Beth Schultz

Social Sentiments Meet Machine-Readable News

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Shawn Hessinger
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Re: Just another member of the establishment jumping on the bandwagon...
Shawn Hessinger   3/14/2012 11:47:49 PM
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Actually, Lyndon, I think if Thomson Reuters marketed the service using its credibility as the main branding that would be another matter. Instead, the announcement seems to focus on the number of news sources available. Competing on quality of content versus quantity is the key.

Lyndon_Henry
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Re: Just another member of the establishment jumping on the bandwagon...
Lyndon_Henry   3/14/2012 2:26:28 PM
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..

Shawn writes
I'm not suggesting the tool is invalid even if it is just an effort by Tompson Reuters to develop their own proprietary sentiment analytics tool. I'm only questioning whether it represents any big leap forward.


I'd tend to think TRNA would have a bit of an edge, both actually and in terms of public perception. One would think that business news journalists and analysts, who presumably spend their daily professional lives sifting through megatonnes of information from worldwide sources, would be valuable resources to help the analytics wizards refine all their parsing and analytical algorithms, incorporating stuff like the relative reliability/credibility of the vast global assortment of sources.

"Great leap forward"? More dubious...

Callmebob
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Re: Data phrenology
Callmebob   3/14/2012 1:39:29 PM
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My sentiments exactly.

BethSchultz
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Re: Data phrenology
BethSchultz   3/14/2012 12:54:38 PM
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Well, callmebob, I'll need a more definitive answer than that before thinking about incorporating it into any sentiment analysis tool I might ever use.

Callmebob
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Re: Data phrenology
Callmebob   3/14/2012 12:50:26 PM
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@Beth - I asked your question to my Magic 8-Ball and "Ask again later" floated to the top.

BethSchultz
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Re: Data phrenology
BethSchultz   3/14/2012 12:43:00 PM
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callmebob, the question is, Can they be digitized? 

Shawn Hessinger
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Re: Data phrenology
Shawn Hessinger   3/13/2012 11:35:01 PM
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Hi Callmebob,

My point exactly. I'm not certain how the adoption of sentiment analytics by a "trusted" information provider suddenly removes all the stigma surrounding the techniques. I'm not necessarily down on the use of sentiment analytics, only on the idea that a technique should be embraced or discarded based on who is using it.

Callmebob
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Data phrenology
Callmebob   3/13/2012 7:08:50 PM
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How about adding a mood ring, some tarot cards, and a magic 8-ball as possible tools in the social media sentiment analysis toolkit.

BethSchultz
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Re: Just another member of the establishment jumping on the bandwagon...
BethSchultz   3/13/2012 6:00:18 PM
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@Ariella -- precisely!

Ariella
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Re: Just another member of the establishment jumping on the bandwagon...
Ariella   3/13/2012 5:40:50 PM
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@Beth "There's a lot to be said about getting sentiment scores from a trusted information services provider, in my opinion."

I'd agree, and Reuters is a source that many do trust. 

 

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