For many business, data, and IT professionals, certification gives rise to a conundrum, a real puzzler over value. Does the time and effort pay off?
AllAnalytics.com bloggers Matthew North and Scott Larsen weigh in on this age-old question in this week's Point/Counterpoint debate blogs. Community members have jumped in with their opinions, too. For example, @PredictableChaos writes on the AllAnalytics.com message board: "For data mining, my view is the certificate usually doesn't add much real value." And @YourRetailGuru tweeted, "Nope [no certifications]. Just years and years of practice!!" AllAnalytics.com blogger Maryam Donnelly is in the minority in her response to our related Quick Poll, Analytically Certified: "Yes, I have some certifications in market research." Preliminary results of that poll show that most readers do not have professional certification.
The truth is that you can find an opinion that backs whatever stance you favor. Search all you want; a definitive answer will elude you. What you can find, though, is advice on why you might consider getting a certification, when to do so, and where. In the community spirit, we invite you to participate in a conversation on certifications Friday, Nov. 30, at 1:00 p.m. ET. North, associate professor of computing and information studies at Washington & Jefferson College, and Larsen, founder of Better Place Consulting, will be on hand to share their personal experiences and perspectives from the academic, consulting, and corporate worlds. (As analysts, North worked with eBay, and Larsen with Google.) Join us in this interactive e-chat, and get the advice you need for this important (or not) career decision.
Particularly as companies scramble to fill analytics and data roles to meet growing big-data demand, the value of certifications is sure to be a topic rehashed time and time again. Get a jump on your decision by talking to your peers tomorrow. In the meantime, flip through this slideshow (click on the image below to begin) to get a quick sampling of some of the myriad types of analytics, business intelligence, and data mining certifications you might pursue.