Beth Schultz

Miami Herald Delivers on Data Quality

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BethSchultz
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Re: daunting
BethSchultz   5/9/2013 2:44:20 PM
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@SRS1, that's good to hear. There's not much worse that dirty data to bog down an analytics project.

SRS1
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Master Analyst
Re: daunting
SRS1   5/9/2013 1:51:42 PM
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We used Melissa Data to scrub and update a few mailing lists at an organization where I worked. The  data, overall was very clean.

BethSchultz
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Re: daunting
BethSchultz   5/8/2013 7:55:32 AM
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@SRS1 -- so you've used Melissa Data list services? Care to share any examples of what you've used them for?

Noreen Seebacher
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Re: daunting
Noreen Seebacher   5/7/2013 11:32:12 PM
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Melissa Data has very good mailing information - often better than the government databases

SRS1
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Master Analyst
Re: daunting
SRS1   5/7/2013 11:10:39 PM
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I am often amazed at the accuracy of some of the services now available. Take Melissa Data - generally very reliable lists.

BethSchultz
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Re: daunting
BethSchultz   5/7/2013 3:56:47 PM
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Sounds tortuous!

BethSchultz
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Re: Nothing New In Data Quality
BethSchultz   5/7/2013 3:50:08 PM
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I don't think we can dismiss the significance of having strong data quality and data management programs in place, especially when dealing with high volume (31M mailed pieces annually).

tomsg
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Prospector
Re: daunting
tomsg   5/7/2013 1:33:47 PM
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I agree. At least the cost of a bounced e-mail is much lower than a wrong physical address for a mailing.

Phoenix
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Data Doctor
Re: daunting
Phoenix   5/7/2013 12:36:51 PM
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I wish there was a tool like this to sort out addresses when I was doing direct mailings for the company I worked for. We had access databases at the time and most of the addresses were wrong. Everything had to be double checked manually. I can tell you that it is not an easy job when you are dealing with hundreds of addresses.

kq4ym
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Data Doctor
Nothing New In Data Quality
kq4ym   5/7/2013 10:27:51 AM
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I suspect the Miami Herald is putting out this bit of "news" just to gain a bit of PR for it's advertising section. There's really nothing new in keeping mailing lists clean. This has been going on for many decades. And handling just a few hundred thousands of names and addresses is not much of a challenge compared to companies that handle millions of mailing pieces. But the Herald at least keeps their name out there!

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