When all of the season's fa la las and Auld Lang Synes fade away, will your company truly be happy to see old times gone by? Or will it really be longing for those simpler times, back before the web and all its wonders?
Your answers likely will depend on your company's social media readiness -- and woe to those who are ill prepared for what the online digital world tosses their way in 2013. Not only is social media networking here to stay, but it grows stronger by the day.
AllAnalytics.com invites you to ready for the social year ahead with our webinar, "2013 Social Media Analytics Best-Practices," taking place this Wednesday, Dec. 12, at 2:00 p.m. ET. Judah Phillips, a digital insights and research executive, will be sharing tips on:
Deciphering social media jargon
Developing social media analytics for brand vs. direct response
Putting social media techniques to work
Influencing customer relationships with social data
Phillips put social media's advancement into perspective in the recently published book Win With Advanced Business Analytics: Creating Business Value from Your Data. "Social media, such as blogging, and video sharing on sites such as YouTube, Twitter, Facebook, Pinterest, and Kibits, has become pervasive across media and within social constructs (such as the family) in ways only hypothesized by futurists 15 years ago -- and social media became a reality only during the last 8 years."
You might be thinking, "Well, duh. Everybody knows that." But Phillips promises that social media will continue to catch those companies that are napping -- heck, even those that think they're really on top of things -- unawares. He suggests that social media will continue exposing companies to "seemingly wild concepts and technologies that will cause you to question their business validity."
But question you must -- and explore, examine, play with, try out, and, all along the way, measure. Because Phillips tells us one of the best social media analytics practices to embrace for 2013 is moving beyond simple metrics and basic counts of social behaviors and activities. Rather, social media "requires an understanding of virility and viral marketing, word of mouth marketing, and a comprehension of the differences between using social media for branding or for direct response.
Do you have what it takes to ensure your company has a happy year with social media networking? Register now, and participate in this week's webinar.
Beth, I think there is a lot more to it than that. Social media listening opens up a world of possibilities in terms of research in such areas as new product ideation and development, competitive intelligence, market structures and segmentation. The mistake people make is that they listen narrowly for only brand comments and miss out on a significant majority of comments that can provide deep insight.
Alexis, I agree. Heading off escalation of a problem is a quintessential use of social media -- which means a company has to be able to monitor and measure what's happening out on the social networks and make effective use of that information. The tricky part is knowing when a lone voice will spark a revolution, in a manner of speaking!
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