Shawn Hessinger

Major Growth in Text & Content Analytics, Report Says

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BethSchultz
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Re: Deeper dives on text & sentiment analytics
BethSchultz   10/5/2011 2:48:23 PM
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John, I think you hit on something here that businesses will indeed need to figure out how to manage effectively for the type of analysis they do and data they deliver -- and that's the growing sense of entitlement people have about the type and value of information that should be readily at their disposal. You're right, as Google gets better and better at delivering search results based on less than optimal search requests, people's expectations about the data they should be receiving does get kind of skewed. Teachers might be spotting the trouble now, but I don't imagine the problem will stop in the academic world but move on the the business environment as well.

 




John Barnes
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Re: Deeper dives on text & sentiment analytics
John Barnes   10/5/2011 12:41:21 PM
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There's both an upside -- better delivery of appropriate content to the appropriate user -- and a downside possible: the training effect that because unstructured text analytics will make it possible to get what you want (or close enough) without asking very precisely, people will be trained to just throw some words at the problem and accept the result.  This is already happening, for example, as natural language gets better on Google, with weaker high school and college students -- teachers report more and more students refusing to learn to compose or refine a search because they figure that whatever they got back from what they  put in is "right".  (And they're entitled for it to be right, too!)

Shawn Hessinger
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Re: Deeper dives on text & sentiment analytics
Shawn Hessinger   10/4/2011 9:25:44 PM
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DataCrunch
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Re: Deeper dives on text & sentiment analytics
DataCrunch   10/4/2011 9:13:07 PM
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I agree this has been gaining a lot of momentum recently.  I am amazed that their already is a market size defined, since this is a fairly new area.  I am curious to learn more as well on this topic.

Shawn Hessinger
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Re: Deeper dives on text & sentiment analytics
Shawn Hessinger   10/4/2011 9:11:31 PM
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Hi Beth,

Sounds like fun! I was fascinated when I took a look at how much this market is growing and how much has to do with keeping up with social and other online content. Having often been on the other side of this market in the production end, it's pretty interesting to see the time, money and effort spent on monitoring these new communications channels.

BethSchultz
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Deeper dives on text & sentiment analytics
BethSchultz   10/4/2011 6:06:47 PM
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Shawn, thanks for providing highlights of Seth's text analytics study. This is obviously a huge and growing area of interest for companies, as his research shows. I'm looking forward to getting more of Seth's insights on text analytics, as well as sentiment analysis, during our chat with him next week. As you mentioned, that'll take place on Wed., Oct. 12, at 2 p.m. ET, here. Seth also is hosting the Sentiment Analysis Symposium next month in San Fran. He's got an interesting lineup of speakers, including folks from Zynga, TripAdvisor and Amazon. 




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