Beth Schultz

McDonald's Puts Augmented Reality on Data Menu

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Broadway
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Re: McDonald's and AR
Broadway   11/28/2012 12:04:57 PM
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Thanks, @SaneIT. That simple explanation really helped me understand the potential of AR, not just for fast food places (which I try not to frequent myself as well) but elsewhere.

SaneIT
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Re: McDonald's and AR
SaneIT   11/27/2012 7:37:45 AM
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Oh, I'm sure they "look" at things from the customer side but they can't see a solution at the same time.  I'm  saying that by using AR they could run the same number of customers though the space with various changes to see how the flow changes.  I'd venture to say that most franchise owners don't spend much time inside each store and they probably don't tend to go there at peak times.  Everyone inside the store at that time is focused on getting through the busy period and not spending time looking at how traffic could be re-routed.  As I said in another post, I don't frequent fast food restaurants but I've done things like take one step to the side of a register to wait for an order while the next person in line tried to squeeze up to the counter.   If there was an easier way for me to slip out and my food to find me that line would get shorter much quicker.

Broadway
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Re: McDonald's and AR
Broadway   11/26/2012 2:39:47 PM
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@SaneIT, it's amazing to me that fast-food places (and other retailers) haven't taken the customer-eye view of check-out lines already, using low-tech solutions such as security cameras, or even by planting spies into stores to report back. Surely they have. You don't need AR to know that check-out lines generally get clogged as soon as traffic gets picked up.

WaqasAltaf
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Re: McDonald's and AR
WaqasAltaf   11/26/2012 1:50:13 PM
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@ SaneIT

Nice example. Usage of AR can not only be made at the planning and design stage but also as an advertisement tool for the houses or offices to be built. Clients will appreciate looking at the product as a physical object which would help them visualize and make the decision better. Atleast they can advise few improvements which they might not be able to view on the monitor screen.

SaneIT
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Re: McDonald's and AR
SaneIT   11/26/2012 7:36:37 AM
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I don't spend much time inside fast food restaurants but when I do, I tend to notice really poor traffic flows.  I can see where using AR to stand back on the customer side of a counter and see how traffic stacks up and options to help clear out those bottlenecks would help builders sell changes to the basic 4 registers on one long counter.  Being able to model and visualize the changes would go much farther than a drawing.

SaneIT
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Re: McDonald's and AR
SaneIT   11/26/2012 7:13:44 AM
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For the construction industry this could be huge.  I know quite a few people in the field.  One does mainly commercial work and was just telling me about one nightmare recently.  The client has requirements that have to be within 1/8" in regard to locations of walls, electrical outlets, etc.  Well the electricians started off by more than that 1/8" and had to go back and move every receptacle that they had put in a big box store.  An AR solution where they could like up a couple marks and map everything out in the real space would have saved them a few days of work.

Broadway
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Re: McDonald's and AR
Broadway   11/25/2012 6:28:37 PM
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Wow, something to challenge the supremacy of CAD? I am no design professional but know plenty and have heard about CAD this and CAD that for years.

WaqasAltaf
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Re: McDonald's and AR
WaqasAltaf   11/24/2012 10:33:45 AM
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@ SaneIT

I like your point about the promise AR carries in the construction industry. Surely CAD is doing well but it is still inside the screen. AR can help architects better visualize the output and identify the weaknesses in the object which might not have been clear when the design was inside the monitor screen.

WaqasAltaf
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User involvement
WaqasAltaf   11/24/2012 10:27:55 AM
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I find augmented reality as a nice tool to explain the information by actual objects and in my opinion, the main benefit of AR is the involvement of the audience in the information as they are able to visualize better (than a video) as to what the actual output will look like.

Broadway
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Re: Playing in the sandbox
Broadway   11/23/2012 9:32:24 PM
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@Callmebob, that's a pretty amazing example. The blog you linked to describes AR as a "disruptive technology." A pretty heady compliment. Is it worthy?

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