Beth Schultz

Webinar: 2013 Social Media Analytics Best-Practices

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
fcotigno
User Rank
Prospector
Re: skip it
fcotigno   12/11/2012 5:13:04 PM
NO RATINGS
Agree 100%

BethSchultz
User Rank
Blogger
Re: skip it
BethSchultz   12/11/2012 4:25:54 PM
NO RATINGS
@fcotignola -- true. Didn't mean to make it sound so simplistic. But wouldn't you agree it starts with listening?

fcotigno
User Rank
Prospector
Re: skip it
fcotigno   12/11/2012 11:06:09 AM
NO RATINGS
Beth, I think there is a lot more to it than that. Social media listening opens up a world of possibilities in terms of research in such areas as new product ideation and development, competitive intelligence, market structures and segmentation. The mistake people make is that they listen narrowly for only brand comments and miss out on a significant majority of comments that can provide deep insight.

BethSchultz
User Rank
Blogger
Re: skip it
BethSchultz   12/11/2012 8:47:07 AM
NO RATINGS
Alexis, I agree. Heading off escalation of a problem is a quintessential use of social media -- which means a company has to be able to monitor and measure what's happening out on the social networks and make effective use of that information. The tricky part is knowing when a lone voice will spark a revolution, in a manner of speaking!

Alexis
User Rank
Data Doctor
Re: skip it
Alexis   12/11/2012 7:30:53 AM
NO RATINGS
I would think the most valuable thing is staying on top of complaints - and trying to resolve issues as they surface rather than waiting until they escalate.

Noreen Seebacher
User Rank
Blogger
Re: skip it
Noreen Seebacher   12/10/2012 2:58:31 PM
NO RATINGS
Let's assume a company has a strong text mining solution for social media. What are some of the insights you think it might find?

BethSchultz
User Rank
Blogger
Re: skip it
BethSchultz   12/10/2012 2:39:40 PM
NO RATINGS
@Noreen, well that's a real head scratcher. I certainly hope somebody there is paying attention to social media!

Noreen Seebacher
User Rank
Blogger
skip it
Noreen Seebacher   12/10/2012 2:23:28 PM
NO RATINGS
Someone speaking on text mining at a recent conference actually suggested skipping social media - he said he didn't bother with it. And this person was from a large company.

Information Resources
More Blogs from Beth Schultz
It's been a fun three years, but now it's time to say goodbye.
Take inspiration from Christopher Columbus as you pursue your analytical journeys.
The "big" in big data is no reflection of the size of the organization embracing its potential.
Whether you're an undergrad, a graduate student, or an analytics professional already, the same best-practices advice lives large.
Satellite data can help solve puzzles, from the lofty to the mundane.
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016   REGISTER   0
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
ARCHIVE
James M. Connolly
How Predictive Analytics Can Take Your Company to the Next Level


6/28/2016  LISTEN   22
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS