Contrary Opinion | Sentimental Value

No Love Lost on Sentimental Value

View Comments: Newest First | Oldest First | Threaded View
aaphil
User Rank
Blogger
Re: Great Promise Yet to be Realized?
aaphil   10/23/2011 1:36:08 PM
NO RATINGS
"I think there's been a lack of patience regarding free tools"

I think there is always the most criticism when it comes to the 'free' things. People feel entitled to want the world when things are free. But if you ask users to pay for it, the use of the same tool would probably drop by 40-50%.

Zimana
User Rank
Blogger
Re: Great Promise Yet to be Realized?
Zimana   10/21/2011 5:58:43 AM
NO RATINGS
Thanks Ariella for providing the Klout poll - I read through a few of the comments, and will look over the thread more thoroughly. I liked the Klout survey comment that Klout is imperfect but its the best that we have for now. I think there's been a lack of patience regarding free tools.  Related to this post, understanding the context desired vs. measurement capability is extremely important.

Thanks so much for sharing the Klout poll.

Shawn Hessinger
User Rank
Blogger
Re: Great Promise Yet to be Realized?
Shawn Hessinger   8/17/2011 11:53:10 PM
NO RATINGS
Thanks for the link, Ariella. Hope you and everyone else in the community will join us tomorrow Thursday Aug. 18 at 2 p.m. ET for a live chat with Joe and Pierre on the tropic of analytics for social media. See you then? 

Ariella
User Rank
Blogger
Re: Great Promise Yet to be Realized?
Ariella   8/14/2011 12:25:05 PM
NO RATINGS
It is even debatable whether or not the analytics that claim to measure Twitter influence are doing so effectively. Focus posed that question about Klout: http://www.focus.com/questions/poll-klout-legitimate-metric-online-influence-agree-disagree/?utm_source=transactional&utm_medium=email&utm_campaign=top-questions&tfso=6945 

The overhwleming majority disagreed that Klout is legit as a the measure for online influence. 

Shawn Hessinger
User Rank
Blogger
Great Promise Yet to be Realized?
Shawn Hessinger   8/11/2011 2:10:34 PM
NO RATINGS
Hi Pierre,

Yes, my feeling is that there is great promise here still to be realized. Is there a possibility that algorithms capable of judging sentiment from the semantics of a 140 character message on Twitter can be developed? Perhaps. Are we there yet? You tell me! I suspect the expertise can be developed but banking on it as a solid marketing tool may be another matter.

BethSchultz
User Rank
Blogger
Emotional baggage
BethSchultz   8/11/2011 1:52:37 PM
NO RATINGS
Pierre -- I think you've hit the nail on the head here, aptly expressing the concerns a lot of people no doubt have about the effectiveness and usefulness of sentiment analysis for today's marketers. I'll be watching this sentiment analysis developments closely but try as I might otherwise will no doubt be doing so with a heavy dose skepticism. 

Information Resources
More Blogs from Point / Counterpoint
Companies seeking to extract maximum value from data and statistics need a specialized data visualization expert.
Chances are you've already got good data visualization experts on staff, even if you don't know it yet.
Banks have tons of customer data at their disposal; unfortunately not all will use it scrupulously.
If banks want to know more about consumers, and act on it with customized offers, then let them have at it.
Using big-data to drive retail prices up and down several times a day just seems likely to make already skittish consumers more anxious.
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
Evolution of the Data Scientist Role


3/23/2017   REGISTER   0
UPCOMING
Jessica Davis
Monetize Your Data: Turning Insights Into Action


3/29/2017   REGISTER   0
ARCHIVE
Jessica Davis
Data Analysts in Training: Meeting Tomorrow's Demand


3/8/2017  LISTEN   63
ARCHIVE
Jessica Davis
Our Bodies, Our Data: Medical Records For Sale


2/21/2017  LISTEN   63
ARCHIVE
Jessica Davis
Energy Analytics: Using Data to Find Savings


2/14/2017  LISTEN   44
ARCHIVE
Jessica Davis
Sharpen Your Analytics & Data Management Strategy


2/8/2017  LISTEN   74
ARCHIVE
Jessica Davis
Analytics: Make the Most of Data's Potential in 2017


1/19/2017  LISTEN   19
ARCHIVE
Jessica Davis
A2 Radio: Can You Trust Your Data?


12/20/2016  LISTEN   70
ARCHIVE
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016  LISTEN   53
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS