All Analytics Academy
The Internet of Things Joins the Enterprise

Jun 9 - Jun 23
Join 5 interactive classes & chat with peers
 
5 Tips for Working With Data Visualization
5/10/2013

Mike Cavaretta, Ford
Mike Cavaretta, Ford

Return to Article

View Comments: Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
BethSchultz
User Rank
Blogger
Re: What I like about this post
BethSchultz   5/15/2013 9:37:14 AM
NO RATINGS
Or advocate change where you are? (I know, easy for me to say as an outsider!)

Noreen Seebacher
User Rank
Blogger
Re: What I like about this post
Noreen Seebacher   5/15/2013 8:04:34 AM
NO RATINGS
Apples genius was selectively using that research to design the products users would buy. Contrast that with how Edsel Ford tried to put everything he learned in one product.

SethBreedlove
User Rank
Data Doctor
Re: What I like about this post
SethBreedlove   5/14/2013 8:25:29 PM
NO RATINGS
Re: "Know your audience.".  Once, I've worked with one manager who didn't like data.  We were working on a project that required end-user feedback.  The manager did not want to listen to that feedback, but rather design what he felt the requirements should be, then go to the users to see what they thought of it.  Fine, if you aren't talking about months of work and millions of dollars.


One great thing about good presentations and good data visualiation, it helps to build support and build the consensus needed to overcome narcissism. 

Apple kept a big secret for a long time.  It kept the image of telling consumers what they wanted, vs. doing research.  Then the truth came out, they spent millions and millions on consumer research. 

Jeff
User Rank
Data Doctor
Re: What I like about this post
Jeff   5/14/2013 6:13:36 PM
NO RATINGS
I totally agree, but that has been my experience at small and mid-size companies, maybe it's better at the big guys.  Maybe I'm ready to move to the big guys.

BethSchultz
User Rank
Blogger
Re: What I like about this post
BethSchultz   5/14/2013 4:19:38 PM
NO RATINGS
@Jeff, "most people wing it" -- maybe they ought to stop, given how important much of the decision making is sure to be that's based on their data/analytics presentations!

Jeff
User Rank
Data Doctor
Re: What I like about this post
Jeff   5/14/2013 3:00:19 PM
NO RATINGS
This is rare.  Most people wing it.  I can't but that is just me.  I guess at that level though...if you don't know how to speak, you don't belong anyway.

BethSchultz
User Rank
Blogger
Re: Understanding the audience
BethSchultz   5/14/2013 11:02:11 AM
NO RATINGS
Fair enough -- as long as they're providing appropriate oversight! Presenting visually or not, they best be taking a look at the basic facts of the business decisions.

WaqasAltaf
User Rank
Data Doctor
Re: Understanding the audience
WaqasAltaf   5/14/2013 10:33:31 AM
NO RATINGS
Beth

Board of directors of a big organization should not be interested in too much details as the senior management responsible for the project would have done its homework and would have then put up the project case for approval. But you are right in a way too; some board members might be curious because of the investment involved therein and may want to look at the details making visuals of much assistance

WaqasAltaf
User Rank
Data Doctor
Re: Understanding the audience
WaqasAltaf   5/14/2013 10:32:58 AM
NO RATINGS
Noreen/Beth

Yes visuals can support and enhance details but at the highest level that is the board of directors, details might not be required. People might suffice with merely the summary in a bullet form.

BethSchultz
User Rank
Blogger
Re: Understanding the audience
BethSchultz   5/14/2013 10:10:20 AM
NO RATINGS
@Waqas, I second Noreen's question -- wouldn't visuals help telling the big picture? And I'll also toss in, as an aside really, wouldn't it be awfully irresponsible of a board to skimp over the details?!

Page 1 / 3   >   >>
Information Resources
More Blogs from Beth Schultz
It's been a fun three years, but now it's time to say goodbye.
Take inspiration from Christopher Columbus as you pursue your analytical journeys.
The "big" in big data is no reflection of the size of the organization embracing its potential.
Whether you're an undergrad, a graduate student, or an analytics professional already, the same best-practices advice lives large.
Satellite data can help solve puzzles, from the lofty to the mundane.
Radio Show
Radio Shows
UPCOMING
James M. Connolly
Finding Answers Through Prescriptive Analytics


7/21/2015   REGISTER   0
UPCOMING
James M. Connolly
Health Analytics: Find Data Beyond the Hospital Doors


7/28/2015   REGISTER   0
ARCHIVE
James M. Connolly
Visualization: How to Bring Data to Life


6/22/2015  LISTEN   55
ARCHIVE
James M. Connolly
Learn Why Analytics Are at Home in the Cloud


6/15/2015  LISTEN   26
ARCHIVE
James M. Connolly
Analytics: Your Defense Against Cyber Threats


5/27/2015  LISTEN   60
ARCHIVE
James M. Connolly
Big Data & Big Pharma: How Analytics Might Save Your Life


5/19/2015  LISTEN   37
ARCHIVE
James M. Connolly
Live Interviews From SAS Global Forum


4/28/2015  LISTEN   11
ARCHIVE
James M. Connolly
How to Hire Great Analytics Talent


4/23/2015  LISTEN   51
ARCHIVE
James M. Connolly
Sports Analytics Mean Fun and Business


3/24/2015  LISTEN   3
ARCHIVE
James M. Connolly
Secure Your Big Data in the Cloud


2/26/2015  LISTEN   114
ARCHIVE
James M. Connolly
Make It Big As a Data Scientist in 2015


2/11/2015  LISTEN   106
ARCHIVE
James M. Connolly
Big Data, Decisions & the Simulated Experience


2/3/2015  LISTEN   87
Information Resources
Quick Poll
Quick Poll
Infographic
Infographic
It Pays to Keep Insurance Fraud in Check
While 97% of insurers say that insurance fraud has increased or remained the same in the past two years, most of those companies report benefits from anti-fraud technology in limiting the impact of fraud, including higher quality referrals, the ability to uncover organized fraud, and improve efficiency for investigators.
Follow us on Twitter
Follow us on Twitter
Like us on Facebook
Like us on Facebook
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS