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Shawn Hessinger

Getting Analytical About Credit Checks

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Maryam@Impact
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Credit Checks
Maryam@Impact   7/16/2011 12:39:51 AM
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While I agree that entrepreneurs have great instincts anyone can be burned by the unscrupulous. I have numerous associates that are dealing AR issues because even good clients went bad. Some type of proactive credit monitoring service would be awesome to prevent these issues at the small biz level.

rbaz
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Data Doctor
Re: Credit Checks
rbaz   7/12/2011 8:54:00 PM
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I agree that more, if it's good info is always better, but there can also be too much. To the small business owner instinct is a factor in credit decisions and credit checks only validate. Predictive numbers although useful, may be preceived as unnecessary intrusion in decision making. 

Shawn Hessinger
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Re: Credit Checks
Shawn Hessinger   7/12/2011 9:21:48 AM
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Maryam,

One of the places I really see this revolutionizing things is in small business. It's true that large companies have had access to such tools and numbers for years, but as BI and analytics filter into the hands of smaller and smaller firms and entrepreneurs, I wonder if we may see a day when predictive numbers may be available on potential customers, clients, partners, vendors, suppliers etc. My experience with entrepreneurs is that many already have or have developed excellent instincts about these issues, but more information could certainly help avert some of those horror stories we've all either experienced or heard of. 

Maryam@Impact
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Credit Checks
Maryam@Impact   7/11/2011 1:34:01 AM
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This is awesome I would use it in my business and many of peers would as well. We all use our best judgement with clients but am sure everyone has had their story to tell. This would be D&B  score option for small biz with limited budgets

Shawn Hessinger
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Re: Always better...never enough
Shawn Hessinger   7/9/2011 5:46:18 PM
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Good point, David. I guess more isn't always better after all.

davidmanheim
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Prospector
Re: Always better...never enough
davidmanheim   7/8/2011 2:57:48 PM
"More information is always better"

If the information helps make better decisions, it is better. But as Kahneman and Tversky explained in their Noble [memorial] Prize winning research in economics, more data makes people worse at estimating the level of uncertainty they have around a conclusion - exactly the opposite of what is needed in this case.

Shawn Hessinger
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Re: Getting Analytical About Credit Checks
Shawn Hessinger   7/8/2011 1:28:55 PM
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Hi Analytical,

Agreed in the case of lenders, at least. I suspect the tool is in part to inspire confidence in the lending institutions and in part to either identify those accounts that represent risks outside acceptable overall parameters or to set those overall risk parameters in the first place.

Shawn Hessinger
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Re: Always better...never enough
Shawn Hessinger   7/8/2011 1:17:30 PM
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All good points, David, and definitely food for thought. Thanks for the detailed comments. I'm certain that no system will ever effectively eliminate risk and to be honest am not certain to what degree levels of uncertainly can even be whittled down. Then again, as in everything, it would seem more information is always better.

davidmanheim
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Prospector
Re: Always better...never enough
davidmanheim   7/8/2011 9:13:33 AM
Until and unless uncertainty is factored into the models, there is no way it can lead to better judgement.

What is the confidence in each input? How likely is it that the metric is wrong? What macro-economic factor can cause the analysis to fail? What is the actual risk?

With credit checks, I would say that the first question is how predictive they actually are. If 90% of people who defaulted in the last year default again this year, that is short term-predictive. If 10% of people who defaulted last year default his year, and 9% of people who did not default last year default this year, it's almost useless. Is the credit score useful for predicting short term or long term default rates? Are there other items that work better? Is the stated income compared to the average for the profession a more useful metric than industry type? Is industry type (cyclical versus growing) predictive? Maybe it is more predictive if the person is making less than average for the profession, adjusted for age - and then credit score is useless.

Then, is the score more predictive in times when the economy is bad, or good? By how much? Are we really just fiddling around the margins, becuase the real risk is economic? At this point, we need to look at our overall risk metrics - if the underlying risk is economic, should we hedge it elsewhere? Or do we not make loans that are sensitive to that risk?

 

These are the types of questions needed - not simply finding the most predictive single model for "lending" generally.

Louis Watson
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Re: Getting Analytical About Credit Checks
Louis Watson   7/8/2011 4:20:37 AM

@ Shawn    I agree with SaneIT and Terry on this topic, the risk associated with a potential customer(s) is of little importance - if a company's internal models support the conclusion money can be made, and it has been shown that lenders are willing to accept their models more than the reality of risk.

These models as I understand them allow for a certain degree of "potential loss" and then it is just is a question of how much profit the lender ( in this case ) is willing to accept.

In most cases, the model is based on 100% markup and unless the market collapses as it did two years ago, a realized gain (profit) from these seemingly risky transactions is almost certain.  


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