Beth Schultz

Retailers Aren't Predictive Enough

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SRS1
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Master Analyst
Retailers
SRS1   1/21/2014 8:59:20 PM
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I always clear my online cache due to the large amount of ads that pop up from retailers after I leave a site with a purchase. Googled some modern lamps from DWR, just to look and not make a purchase. Then unless I clear my cache I will see ads from DWR lamps or other modern lamps everywhere I go online. This isn't helpful to me but annoying.

BethSchultz
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Re: You just bought one ?
BethSchultz   1/17/2014 9:23:32 AM
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Absolutely @Louis. As digital analytics is evolving -- for the better, let's hope!

louisw900
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Did You forget something ?
louisw900   1/16/2014 11:12:05 PM
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Has anyone tried placing something in the shopping cart only to not buy it ?  

This act alone will assure you an email from the jilted seller asking you about it.  I find this really funny, as I have done it a couple of times.   After a couple of times it becomes less funny though....  : )

louisw900
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Re: You just bought one ?
louisw900   1/16/2014 11:05:38 PM
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@Beth   I can totally relate.  Or the "suggestions" that are made based on your browsing.  It really is annoying and just underscores how much the retail industry has to learn about online anayltics and marketing.

BethSchultz
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Re: More??
BethSchultz   1/16/2014 8:44:01 AM
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Fair enough... although I do feel myself almost feeling sorry for companies sending me direct mailers for products that I have no interest in whatsoever. What a waste of money it is for companies that don't choose to or otherwise can't optimize their ad targeting!

BethSchultz
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Re: More??
BethSchultz   1/16/2014 8:39:41 AM
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@Alexis, I feel the same for the most part... but there's a but. Some retailers I've noticed are now using ads that rotate products in and out. So, if one of these ads is on a page where I'm parked for any amount of time, the constant change in the ad at right is really distracting to me. This is the case with Moosejaw ads, for example -- and while I'm not interested in any of them, I can tell you virtually every women's lightweight winter coat that's on sale right now I've seen the ad, peripherally, so often!

chapAnjou
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Prospector
Re: More??
chapAnjou   1/16/2014 8:35:52 AM
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@Alexis,

haha, I like this mentality.  I fight the system in a different way: if I see an ad for a product I like, I make sure to not click on the ad and just go through a different retailer to complete my purchase.  I'm spiteful like that haha.

chapAnjou
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Prospector
Re: More??
chapAnjou   1/16/2014 8:30:55 AM
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@Beth,

My confliction stems from what being "aggressive" means.  The sad truth is that we're going to be bombarded by ads whether we want to or not.  I'd rather these ads be at least semi relevant to me and my spending habits so I can at least just be annoyed rather than annoyed AND confused when it's an ad that clearly has nothing to do with my lifestyle haha.

Again, in an ideal world, there are no ads, no ad targeting, etc. But the world we live in is far from ideal and thus we're going to get these ads whether we want to or not.

Alexis
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Data Doctor
Re: More??
Alexis   1/15/2014 8:17:36 PM
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I have become immune to even seeing ads. I don't even need an ad blocker anymore. So good luck getting my attention.

BethSchultz
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Re: More??
BethSchultz   1/15/2014 5:18:52 PM
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@chapAnjou, so it's funny you suggest that it's not OK to use "retailer" and "aggressive" in the same paragraph yet seem OK with the idea of retailers using data to place better targeted ads in front of us. That seems pretty overt to me, in terms of an aggressive bid for our attention -- not to mention spending dollars!

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