Beth Schultz

We Know Better, But Still We Love Loyalty Cards

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 5   >   >>
BethSchultz
User Rank
Blogger
Re: Loyalty card trap
BethSchultz   9/30/2013 5:51:43 PM
NO RATINGS
Good, but not as good as homemade. ;-)

 

impactnow
User Rank
Blogger
Re: Loyalty card trap
impactnow   9/30/2013 4:37:37 PM
NO RATINGS
Beth I am glad you remembered my blog! I am seeing more of Belly and others in my area. The place I first started using Belly just awarded my daughter a free yogurt she was thrilled.

Technology has great opportunities to improve loyalty programs for users and retailers. It makes tiers, award and tracking more simplistic.

Hope the pizza was good!

BethSchultz
User Rank
Blogger
Re: Loyalty card trap
BethSchultz   9/30/2013 1:05:29 PM
NO RATINGS
@Maryam, not to be creepy, but I thought about you the other night when I was picking up a pizza for dinner at a little restaurant nearby. This is one of those places that give you a free pizza for every 20 coupons you collect based on your pizza purchases. It still gives out those paper coupons to collect, but I also saw that it now also offers  the Belly loyalty program you wrote about for us a while ago: Belly Ups Loyalty Quotient for Small Shops. I was quite impressed it'd gone so "high tech" with its loyalty program!

impactnow
User Rank
Blogger
Loyalty card trap
impactnow   9/30/2013 11:15:02 AM
NO RATINGS
I do have quite a few loyalty cards. I like the ones that actually give me a benefit. Some really give consumers very little in return. I recently read an article about large supermarket chains eliminating loyalty cards because they didn't really have a use for the data and customers didn't find it very beneficial. I think that tiered loyalty that offers true rewards is the future of loyalty marketing that will truly create loyalty.

 

Michelle
User Rank
Data Doctor
Re: Hate them
Michelle   9/30/2013 9:05:03 AM
NO RATINGS
@beth funny thing... there's a free standing Starbucks across the street from this Target store so the lines are usually very reasonable.

BethSchultz
User Rank
Blogger
Re: Hate them
BethSchultz   9/30/2013 8:11:02 AM
NO RATINGS
@tinym, interesting. Did you buy a latte while you were at it? I don't recall the scanner at the Starbuck's being a Target scanner at the store I frequent. But I'll have to look next time I'm there. I also can't imagine a situation where I am that would have the Target lanes full and not the Starbuck's counter, too. Occasionally I am tempted to get a coffee after shopping, but the lines there usually serve to make me think twice about that -- and skip it. 

rbaz
User Rank
Data Doctor
Re: Hate them
rbaz   9/30/2013 1:08:59 AM
NO RATINGS
Pierre, delays caused by being cautious is a sign of the lack of a plan or overall strategy, which in turn signals the lack of commitment. Half hearted approach is a blueprint for failure.

Zimana
User Rank
Blogger
Re: Hate them
Zimana   9/29/2013 10:09:06 PM
NO RATINGS
Rbaz, one add to that thought - if they wait too long, the data's value gets lost. I still see too many businesses being cautious for minor reasons.

rbaz
User Rank
Data Doctor
Re: Hate them
rbaz   9/29/2013 2:58:48 PM
NO RATINGS
Pierre, you are absolutely correct. Data collection is merely the first step of many and the raw data is meaningless. I suppose that many executives don't want to appear left out of the big data push so they at least collect data until they can develop a plan. In the void!

Zimana
User Rank
Blogger
Re: Hate them
Zimana   9/28/2013 8:35:45 PM
NO RATINGS
True point - plus the main objective is making that data work effectively through analysis.  Collection means nothing without the proper investment, and right now that nvest is still a struggle, given the flack about Big Data. Not against it, but many execs are hesistant to invest in people and resources, or to organize themselves to make a difference with Big Data.

Page 1 / 5   >   >>
Information Resources
More Blogs from Beth Schultz
It's been a fun three years, but now it's time to say goodbye.
Take inspiration from Christopher Columbus as you pursue your analytical journeys.
The "big" in big data is no reflection of the size of the organization embracing its potential.
Whether you're an undergrad, a graduate student, or an analytics professional already, the same best-practices advice lives large.
Satellite data can help solve puzzles, from the lofty to the mundane.
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016   REGISTER   0
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
ARCHIVE
James M. Connolly
How Predictive Analytics Can Take Your Company to the Next Level


6/28/2016  LISTEN   22
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS