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Beth Schultz

Ping Me With My Ad Data

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bulk
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Data Doctor
Cross platform
bulk   1/25/2013 4:50:42 PM
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Interesting idea to collect data cross devices from mobile to desktop per users, that could really change the way ads are delivered, or it might not at all. 

I know that what I use my mobile devices for is far different than what I use my desktop for. 

BethSchultz
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Blogger
Re: Cross platform
BethSchultz   1/25/2013 5:38:33 PM
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I'd say the same, but I do find myself using my smartphone for more work stuff since I got a new, fast device over Christmas break. 

bulk
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Data Doctor
Re: Cross platform
bulk   1/25/2013 6:03:21 PM
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Newer and faster is always fun ;-) I have been finding that I use my tablet and smartphone more than before my desktop, but still I am using them for different things most of the time. Though at this point I think my iPad gets the most use out of all my devices, both at home and on the go.

BethSchultz
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Blogger
Re: Cross platform
BethSchultz   1/25/2013 10:28:25 PM
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So bulk, if you only had to pick one device to keep, which would it be? 

bulk
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Data Doctor
Re: Cross platform
bulk   1/25/2013 10:45:02 PM
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Beth.... How can you put me in that postion? hahahahah. 

If I could only keep one, I would probably go with my phone just for ease of use. and I can sync it to my TV and a bluetooth keyboard if I need a larger screen. I would not have the computing power of my desktop or the flexability of my iPad but I def think the phone is the way to go.  

Hospice_Houngbo
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Prospector
Re: Cross platform
Hospice_Houngbo   1/29/2013 3:08:42 PM
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@bulk,

" I def think the phone is the way to go.  "


Personally, I think that a tablet will be my choice. It is a good alternative between a desktop and a phone. It is possible to use your tablet as a phone, right?

bulk
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Data Doctor
Re: Cross platform
bulk   1/29/2013 4:07:36 PM
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You can with the right equipment, but it just seems like a lot of bulk just to make calls or send texts. but then again, who knows, it might happen that way. 

kicheko
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Blogger
Re: Cross platform
kicheko   1/26/2013 7:31:46 AM
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bulk, - now that you mention tablets, when i went out shopping for a tab i thought i had finally migrated my office to my handbag and could work from anywhere...months later, i've come to realize it is not that comfortable to work from when doing serious work...its just more of an entertainment tool. I even find my phone more useful to me work-wise.

bulk
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Data Doctor
Re: Cross platform
bulk   1/28/2013 9:24:15 AM
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I carry my tablet with me just about everywhere with me, I also toss a bluetooth keyboard in my bag and bring that with me as well. Though I enjoy using my tablet for a lot of work functions, I still mostly use my phone when I am in a pinch. It is really my go to device at this point. 

Hospice_Houngbo
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Prospector
Re: Cross platform
Hospice_Houngbo   1/29/2013 2:58:56 PM
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@bulk,

Tablets will certainly become the primary computing devices for most people in a near future. Advertizers may find it easier to track users as they will stick to just one  environment - which will likely be the mobile environment.

Hospice_Houngbo
User Rank
Prospector
Re: Cross platform
Hospice_Houngbo   1/29/2013 3:04:34 PM
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@kicheko,

" i've come to realize it is not that comfortable to work from when doing serious work."

It depends on the kind of "serious" work you want to do. I think you can do good editing work with a tablet nowadays, when you really get used to it. I've learn't to do great things with my iPad - it is just a matter of training and patience.

kicheko
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Blogger
Re: Cross platform
kicheko   1/29/2013 5:52:41 PM
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Hospice, - have you done or seen someone do graphic design or CAD like 3D modelling on a tab and render it? i really would like to see...i haven't seen a tab with a sufficient processor for that rendering leave alone ease of use. But it would be great relief if there is.

kq4ym
User Rank
Data Doctor
Re: Cross platform
kq4ym   1/28/2013 8:10:55 AM
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The abundance of apps is staggering and makes me wonder if developers are getting conned in some ways to bring more and more to the market. In encouraging the invention of more and more at small cost, the "higher" in the food chain can benefit. 

It will be interesting to see data for use by varioius devices to get a better idea of the usefullness or not of new apps.

Maryam@Impact
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Blogger
Channel origination
Maryam@Impact   1/28/2013 3:37:05 PM
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Identifying users as they cross channels is  critical to our analysis in the future so many companies still can't determine what type of device a user is coming from much less if the same user as a multi device user. This solution sounds like it will bring great insight to organizations.

BethSchultz
User Rank
Blogger
Re: Channel origination
BethSchultz   1/28/2013 3:56:39 PM
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That's the goal at least!

Hospice_Houngbo
User Rank
Prospector
Mobile ad insight
Hospice_Houngbo   1/29/2013 2:46:42 PM
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"Hopefully, that nimbleness will help Pinger tick off its next wish-list items quickly".

The mobile ad business is yet to reach its full potential. Pinger is certainly playing smart by focussing on mobike ad optimization, because there are indeed "a lot of dollars in the ad ecosystem". 

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