Beth Schultz

Location Analytics: All About Watching You

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Noreen Seebacher
User Rank
Blogger
Re: Tracking
Noreen Seebacher   1/13/2013 10:54:19 PM
NO RATINGS
How do we want retailers to use our data? What would provide us real value as consumers?

Ariella
User Rank
Blogger
Re: Tracking
Ariella   1/12/2013 7:04:55 PM
NO RATINGS
@Lyndon_Hnery Good that we have common ground. I'm not sure I'm quite as positive about this form of analytics as the  January 7 post,  Big Data 101: Use Web Data to Understand Customer Intent. It asserts:

The new reality is that our customers' "now" is always evolving. Any historical view is just that - history. Just when you think you have it figured out, the world, the customer, or the competition changes.

However, in web data we have a pretty cool - and frankly, rare - opportunity. We don't often have the chance to capture this detailed information at the distinct customer level - and modern analytics and automation technology make it possible to utilize this data in creating better customer experiences (and increasing revenue). Plus, once we set up our analytics machine, we keep this customer view updated over time.

 

 

Lyndon_Henry
User Rank
Blogger
Re: Tracking
Lyndon_Henry   1/11/2013 4:55:52 PM
NO RATINGS
..

Ariella writes


... I find a difference between a credit card triggering an alert for suspicious purchases -- as it also does for unusally large amounts, particularly if they are put through without the presence of the card -- or even the type of trail customers leave for retailers with loyalty cards and the type of surveillance depicted in 1984. What comes closer to that is New York City's Domain Awareness System.


 

I just want to make it clear that I too have been alerted on occasion by a credit card security office because of unusual activity on an account (e.g., larger than usual purchases), and I don't see this as an example of Big Brother in action.  And I agree about the NYC surveillance program...

 

Ariella
User Rank
Blogger
Re: Tracking
Ariella   1/11/2013 12:35:57 PM
NO RATINGS
@Beth, yes, though it is predicated on certain assumptions about consumer behavior, so I'm sure that gets logged, as well.

BethSchultz
User Rank
Blogger
Re: Tracking
BethSchultz   1/11/2013 12:19:33 PM
NO RATINGS
@Ariella, your credit card company is on its toes. But is this a case of tracking to understand consumer behavior or an example of fraud protection in action? It seems like the latter to me.

BethSchultz
User Rank
Blogger
Re: Tracking at what grain?
BethSchultz   1/11/2013 12:02:45 PM
NO RATINGS
Lyndon, when I read your comment below, I wondered why the Texas school would want students to wear locator chips and figured it had to do with security. So it's facscinating to read that it's about state funding, instead. I'm not sure making kids wear rfid tags is the right answer, but it's at least an innovative approach to solving a huge problem educational funding problem. State funding can make or break a school's ability to move beyond the most basic of services, that's for sure. I'd have to think it first tried other measures.

Ariella
User Rank
Blogger
Re: Tracking
Ariella   1/11/2013 10:23:44 AM
NO RATINGS
@Lyndon I find a difference between a credit card triggering an alert for suspicious purchases -- as it also does for unusally large amounts, particularly if they are put through without the presence of the card -- or even the type of trail customers leave for retailers with loyalty cards and the type of surveillance depicted in 1984. What comes closer to that is New York City's Domain Awareness System.

Lyndon_Henry
User Rank
Blogger
Re: Tracking
Lyndon_Henry   1/11/2013 9:57:52 AM
NO RATINGS
..

Ariella writes


... I was already aware of the tracking. Some of it, believe it or not, is meant to protect the consumer.


 

I guess I must attribute some of my aversion to all this tracking and snooping to George Orwell.  Hovering in the back of my mind since my youth is the realization that it was through ubiquitous and constant monitoring of every move and word that Big Brother was aware of Winston Smith's aversion to rats...



 

 

 

 

 

 

Lyndon_Henry
User Rank
Blogger
Re: Tracking at what grain?
Lyndon_Henry   1/11/2013 9:45:50 AM
NO RATINGS
..

Relevant to the issue of our being tracked (by gods both private and public) ... the following article was just posted to an Austin neighborhoods discussion forum:

Texas school can force teenager to wear locator chip: judge

It has prompted a rather hearty discussion...

 

Ariella
User Rank
Blogger
Re: Tracking
Ariella   1/11/2013 9:11:12 AM
NO RATINGS
@Beth I was already aware of the tracking. Some of it, believe it or not, is meant to protect the consumer. For example, one morning both my husband and I went to the same gas station in separate cars. I got there earlier.  When he went, the self-service machine wouldn't accept the credit card. TThe same card used at the same station on the same morning. raised a red flag, and the credit card company blocked it. He was able to override by paying inside, though. 

Page 1 / 2   >   >>
Information Resources
More Blogs from Beth Schultz
It's been a fun three years, but now it's time to say goodbye.
Take inspiration from Christopher Columbus as you pursue your analytical journeys.
The "big" in big data is no reflection of the size of the organization embracing its potential.
Whether you're an undergrad, a graduate student, or an analytics professional already, the same best-practices advice lives large.
Satellite data can help solve puzzles, from the lofty to the mundane.
Quick Poll
Quick Poll
Information Resources
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016   REGISTER   0
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
ARCHIVE
James M. Connolly
How Predictive Analytics Can Take Your Company to the Next Level


6/28/2016  LISTEN   22
ARCHIVE
James M. Connolly
How Analytics Can Transform State Government


5/17/2016  LISTEN   51
ARCHIVE
James M. Connolly
Save Labor Costs With Predictive Analytics


5/10/2016  LISTEN   53
ARCHIVE
James M. Connolly
What the IoT Means to You and Your Insurer


5/6/2016  LISTEN   75
ARCHIVE
James M. Connolly
When It's Time for a Robot's Job Review


4/27/2016  LISTEN   21
Infographic
Infographic
How Far We've Come With Analytics
You might be surprised by the progress that analytics have made in just the five years that All Analytics has been monitoring the field.
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS