Beth Schultz

SAS Visual Analytics Provides Wow Factor

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BethSchultz
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Re: SAS Visual Analytics Provides Wow Factor
BethSchultz   4/4/2012 7:38:42 PM
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MDMconsult, I had the opportunity to sit down with the Visual Analytics team at this week's Gartner BI Summit, and was impressed all over again. The product is obviously in its early stages, but the ease and speed of pulling together, analyzing, and showcasing results in visual fashion was pretty cool. In this case, we were in L.A. and the data at SAS HQ in Cary, N.C. Results were near-instanteous. I know the team is already thinking ahead to the first set of enhancements, too, so this is definitely worth our continued attention.

MDMconsult
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SAS Visual Analytics
MDMconsult   4/4/2012 6:24:19 PM
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@Beth SAS Visual Analytics is definitely a "Wow". "SAS Visual Analytics "Visually" explores data at the speed of sight. Quoted by Virgin Mobile USA: "I could immediately recognize in SAS Visual Analytics the potential benefit of incorporating the massive amount of information in our call detail records into our models, but also the value of scoring and targeting our customer base in real time with the most relevant offers," said Antoine Georges, Vice President of Analytics at Virgin Mobile USA, a Sprint prepaid company. "SAS Visual Analytics will let us quickly dig into our big data to uncover opportunities, and in time, to fully exploit them. " Great new article, Beth. The software is super fast! "

TAanderud
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Demo
TAanderud   3/26/2012 3:19:26 PM
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I saw a demo of this tool last fall ... and I instantly fell in love!  So cool.

Some women dream of fashion - I dream of computer apps!  :-)

BethSchultz
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Re: Video demo
BethSchultz   3/26/2012 8:49:25 AM
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Beverly, this really is a great of example of how visualizations complement the analytics. I've been concerned at times that people toss visualizations into BI reports just to pretty up the page without really knowing why they're doing it or whether they truly help deliver the information accurately. I think this approach to visualizations helps do away with that problem -- ie, report writers & business managers aren't left to their own devices!

BethSchultz
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Re: Client Server Model for analysis
BethSchultz   3/26/2012 8:44:11 AM
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Hi Daniel, to be sure, trying to pass lots of data over slow or flakey client-server connections won't sure anyone's purposes. I would imagine much of the analysis would be done on the corporate network with the exception being when users are traveling or otherwise offsite and using mobile devices (at this point Apple iPad). I'm guessing that's one of the reasons the visualizations render natively on the mobiles devices.

Daniel
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Client Server Model for analysis
Daniel   3/26/2012 7:17:18 AM
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Beth, since they are using HPC clusters at back end, computational speed may be high. But in server client model, data transfer from client side to server for analysis may be a bottle neck, due to connectivity and bandwidth bottlenecks. Instead of transferring the input data from user end to server, accessing the service as mirror image to client desktop can offer a much faster results.

beverlyz
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Re: Video demo
beverlyz   3/25/2012 4:45:33 PM
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This is a very sophisticated approach on SAS's part. Offering the same product to all stakeholders will, no doubt, foster better communication across teams. They may finally be able to speak the same language to one another. This is big, as many times we have addressed the problem of cross-team communication. Now finally maybe the business enterprise will be able to speak to the IT folks.

beverlyz
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Re: Very Tre Cool
beverlyz   3/25/2012 4:43:17 PM
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Very cool, I agree. The next advance would be to make it web-based. Is that something in the plan?

beverlyz
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Re: Video demo
beverlyz   3/25/2012 4:42:07 PM
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Thanks, Beth, for sharng this video. I particularly like the GUI. A graphical representation of results, rather than text. The drag and drop feature and the fact that you don't need cube structures. There is also tremendous flexibility with on-the-fly editing. This is definitely a state-of-the-art analytic tool.

BethSchultz
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Re: Very Tre Cool
BethSchultz   3/25/2012 12:56:15 PM
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beverlyz -- I haven't tried out the product myself, but the demo certainly is impressive! I would imagine SAS will have to work out a bug here or there, as is the typical case with new products, especially those built on new architectures. But it'll be keeper, no doubt.

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