Beth Schultz

Give Us Your Loyalty (& Your Data, Of Course)

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WaqasAltaf
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Data Doctor
Re: Unless flooding your mailbox
WaqasAltaf   10/6/2013 7:00:45 AM
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Beth, yes it is important. A normal customer will be reluctant but might eventually sign up due to the benefit involve. For this to happen, pressure groups like regulatory bodies and customers' rights association are important.

BethSchultz
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Re: Unless flooding your mailbox
BethSchultz   10/1/2013 8:26:52 AM
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I think it's also important to know what the company might be doing with your data. Is it sharing it with business partners, for example? I'm not sure it'll make a difference in whether you sign on the dotted line, but it's smart to know where all the bits about you end up.

WaqasAltaf
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Data Doctor
Re: Where is the value?
WaqasAltaf   9/30/2013 11:57:03 PM
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@ chapAnjou

If one of the family members doesn't stick to targetted shopping from list prepared, it gets difficult for you to remain in budget. Else you are opting to spoil yours and your family's mood. A dilemma I guess.

WaqasAltaf
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Data Doctor
Re: Give em the Loyalty Business ?
WaqasAltaf   9/30/2013 11:55:09 PM
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chapAnjou

Well it is highly debatable IMO that whether an option is good for customer or not. There is no harm apparently in watching an ad and getting eligible for winning a handsome prize. I will go for that if it doesn't require much effort.

WaqasAltaf
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Data Doctor
Re: Give em the Loyalty Business ?
WaqasAltaf   9/30/2013 11:53:09 PM
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@chapAnjou

I will agree on this. By promoting the loyalty card culture in society, retailers are reducing their own customer share as in the customers that are loyal to other retailers will never come at you. By not giving a loyalty card option, you show that you are fair to all and are willing to compete fairly on price and quality and no other factors.

WaqasAltaf
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Data Doctor
Unless flooding your mailbox
WaqasAltaf   9/30/2013 11:50:32 PM
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If the customer is getting financial benefit out of a loyalty card, then he might be willing to loose some things in return, 'if any'. 'If any' because there is nothing to loose in my opinion unless the entity you are giving your information starts flooding your mailbox with no option to 'opt out'.

chapAnjou
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Prospector
Re: Give em the Loyalty Business ?
chapAnjou   9/30/2013 12:34:09 PM
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@Hospice,

Thanks for posting that link.  That was a pretty interesting read that brought up some good points.  The one thing that I wonder about though is the whole idea that loyalty cards increase retention rates.  It seems to me that people who consistently shop at the same place are the ones who are interested in loyalty cards.  So maybe the card isn't the reason for customer retention but simply a means of rewarding those who were already retained.

Hospice_Houngbo
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Prospector
Re: Give em the Loyalty Business ?
Hospice_Houngbo   9/30/2013 10:38:34 AM
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@chapAnjou,

" I find loyalty cards to be extremely annoying"

Nonetheless, there are benefits for customers using loyalty cards. It can be a win-win situation for both customers and businesses. (see Advantages of Loyalty Cards).

BethSchultz
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Re: Where is the value?
BethSchultz   9/30/2013 8:17:29 AM
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Funny how kids have a habit of doing that!

BethSchultz
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Re: Give em the Loyalty Business ?
BethSchultz   9/30/2013 8:14:56 AM
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@Louis, the programs that I most appreciate are those that give me a reward when I spend X dollars or purchase X number of times with the retailer, or in the case of Target, that give me a routine 5% off the bill regardless of what I've purchased. I like those because I'm going to be buying what I need to buy anyways, regardless of price usually. In other words, if I'm at Dominick's and need butter, I'll buy it there even though it might be on sale for a few cents less at another grocery store. Convenience and time factor in, and so rewards that are also cumulative are important.

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