Beth Schultz

Redbox on a Tear With Its Analytics-Fueled Decision-Making

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Shawn Hessinger
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Re: A better use of analytics
Shawn Hessinger   1/11/2012 10:09:22 PM
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Fantastic infographic, DataCrunch! Thanks so much for sharing!

BethSchultz
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Re: A better use of analytics
BethSchultz   1/11/2012 9:01:30 PM
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Thanks!

DataCrunch
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Re: A better use of analytics
DataCrunch   1/11/2012 8:49:58 PM
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I came across this image highlighting the growth and impact of Redbox and thought it would be interesting to the community:



 


BethSchultz
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Re: A better use of analytics
BethSchultz   1/11/2012 11:36:24 AM
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Not that I've discussed this with Jayson or anybody else at Redbox, but I'd bet the analytics team there definitely got some gratification from the Netflix debacle.

Shawn Hessinger
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A better use of analytics
Shawn Hessinger   1/11/2012 11:26:13 AM
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Hi Beth,

Great post and a great video. Let's hope that Redbox makes a better use of analytics, particularly when it comes to measuring customer sentiment and feedback than did its famous and ill-fated streaming video rental rival Netflix.

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