Webinar: 2013 Social Media Analytics Best-Practices


When all of the season's fa la las and Auld Lang Synes fade away, will your company truly be happy to see old times gone by? Or will it really be longing for those simpler times, back before the web and all its wonders?

Your answers likely will depend on your company's social media readiness -- and woe to those who are ill prepared for what the online digital world tosses their way in 2013. Not only is social media networking here to stay, but it grows stronger by the day.

AllAnalytics.com invites you to ready for the social year ahead with our webinar, "2013 Social Media Analytics Best-Practices," taking place this Wednesday, Dec. 12, at 2:00 p.m. ET. Judah Phillips, a digital insights and research executive, will be sharing tips on:

  • Deciphering social media jargon
  • Developing social media analytics for brand vs. direct response
  • Putting social media techniques to work
  • Influencing customer relationships with social data

Phillips put social media's advancement into perspective in the recently published book Win With Advanced Business Analytics: Creating Business Value from Your Data. "Social media, such as blogging, and video sharing on sites such as YouTube, Twitter, Facebook, Pinterest, and Kibits, has become pervasive across media and within social constructs (such as the family) in ways only hypothesized by futurists 15 years ago -- and social media became a reality only during the last 8 years."

You might be thinking, "Well, duh. Everybody knows that." But Phillips promises that social media will continue to catch those companies that are napping -- heck, even those that think they're really on top of things -- unawares. He suggests that social media will continue exposing companies to "seemingly wild concepts and technologies that will cause you to question their business validity."

But question you must -- and explore, examine, play with, try out, and, all along the way, measure. Because Phillips tells us one of the best social media analytics practices to embrace for 2013 is moving beyond simple metrics and basic counts of social behaviors and activities. Rather, social media "requires an understanding of virility and viral marketing, word of mouth marketing, and a comprehension of the differences between using social media for branding or for direct response.

Do you have what it takes to ensure your company has a happy year with social media networking? Register now, and participate in this week's webinar.

Beth Schultz, Editor in Chief

Beth Schultz has more than two decades of experience as an IT writer and editor.  Most recently, she brought her expertise to bear writing thought-provoking editorial and marketing materials on a variety of technology topics for leading IT publications and industry players.  Previously, she oversaw multimedia content development, writing and editing for special feature packages at Network World. In particular, she focused on advanced IT technology and its impact on business users and in so doing became a thought leader on the revolutionary changes remaking the corporate datacenter and enterprise IT architecture. Beth has a keen ability to identify business and technology trends, developing expertise through in-depth analysis and early adopter case studies. Over the years, she has earned more than a dozen national and regional editorial excellence awards for special issues from American Business Media, American Society of Business Press Editors, Folio.net, and others.

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Re: skip it
  • 12/11/2012 5:13:04 PM
NO RATINGS

Agree 100%

Re: skip it
  • 12/11/2012 4:25:54 PM
NO RATINGS

@fcotignola -- true. Didn't mean to make it sound so simplistic. But wouldn't you agree it starts with listening?

Re: skip it
  • 12/11/2012 11:06:09 AM
NO RATINGS

Beth, I think there is a lot more to it than that. Social media listening opens up a world of possibilities in terms of research in such areas as new product ideation and development, competitive intelligence, market structures and segmentation. The mistake people make is that they listen narrowly for only brand comments and miss out on a significant majority of comments that can provide deep insight.

Re: skip it
  • 12/11/2012 8:47:07 AM
NO RATINGS

Alexis, I agree. Heading off escalation of a problem is a quintessential use of social media -- which means a company has to be able to monitor and measure what's happening out on the social networks and make effective use of that information. The tricky part is knowing when a lone voice will spark a revolution, in a manner of speaking!

Re: skip it
  • 12/11/2012 7:30:53 AM
NO RATINGS

I would think the most valuable thing is staying on top of complaints - and trying to resolve issues as they surface rather than waiting until they escalate.

Re: skip it
  • 12/10/2012 2:58:31 PM
NO RATINGS

Let's assume a company has a strong text mining solution for social media. What are some of the insights you think it might find?

Re: skip it
  • 12/10/2012 2:39:40 PM
NO RATINGS

@Noreen, well that's a real head scratcher. I certainly hope somebody there is paying attention to social media!

skip it
  • 12/10/2012 2:23:28 PM
NO RATINGS

Someone speaking on text mining at a recent conference actually suggested skipping social media - he said he didn't bother with it. And this person was from a large company.

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