Shawn Hessinger

Text Mining Is on the Rise

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aaphil
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Re: Text Mine Your Friends on Facebook
aaphil   12/12/2011 11:04:52 PM
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Yea. Sounds like Google Analytics... but for your friends. Maybe next, they'll provide the ability to create goals on types of friends, ages, etc.

SethBreedlove
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Re: Text Mine Your Friends on Facebook
SethBreedlove   12/12/2011 10:43:32 PM
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It was very interesting because I could see  how many female friends I had vs. male friends, age groups, where I knew them from etc.  If I wanted I could seperate the groups and see trends on careers etc.  It's not totally accurate, but it was interesting. 

aaphil
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Re: Text Mine Your Friends on Facebook
aaphil   12/12/2011 10:29:18 PM
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Man, I'd love to get a tutorial on the algorithms behind that app (if it works as well as it's supposed to). And I'm not much of a algo kinda guy...

SethBreedlove
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Text Mine Your Friends on Facebook
SethBreedlove   12/2/2011 11:02:08 PM
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Now you don't have to be a corporation to text mine.  You can now text mine your friends on Facebook using the 'Wisdom' application. 

Wisdom is described as an application that enhances Facebook by helping users make sense of the amount of data available through their social networks. At the MicroStrategy World 2011 user conference in Monte Carlo, FacebookCIO Tim Campos made a presentation discussing the impact of social media and how social is transforming industries today.[2][3]  Source: http://en.wikipedia.org/wiki/Wisdom_(application)

Now, I can even text mine myself and learn what I'm all about. 

 

aaphil
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Re: Text mining
aaphil   11/19/2011 11:51:59 AM
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Text analytics cannot be used for information retrieval in all cases, as available data is not typically organized. I hope text mining will develop soon enough to analyse unstructured datasets.

Shawn Hessinger
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Re: Text mining
Shawn Hessinger   11/17/2011 5:13:51 PM
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Maryam,

Online video marketers are already savvy about use of document names, tags and captions as tools to help visitors find relevant video content via search. However, at least on the Web, there is no control over how such content is added, hence unstructured data. Others viewing the content can then add to that classification either by sharing it with their own tags and captions or by adding comments etc. which add to the context of the video. The degree to which text analytics is able to adequately read and correctly interpret this context will be the first serious step toward mining unstructured video data and, in a crude way, it is already taking place.

impactnow
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Text mining
impactnow   11/17/2011 10:32:45 AM
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Shawn hopefully as inroads are made in analyzing text it will carry over to other unstructured data in the future. Though I think video will ultimately be the hardest to put a tool around.

Shawn Hessinger
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Re: Text this or text that
Shawn Hessinger   11/15/2011 3:42:54 PM
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Interesting infographic, Sergei, and a great example of how text analytics can be used to look at trends with added interpretation. I think many users understand the limits of text analytics but the possibilities, as you point out, should not be overlooked. For example, even if I use a tool to discover the number of mentions of my brand, product or trend, surely any tool that can help me understand the conversation going on around me about that topic is useful? Is it a perfect tool doing all the analysis for me and drawing all necessary insight? Certainly not. But it still may help me understand and distinguish the conversations I should be paying attention to.


webmetricsguru
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Re: Text this or text that
webmetricsguru   11/15/2011 12:23:31 PM
So does that imply we should be spending a lot longer on this stuff than we often are?  

I find the main reason why people don't spend time is they think (and have been sold text analytics on the basis) of getting a "quick answer" or "cheaper alternative to market research" than if they had to set up and pay for focus groups, themselves.

Could it be, and I have suggested as much, the marketing speak of the vendors, who are trying to sell their products and services, play into the immediate needs of businesses that are clueless, in order to support unrealistic expectations?

Like you, I also noted that tredtional market research has it's own bias, and in a way, can be almost as "plastic" as social data.  A recent conversation with a former worker for http://www.synovate.com/ gave me quite a view of the insides of such research - and from my point of view, has as much bias as anything in Social Media - it's all how you ask your questions.

In fact, depending on how questions are asked, you'll get a different answer - true of social media, true of market research.

So, maybe we do need to slow down, figure this all out, first, then figure out what it realistically costs to do the work and realistically, what it should be priced at, and then look for people mature enough to deliver it to.

At least, that's my current thinking today.

dataguy
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Re: Text this or text that
dataguy   11/15/2011 12:08:24 PM
@webmetricsguru: I hear you. In fact, in data analytics against structured data (my current focus), the same misbehavior is frequent but hidden in other places. By ignoring the implied bias in projecting from sample to full population, or by choosing a fast-but-wrong algorithm that destroys the intent of a statistical model, or by constraining the question to the point where it becomes a self-fulfilling prophecy, there are many ways to run an analytics project and get what you wanted if you don't publish your methods for peer review.  Speed of business often hides sloppiness in scientific methods.

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