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Beth Schultz

Pinger Taps Into Mobile Ad Optimization

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WaqasAltaf
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Data Doctor
Re: Device upgrades
WaqasAltaf   1/29/2013 12:46:27 PM
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@ Beth

Well this area isn't still monitored by any one so spammers have the full liberty to advertise as much as they can. The telecom companies/network operators should be the ones taking legal action against spammers.

Nevertheless, a brand that wants to build its reputation and not just sell products will never take this method of advertisement in hands as the mobile users hate such spammers.

BethSchultz
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Re: Device upgrades
BethSchultz   1/28/2013 1:17:43 PM
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MMS & SMS spam is going to get uglier and uglier, I'm sure. I don't think a lot of legit companies condone or pay for such activity though, do you?

WaqasAltaf
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Re: Device upgrades
WaqasAltaf   1/26/2013 3:19:25 AM
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I dont know of any mobile ad-serving platforms that are working in an organized and official manner. MMS and SMS spammers are the ones who are usually serving ads for their clients which hardly any one reads. This being illegal doesn't have a lot of scope and exposes the advertiser to legal risks.

BethSchultz
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Re: Device upgrades
BethSchultz   1/23/2013 9:52:15 AM
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On that note, particular to Pinger, I do believe it's US only at this juncture, with some experimentation in Europe (Germany if I recall correctly). I don't know of mobile ad-serving platforms elsewhere. Do you?

WaqasAltaf
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Data Doctor
Re: Device upgrades
WaqasAltaf   1/23/2013 9:43:20 AM
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Ya Beth. To add on, if the advertisers expect the users to actually view their ad videos (esp HD) on their smartphones, then they must not only wait for users to get hold of newer smartphones but also for users in many countries where mobile internet isn't fast, for mobile internet to get upgraded.

BethSchultz
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Re: Device upgrades
BethSchultz   1/22/2013 1:31:55 PM
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You raise a great point, Waqas. I'd be far more prone to accepting ads on my new smartphone than I would have been a month ago on my old one. I could barely stand to send a text on that one, it was so pokey.

WaqasAltaf
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Data Doctor
Re: I rob banks because...
WaqasAltaf   1/22/2013 9:17:59 AM
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@ callmebob

Oh yes. Print media's debacle is a fact in these times of internet and mobile. However, advertisements on billboards will continue to flourish because they are logically not likely to be affected by mobile devices as users no matter how tech-savvy they are, have to touch roads to travel. Having said that, there is no way advertisements on billboards will be sufficient in a campaign as online advertisement also sometimes triggers actual purchasing in a matter of few clicks.

WaqasAltaf
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Data Doctor
Device upgrades
WaqasAltaf   1/22/2013 9:12:37 AM
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Today, there are many mobile devices, and a large percentage of users use them, that have slow processors (i.e. if they are smartphones). In that situation, (I am talking about my own mobile device) it is difficult to open up an ad even if I find interesting. The point is, as the mobile devices' processors get upgraded and users start adopting them, there will a big boost in advertisement revenue even if we assume that the advertisers' effort remain constant (which they won't).

BethSchultz
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Re: I rob banks because...
BethSchultz   1/22/2013 7:28:42 AM
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How right you are, callmebob. Ironic indeed!

bulk
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Data Doctor
Re: I rob banks because...
bulk   1/21/2013 2:15:17 PM
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I think mobile ads really are going to be big, I think coupling it with geo location data will really help to drive the revenue. 

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