011 4:22:43 PM
NO RATINGS
Lately, I've been involved in multiple discussions over the small steps Klout (a consumer-centric tool) is making in measuring social media data right now.  Already they claim to be the standard but the metrics used to calculate a person's influence is greatly flawed.  I look forward to a more accurate future for these kinds of tools. A standardized methodology and framework would be excellent.

Information Resources
More Blogs from Beth Schultz
It's been a fun three years, but now it's time to say goodbye.
Take inspiration from Christopher Columbus as you pursue your analytical journeys.
The "big" in big data is no reflection of the size of the organization embracing its potential.
Whether you're an undergrad, a graduate student, or an analytics professional already, the same best-practices advice lives large.
Satellite data can help solve puzzles, from the lofty to the mundane.
Radio Show
Radio Shows
UPCOMING
James M. Connolly
Hire and Manage a Great Analytics Team


9/1/2015   REGISTER   0
ARCHIVE
James M. Connolly
Use Mobile Analytics to See the Big Picture


8/26/2015  LISTEN   83
ARCHIVE
James M. Connolly
Survive the Digital Transformation


8/18/2015  LISTEN   85
ARCHIVE
James M. Connolly
Health Analytics: Find Data Beyond the Hospital Doors


7/28/2015  LISTEN   47
ARCHIVE
James M. Connolly
Finding Answers Through Prescriptive Analytics


7/21/2015  LISTEN   117
ARCHIVE
James M. Connolly
Visualization: How to Bring Data to Life


6/22/2015  LISTEN   55
ARCHIVE
James M. Connolly
Learn Why Analytics Are at Home in the Cloud


6/15/2015  LISTEN   26
ARCHIVE
James M. Connolly
Analytics: Your Defense Against Cyber Threats


5/27/2015  LISTEN   60
ARCHIVE
James M. Connolly
Big Data & Big Pharma: How Analytics Might Save Your Life


5/19/2015  LISTEN   37
ARCHIVE
James M. Connolly
Live Interviews From SAS Global Forum


4/28/2015  LISTEN   11
ARCHIVE
James M. Connolly
How to Hire Great Analytics Talent


4/23/2015  LISTEN   51
Information Resources
Follow us on Twitter
Follow us on Twitter
Quick Poll
Quick Poll
Like us on Facebook
Like us on Facebook
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS