Beth Schultz

Getting to a State of 'Quantified Confidence'

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
BethSchultz
User Rank
Blogger
Re: Actions over numbers
BethSchultz   7/29/2013 7:47:58 AM
NO RATINGS
Right -- the metric shouldn't dictate the metric, the metric should help assess the the results of the action! Good point.

BethSchultz
User Rank
Blogger
Re: fuzzy
BethSchultz   7/29/2013 7:46:06 AM
NO RATINGS
Hi Jeff, that's sounds like a reasonable idea if any! Try it out for your organization/project -- and decide if it works or not. What works for some won't for others, after all!

BethSchultz
User Rank
Blogger
Re: Agreed
BethSchultz   7/29/2013 7:44:13 AM
NO RATINGS
Hi Pierre, so are you suggesting we keep with NPS and supplement or that we use NPS as the basis to develop a metric that takes into account greater complexity? 

Pierre DeBois
User Rank
Blogger
Re: Agreed
Pierre DeBois   7/28/2013 10:17:00 PM
NO RATINGS
I think it is certainly apropo, Beth. The value of metrics needs to be examined periodically, but maybe a complete revamp of an industry standard is not necessary. We have so much capability for developing a compound metric.  I am not suggesting reporting for reporting sake, but this illustrates how difficult changing an adopted metric can be.

Jeff
User Rank
Data Doctor
fuzzy
Jeff   7/28/2013 8:45:45 PM
NO RATINGS
I read the original post on this NPS.  I'm not in marketing so it's all new to me too.  The only thing I kept coming back too was that it seemed fuzzy.  Just not very mathematical or precise at all.  This seems to help.  But still.  I guess, for me, I would need to do an NPS project to really get it. 

WaqasAltaf
User Rank
Data Doctor
Re: Agreed
WaqasAltaf   7/28/2013 1:48:46 AM
NO RATINGS
Bulk, I agree with you. NPS can help marketers to assess the financial impact of their actions provided the NPS is linked to the financial model that quantifies everything in financial terms.

WaqasAltaf
User Rank
Data Doctor
Actions over numbers
WaqasAltaf   7/28/2013 1:42:19 AM
NO RATINGS
Developing a NPS and then deciding the actions is not the right way to go. Firstly action plans to build customer loyalty must be outlined and then trying to derive what impact each action has on customer loyalty on the NPS is the way to go. Often vision is lost if planning is started by keeping in view targetted numbers; instead the targetted market position should be thought out and then impact of actions to reach there be quantified.

BethSchultz
User Rank
Blogger
Re: Agreed
BethSchultz   7/26/2013 8:12:26 AM
NO RATINGS
Tom, I'd never heard that Chinese proverb but it does seem awfully apropos to this situation (as well as many others in the world of business and technology adoption).

 

bulk
User Rank
Data Doctor
Re: Agreed
bulk   7/26/2013 2:02:40 AM
NO RATINGS
I am inclided to agree as well, given the intergration and expertise surronding the system I think it makes far more sense to improve it than replace it. 

tomsg
User Rank
Prospector
Agreed
tomsg   7/25/2013 8:58:04 PM
NO RATINGS
There is a lot of experience and know ho around NPS and for that reason alone it makes more sense to improve it than replace it all at once. I am sure we will develop better measures, but an old Chinese proverb says that the way to cook a frog is to put him in a pot of lukewarm water and slowly heat it up until he is cooked. If you throw him into boiling water he will jump out.

Information Resources
More Blogs from Beth Schultz
It's been a fun three years, but now it's time to say goodbye.
Take inspiration from Christopher Columbus as you pursue your analytical journeys.
The "big" in big data is no reflection of the size of the organization embracing its potential.
Whether you're an undergrad, a graduate student, or an analytics professional already, the same best-practices advice lives large.
Satellite data can help solve puzzles, from the lofty to the mundane.
Radio Show
Radio Shows
UPCOMING
James M. Connolly
Live Interviews From SAS Global Forum


4/28/2015   REGISTER   0
ARCHIVE
James M. Connolly
How to Hire Great Analytics Talent


4/23/2015  LISTEN   51
ARCHIVE
James M. Connolly
Sports Analytics Mean Fun and Business


3/24/2015  LISTEN   4
ARCHIVE
James M. Connolly
Secure Your Big Data in the Cloud


2/26/2015  LISTEN   114
ARCHIVE
James M. Connolly
Make It Big As a Data Scientist in 2015


2/11/2015  LISTEN   106
ARCHIVE
James M. Connolly
Big Data, Decisions & the Simulated Experience


2/3/2015  LISTEN   87
ARCHIVE
James M. Connolly
A Chat About Big Data, Machine Learning & Value


1/15/2015  LISTEN   125
ARCHIVE
Curtis Franklin Jr.
An Infrastructure for Analytics


12/18/2014  LISTEN   63
ARCHIVE
James M. Connolly
Prepare for the Internet of Things Data Blitz


12/16/2014  LISTEN   50
ARCHIVE
James M. Connolly
How Mature Is Your Analytics Program?


11/18/2014  LISTEN   148
ARCHIVE
James M. Connolly
Drive Big Decisions Using Data & Analytics


11/10/2014  LISTEN   73
Information Resources
Cartoon
CARTERTOONS
Infographic
Infographic
It Pays to Keep Insurance Fraud in Check
While 97% of insurers say that insurance fraud has increased or remained the same in the past two years, most of those companies report benefits from anti-fraud technology in limiting the impact of fraud, including higher quality referrals, the ability to uncover organized fraud, and improve efficiency for investigators.
Follow us on Twitter
Follow us on Twitter
Quick Poll
Quick Poll
Like us on Facebook
Like us on Facebook
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS