Beth Schultz

Ford Speeds Along the Big-Data Highway

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BethSchultz
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Re: Shadow IT
BethSchultz   4/15/2013 1:29:54 PM
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Hi Jeff. Jill is always a good read; I love her self-proclaimed "trenchant, irreverent style"! You can find more of her stuff in her regular blog, here.

Jeff
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Data Doctor
Re: Shadow IT
Jeff   4/15/2013 11:50:04 AM
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That is a good read.  Jill sums up the tension and atmosphere at nearly all IT budget meetings I've ever been to.  I think in the heat of these battle you have to remember, it's not about you and your department, but about what is best for the company.  Idealistic?  Yeah, probably.

SaneIT
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Re: Lessons from Explorer
SaneIT   4/15/2013 8:21:27 AM
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I would think that Ford is thinking less Explorer roll over and more Toyota run away vehicles.  As we move to more fly by wire based systems it's going to be important that a manufacturer can prove that someone stomped on the accelerator and not the brake when their car runs through a neighbor's living room.  I also think that part of the data collection will be for warranty issues.  With warranty periods extending farther and farther out I think they would to cut off the ones abusing cars and this might be a way to do that.

BethSchultz
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Re: Shadow IT
BethSchultz   4/15/2013 8:17:02 AM
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Hi Jeff. Shadow IT is an interesting challenge, to say the least. Lots of ink has been devoted to it over the last year or so because, as Jill Dyche, vice president of thought leadership at SAS, wrote in a Harvard Business Review blog last fall, "Now Shadow IT has burst out of the closet and is waltzing around the corporation, leaving IT departments rushing to do damage control." The piece overall is a good read: Shadow IT is Out of the Closet.

BethSchultz
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Re: Lessons from Explorer
BethSchultz   4/15/2013 8:12:31 AM
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Woulda, coulda, shoulda.... I don't know the state of Ford's analytics capabilties during the rollover crisis but I'm guessing a corporate fiasco such as this one was would prompt any company to reassess how it's gathering data, analyzing that data, and distributed the intelligence gained from it.

Noreen Seebacher
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Re: Lessons from Explorer
Noreen Seebacher   4/15/2013 7:34:15 AM
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Maybe. But if that was the case, wouldn't a lot of manufacturers who have had major recalls be doing the same thing? And I'm not sure that they are.

Callmebob
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Lessons from Explorer
Callmebob   4/14/2013 3:56:28 PM
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I wonder if part of the influence for Ford to go big on Data is the problems they had with their Explorer with rollovers and trying to tie the problem to Firestone tires. Perhaps if they had better data at the time they could have acted sooner to resolve the problem, change their tire vendor, or react to their PR disaster post haste.

SethBreedlove
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Re: Shadow IT
SethBreedlove   4/14/2013 2:30:25 PM
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I like the three blink technology, though I don't believe it will put an end to those who endless have their turn signal on.  Simply, because they have it on because they really don't know where they are going. 

It is an impressive amount of data collection that can lead to better made cars. It would be interesting to make the connections to see what actions and behaviors lead down to the breaking of parts and in what sequence they happen in. 

I wonder if when buying the car, individuals have to sign off on a disclosure to okay all the data collected.  Since it includes things such as GPS, speed and opening and closing of doors. 

Jeff
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Data Doctor
Re: Shadow IT
Jeff   4/14/2013 9:29:06 AM
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I say they do.  But only if they promote from within.  Seems that Ford now, with it's current success should promote from within.  It's tough to know when to do this and when not to.  I guess I've never understood how a person who runs one company could possibly be qualified to run a different one.  Seems to me that every company is unique.

Noreen Seebacher
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Re: Shadow IT
Noreen Seebacher   4/14/2013 8:27:34 AM
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Do you think the company will maintain its commitment even after the pending retirement if the CEO?

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