Shawn Hessinger

The Year of Living – & Measuring – Socially

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Broadway0474
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Re: Foundation Setting and Social Media Analytics
Broadway0474   1/14/2012 2:23:32 PM
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Louis, good points. Also necessary besides procedures are standards and accreditations ... to scare away all the social media analysis "expert" charlatans out there.

scucci
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Re: Good Year
scucci   1/14/2012 9:22:33 AM
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So many people complaining about something means that they were all using it. I'm interested to see what happens this year.

louisw900
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Foundation Setting and Social Media Analytics
louisw900   1/4/2012 5:19:10 AM
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I agree that social media analytics is in it's infancy stage and I think the study will present a huge challenge and opportunity for those going forward. 

Disciplines and niches must be carved out and techniques further refined,but the good news is that many are well under way working towards that.

I think ultimately the major players in the social media world will continue to drive innovation and tool creation mainly due to their economies of scale  however, we should expect to see some upstart competition as well.

The laying of a concrete foundation is what I think the immediate focus and future of social media analytics is at the moment.


Michelle
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Re: The problem of measurement
Michelle   1/3/2012 3:25:05 PM
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Thanks for that. If I bothered to know more about Facebook partnerships I might have seen that back in 2010.

SethBreedlove
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Re: The problem of measurement
SethBreedlove   1/2/2012 7:22:30 PM
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@ tinym.  If a partnership between Amazon and Google , that would truly be a terrifying power. Google already has Amazon results based on websearches. Additionally, with Google toolbars, iGoogle and other features Google already attemps to personalize searches. 

Michelle
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Re: The problem of measurement
Michelle   1/2/2012 7:09:21 PM
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Thanks, that's not scary at all...

SethBreedlove
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Re: The problem of measurement
SethBreedlove   1/2/2012 5:14:23 PM
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@ tinym:  Thank you for sharing the link. 

I would think that a company such as Amazon.com would have some greater insight regarding the linkage of sentiment analysis to actual purchases than most companies. 

Does anyone know how Amazon approaches this topic?  If Facebook and Amazon were to team up, they would be a scary  force to be reckoned with.

Ahh, I am already corrected. It appears they have since 2010.

Amazon connects to Facebook – A new era begins!


Source: http://jesperastrom.com/facebook/amazon-connects-to-facebook-a-new-era-begins/

Michelle
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Re: The problem of measurement
Michelle   12/31/2011 11:10:13 PM
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Most certainly, the dashboard is free and bare bones.

Joe Stanganelli
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Re: Living and Measuring Socially
Joe Stanganelli   12/31/2011 8:51:55 PM
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Re: "the true eureka moment will be when sentiment can be measured effectively and accurately and then related to actual behavior and buying patterns."

It already can to some degree (e.g., box office receipts, elections, etc.), as I discussed here a some months ago.

Joe Stanganelli
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Re: Good Year
Joe Stanganelli   12/31/2011 8:50:08 PM
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Hi, scucci.

Interesting that you include Klout in that list.  For all of the criticism that Klout gets, the huge amount of complaining and whining and boo-hooing that occurs when Klout changed its algorithm earlier this year may indicate that Klout is on to something (as I discussed about a couple of months ago, it rather reminded me of the way gray-hat SEO chumps whine and cry whenever Google updates PageRank).

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