Beth Schultz

5 Tips for Working With Data Visualization

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BethSchultz
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Re: What I like about this post
BethSchultz   5/15/2013 9:37:14 AM
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Or advocate change where you are? (I know, easy for me to say as an outsider!)

Noreen Seebacher
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Re: What I like about this post
Noreen Seebacher   5/15/2013 8:04:34 AM
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Apples genius was selectively using that research to design the products users would buy. Contrast that with how Edsel Ford tried to put everything he learned in one product.

SethBreedlove
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Re: What I like about this post
SethBreedlove   5/14/2013 8:25:29 PM
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Re: "Know your audience.".  Once, I've worked with one manager who didn't like data.  We were working on a project that required end-user feedback.  The manager did not want to listen to that feedback, but rather design what he felt the requirements should be, then go to the users to see what they thought of it.  Fine, if you aren't talking about months of work and millions of dollars.


One great thing about good presentations and good data visualiation, it helps to build support and build the consensus needed to overcome narcissism. 

Apple kept a big secret for a long time.  It kept the image of telling consumers what they wanted, vs. doing research.  Then the truth came out, they spent millions and millions on consumer research. 

Jeff
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Re: What I like about this post
Jeff   5/14/2013 6:13:36 PM
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I totally agree, but that has been my experience at small and mid-size companies, maybe it's better at the big guys.  Maybe I'm ready to move to the big guys.

BethSchultz
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Re: What I like about this post
BethSchultz   5/14/2013 4:19:38 PM
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@Jeff, "most people wing it" -- maybe they ought to stop, given how important much of the decision making is sure to be that's based on their data/analytics presentations!

Jeff
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Re: What I like about this post
Jeff   5/14/2013 3:00:19 PM
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This is rare.  Most people wing it.  I can't but that is just me.  I guess at that level though...if you don't know how to speak, you don't belong anyway.

BethSchultz
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Re: Understanding the audience
BethSchultz   5/14/2013 11:02:11 AM
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Fair enough -- as long as they're providing appropriate oversight! Presenting visually or not, they best be taking a look at the basic facts of the business decisions.

WaqasAltaf
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Re: Understanding the audience
WaqasAltaf   5/14/2013 10:33:31 AM
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Beth

Board of directors of a big organization should not be interested in too much details as the senior management responsible for the project would have done its homework and would have then put up the project case for approval. But you are right in a way too; some board members might be curious because of the investment involved therein and may want to look at the details making visuals of much assistance

WaqasAltaf
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Re: Understanding the audience
WaqasAltaf   5/14/2013 10:32:58 AM
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Noreen/Beth

Yes visuals can support and enhance details but at the highest level that is the board of directors, details might not be required. People might suffice with merely the summary in a bullet form.

BethSchultz
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Re: Understanding the audience
BethSchultz   5/14/2013 10:10:20 AM
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@Waqas, I second Noreen's question -- wouldn't visuals help telling the big picture? And I'll also toss in, as an aside really, wouldn't it be awfully irresponsible of a board to skimp over the details?!

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