Beth Schultz

Webinar: 2013 Social Media Analytics Best-Practices

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BethSchultz
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Re: knowledge is power
BethSchultz   12/3/2012 12:33:59 PM
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Hi Hospice. I love the idea of a social media command center -- I see big screens and dashboards galore, sort of like a big carrier's network operations center or a military war room. Do you know of any specific examples of companies that have built a social media command center? I'd love to hear about them.

Hospice_Houngbo
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knowledge is power
Hospice_Houngbo   11/30/2012 8:35:59 PM
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"Don't head into 2013 without knowing how your company can get the biggest benefits from social media data and analysis across its operations"

There is the need for each company to have a social media command center that will be directely connected to its operations. Knowing the social media analytics best-practices will make it easier to built an efficient social media command center.

BethSchultz
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Re: evolution
BethSchultz   11/30/2012 12:51:58 PM
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Pierre, that's a great lead-in to Marshall Sponder's blog for today, "Putting Analytics Segmentation Into Perspective"

Pierre DeBois
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Re: evolution
Pierre DeBois   11/29/2012 2:47:43 PM
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Beth,

To your point further, it means businesses may be too eager to avoid missing value to really look at what tools overlap.

Pierre DeBois
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Re: evolution
Pierre DeBois   11/29/2012 2:46:29 PM
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Nanci, Noreen, and Beth - true, we have seen a flood of tools, but there will be some sorting out. I think the social media solutions that go dark are not highlighted as well. I remember Tap11, which is similar ot Postling, Hootsuite, and Tweetdeck, shutting down. I also recall another Strawberry Jam, which I never figured out what its purpose is suppose to be.  In short, the tools that can quickly convey their purpose and their value relative to the big platforms will win out.

I am looking forward to this webinar address the avalanche and what lies ahead.

BethSchultz
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Re: evolution
BethSchultz   11/29/2012 1:49:44 PM
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@kicheko--there is always that frenzy, right! Like you don't want to miss out or be seen as not among the cool new kids if you're too long to support a new social something or other!

MDMconsult
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Re: evolution
MDMconsult   11/29/2012 10:10:00 AM
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Yes, for competition, now there are new approaches of Social Media and Predictive Analytics which enables organizations to even more precisely measure internally but also measure its competitiors and brands more accurately. Being able to overcome challenges on both sides is very beneficial to today.

Louis Watson
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Re: evolution
Louis Watson   11/29/2012 3:02:33 AM
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Sure seems like there is a dark side to social media, but those who understand how the Net works are not surprised that every movement is tracked to some degree and that Analytics is used to predict future probable actions.

Maybe people should see this as a challenge not to be so predictable ?

kicheko
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Re: evolution
kicheko   11/28/2012 7:21:31 PM
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Working with an outreach dxepartment i literally get scared every time someone tells me of some new social platform. I realize immediately we need to begin to understand that new platform before we are oficially asked to add it to our social portfolio. That happened to us with g+

BethSchultz
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Re: evolution
BethSchultz   11/28/2012 4:28:00 PM
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Truly -- and whether you're using it for business or for pleasure.

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