Beth Schultz

We Know Better, But Still We Love Loyalty Cards

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BethSchultz
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Re: Loyalty card trap
BethSchultz   9/30/2013 5:51:43 PM
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Good, but not as good as homemade. ;-)

 

Maryam@Impact
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Re: Loyalty card trap
Maryam@Impact   9/30/2013 4:37:37 PM
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Beth I am glad you remembered my blog! I am seeing more of Belly and others in my area. The place I first started using Belly just awarded my daughter a free yogurt she was thrilled.

Technology has great opportunities to improve loyalty programs for users and retailers. It makes tiers, award and tracking more simplistic.

Hope the pizza was good!

BethSchultz
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Re: Loyalty card trap
BethSchultz   9/30/2013 1:05:29 PM
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@Maryam, not to be creepy, but I thought about you the other night when I was picking up a pizza for dinner at a little restaurant nearby. This is one of those places that give you a free pizza for every 20 coupons you collect based on your pizza purchases. It still gives out those paper coupons to collect, but I also saw that it now also offers  the Belly loyalty program you wrote about for us a while ago: Belly Ups Loyalty Quotient for Small Shops. I was quite impressed it'd gone so "high tech" with its loyalty program!

Maryam@Impact
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Loyalty card trap
Maryam@Impact   9/30/2013 11:15:02 AM
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I do have quite a few loyalty cards. I like the ones that actually give me a benefit. Some really give consumers very little in return. I recently read an article about large supermarket chains eliminating loyalty cards because they didn't really have a use for the data and customers didn't find it very beneficial. I think that tiered loyalty that offers true rewards is the future of loyalty marketing that will truly create loyalty.

 

tinym
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Re: Hate them
tinym   9/30/2013 9:05:03 AM
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@beth funny thing... there's a free standing Starbucks across the street from this Target store so the lines are usually very reasonable.

BethSchultz
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Re: Hate them
BethSchultz   9/30/2013 8:11:02 AM
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@tinym, interesting. Did you buy a latte while you were at it? I don't recall the scanner at the Starbuck's being a Target scanner at the store I frequent. But I'll have to look next time I'm there. I also can't imagine a situation where I am that would have the Target lanes full and not the Starbuck's counter, too. Occasionally I am tempted to get a coffee after shopping, but the lines there usually serve to make me think twice about that -- and skip it. 

rbaz
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Re: Hate them
rbaz   9/30/2013 1:08:59 AM
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Pierre, delays caused by being cautious is a sign of the lack of a plan or overall strategy, which in turn signals the lack of commitment. Half hearted approach is a blueprint for failure.

Pierre DeBois
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Re: Hate them
Pierre DeBois   9/29/2013 10:09:06 PM
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Rbaz, one add to that thought - if they wait too long, the data's value gets lost. I still see too many businesses being cautious for minor reasons.

rbaz
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Re: Hate them
rbaz   9/29/2013 2:58:48 PM
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Pierre, you are absolutely correct. Data collection is merely the first step of many and the raw data is meaningless. I suppose that many executives don't want to appear left out of the big data push so they at least collect data until they can develop a plan. In the void!

Pierre DeBois
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Re: Hate them
Pierre DeBois   9/28/2013 8:35:45 PM
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True point - plus the main objective is making that data work effectively through analysis.  Collection means nothing without the proper investment, and right now that nvest is still a struggle, given the flack about Big Data. Not against it, but many execs are hesistant to invest in people and resources, or to organize themselves to make a difference with Big Data.

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