We may live in a digital world, but not everything we'd like to analyze comes standard in bits and bytes. Plenty of insight is to be found in the written word, buried in call records, clinical notes, social media posts, and financial reports, to name but a few examples.
Enter text analytics, an all-important technology for the messy world of unstructured and semi-structured data. Text analytics, and text mining along with it, are oft-cited "have to have" technologies for companies that want to make data the center of their business decision-making. But challenges abound, and achieving a positive return on investment (ROI) remains an elusive goal for many companies analyzing text.
With fresh insight from her trip to last week's Text Analytics Summit West, Brown will give us the lowdown on what's new and different about how companies are using text analytics today. She'll also take us inside the spending and ROI scenarios she shares with clients.
Set your project up to beat the odds and make a profit -- from the very first step
Build a persuasive business case for text analytics
As always, this A2 Radio installment will feature a half-hour streamed audio broadcast followed by a half-hour Q&A with our guest on our message board. Join us Wednesday, Dec. 11, 2:00 p.m. EST, and learn how to make the most of your text analytics initiatives.
Tech Marketing 360 The only event dedicated to technology marketers. Discover the most current and cutting-edge innovations and strategies to drive tech marketing success. Hear from and engage with companies like Mashable, SAS, Dun & Bradstreet, ExactTarget, Google+, IDC, Microsoft, LinkedIn, Oracle Eloqua, Leo Burnett, Young & Rubicam, Juniper Networks and more – all in an intimate, upscale setting. Register at http://www.techmarketing360.com with priority code CMANALYTICS14 to save $100.
SAS Global Forum Executive Conference 2014 The Executive Conference is held in conjunction with SAS Global Forum, a SAS users technology event. Investing in thought leadership and technical training are two of the best moves a successful company can make so take advantage of the world-class speakers, sessions and discussions around Analytics, Big data, Risk, Fraud and Data management.
LEADERS FROM THE BUSINESS AND IT COMMUNITIES DUEL OVER CRITICAL TECHNOLOGY ISSUES
The Current Discussion
Visual Analytics: Who Carries the Onus? The Issue: Data visualization is an up-and-coming technology for businesses that want to deliver analytical results in a visual way, enabling analysts the ability to spot patterns more easily and business users to absorb the insight at a glance and better understand what questions to ask of the data. But does it make more sense to train everybody to handle the visualization mandate or bring on visualization expertise? Our experts are divided on the question. The Speakers: Hyoun Park, Principal Analyst, Nucleus Research; Jonathan Schwabish, US Economist & Data Visualizer
David Tishgart, senior director of marketing and alliances at security provider Gazzang, explains the importance of data encryption for companies that are rolling out Hadoop environments to leverage big data analytics.
At the Strata Conference / Hadoop World 2013, Samuel Kommu, technical marketing engineer at Cisco Systems, shares some of the benefits that Hadoop brings to analytics platforms that leverage next-generation hardware. Kommu looks at big data operations that required 3,500 nodes in 2009, 2,000 in 2011, and now require only 64 nodes.
Wayne Thompson, manager of SAS Data Sciences Technologies, delivers a fascinating preview demonstration of SAS Visual Statistics, a tool that enables fast and flexible modeling against massive datasets on the fly. Visual Statistics will be made generally available in March, but you can see it here first.
At Strata/Hadoop World 2013, Cloudera CEO Tom Reilly discusses the new Enterprise Data Hub offering, explaining how it works with Hadoop, how it creates a single repository of full-history and full-fidelity data, and how it exposes that data to all users interested in exploratory analytics.
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In hearing directly from a doctorate-level Hadoop specialist, a healthcare data analyst, and a marketing executive, it's clear that big data analytics is a burgeoning field that cutting-edge companies are eager to explore.
At this year's Strata Conference/Hadoop World 2013 event, SAS VP of Big Data Paul Kent presented several sessions about modernizing and deploying advanced data analytics infrastructures based on Hadoop. In this video, he talks about the state of Hadoop adoption among enterprises today and looks out to the big data-driven applications of the future.
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In this video, Shaun Connolly, vice president of corporate strategy at Hortonworks, explains how companies can incorporate Hadoop into their data analytics streams.
At the SAS Premier Business Leadership Series in Orlando, Manuel Sanchez, CRM Manager for Club Premier Aeromexico, explains the challenges and opportunities of transaction data. Using dozens of data sources among participating airlines and merchants, Club Premier creates robust customer profiles and works to maximize benefits for members and business partners alike while protecting individual privacy.
At SAS's October Premier Business Leadership Series (PBLS) in Orlando, attendees from the corporate and academic worlds joined thought leaders and analytics professionals to share insights and strategies around big data.
Will Hakes, CEO and co-founder of Link Analytics and keynote speaker at the SAS Analytics 2013 conference in Orlando, Fla., last month, talks candidly about the challenges that large enterprises face as they explore advanced analytics solutions. He also shares some practical tips for smoothing the transition.
At the SAS Analytics 2013 conference in Orlando, Bob Gladden, vice president for decision support and informatics at the Ohio nonprofit health insurance provider CareSource, explains how his company uses advanced analytics to keep administrative costs down and to identify at-risk patients for targeted healthcare initiatives.
At the Analytics 2013 conference in Orlando, Fla., two analytics experts from Dell -- global decision sciences manager Natalie Kortum and senior credit risk consultant Jack Chen -- share their real-world advice for analysts who want to sell their project ideas to business executives.
At the SAS Premier Business Leadership Series in Orlando, Fla., Lousiana State Representative Chris Broadwater outlined the state's success with analytics-driven fraud detection and shared his vision for streamlined processes at the DMV, the healthcare system, and even the department of corrections -- all delivered via a centralized repository of rich customer data.
Organizations that are ready to leverage big data need to move beyond buzzwords and approach the challenges with a business focus. Peter Guerra, principal at Booz Allen Hamilton, shares his insight and experience in helping clients transition to Hadoop and embrace new decision support platforms.
At this year's Strata Conference / Hadoop World 2013, Michael Steinhart chats with Rackspace Product Marketing Manager Sean Anderson about Hadoop, cloud computing, and how the two come together for companies that want to undertake a "proof of value" project.
With today's advanced visual analytics tools, you can stream data into memory for real-time processing, provide users the ability to explore and manipulate the data, and bring your data to life for the business.
Dynamic data visualizations let analysts and business users interact with the data, changing variables or drilling down into data points, and see results in a flash. Advance your use of data visualization with tools that support features like auto-charting, explanatory pop-ups, and mobile sharing.
No doubt your enterprise is amassing loads of data for fact-based decision-making. Hand in hand with all that data comes big computational requirements. Can traditional IT infrastructure handle the increasing number and complexity of your analytical work? Probably not, which is why you need a backend rethink. Big data calls for a high-performance analytics infrastructure, as Fern Halper, a partner at the IT consulting and research firm, Hurwitz & Associates, discusses here.
Redbox's bright-red DVD kiosks are all but ubiquitous these days, located in more than 28,000 spots across the country. Jayson Tipp, Redbox VP of Analytics and CRM, provides an insider's look at how the company has accomplished its phenomenal nine-year growth.
InterContinental Hotels Group (IHG), a seven-brand global hotelier, has woven analytics into the fabric of its operations. David Schmitt, director of performance strategy and planning, shares IHG's analytics story and his lessons learned.