Beth Schultz

Webinar: 2013 Social Media Analytics Best-Practices

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fcotigno
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Re: skip it
fcotigno   12/11/2012 5:13:04 PM
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Agree 100%

BethSchultz
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Re: skip it
BethSchultz   12/11/2012 4:25:54 PM
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@fcotignola -- true. Didn't mean to make it sound so simplistic. But wouldn't you agree it starts with listening?

fcotigno
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Re: skip it
fcotigno   12/11/2012 11:06:09 AM
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Beth, I think there is a lot more to it than that. Social media listening opens up a world of possibilities in terms of research in such areas as new product ideation and development, competitive intelligence, market structures and segmentation. The mistake people make is that they listen narrowly for only brand comments and miss out on a significant majority of comments that can provide deep insight.

BethSchultz
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Re: skip it
BethSchultz   12/11/2012 8:47:07 AM
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Alexis, I agree. Heading off escalation of a problem is a quintessential use of social media -- which means a company has to be able to monitor and measure what's happening out on the social networks and make effective use of that information. The tricky part is knowing when a lone voice will spark a revolution, in a manner of speaking!

Alexis
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Re: skip it
Alexis   12/11/2012 7:30:53 AM
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I would think the most valuable thing is staying on top of complaints - and trying to resolve issues as they surface rather than waiting until they escalate.

Noreen Seebacher
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Re: skip it
Noreen Seebacher   12/10/2012 2:58:31 PM
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Let's assume a company has a strong text mining solution for social media. What are some of the insights you think it might find?

BethSchultz
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Re: skip it
BethSchultz   12/10/2012 2:39:40 PM
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@Noreen, well that's a real head scratcher. I certainly hope somebody there is paying attention to social media!

Noreen Seebacher
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skip it
Noreen Seebacher   12/10/2012 2:23:28 PM
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Someone speaking on text mining at a recent conference actually suggested skipping social media - he said he didn't bother with it. And this person was from a large company.

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