Shawn Hessinger

Face Detection & Recognition Provide New Analytics Frontier

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Shawn Hessinger
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Re: So Many Ways To Use
Shawn Hessinger   4/11/2012 12:14:18 PM
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Hi ckelly1,

I recall hearing about this particular 60 minutes story but didn't actually see it. In my case, I can often remember a face from years ago when I meet or see a person again, but it often takes some time to remember the context of where or in what circumstance I've seen them before. With human beings, it also seems that some people are more recognizable than others, but this can sometimes involve other factors like a memorable conversation you had with the person the last time you saw them or a unique characteristic, like red hair or a distinct type of clothing the person often wears.

Daniel
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Re: Something for retailers
Daniel   4/11/2012 11:14:33 AM
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'I think this method should work fine for all products as people having similar facial features may have similar buying habits.

Waqas, am not sure about it. But i know the purchasing tendency may differ from person to person, i don't feels about such corelations

WaqasAltaf
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Re: Something for retailers
WaqasAltaf   4/11/2012 9:56:28 AM
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@ Daniel

I think this method should work fine for all products as people having similar facial features may have similar buying habits. Facial characteristics may be linked to identify ones' cultural background, his/her mood and other features and this can be further linked to ones' expected purchases for all kinds of products, whether cosmetics, electronics, food items. A happy customer may be expected to buy ice creams while a customer in a bad mood might be expected to buy medicine :)

Isnt it Daniel ?

ckelly1
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Re: So Many Ways To Use
ckelly1   4/11/2012 6:08:35 AM
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Fascinating Stuff and really complex.  Turns out that some people are face recognition blind.  60 minutes did a story on it.  Face Recognition is a function of the brain that companies like face.com must have studied. Other people have extreme face recognition. they can remember the check-out lady from 10 years ago.

 

http://www.cbsnews.com/8301-18560_162-57399118/face-blindness-when-everyone-is-a-stranger/

Daniel
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Re: Something for retailers
Daniel   4/11/2012 6:08:17 AM
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"I think marketing people will find it really beneficial as they might find a common pattern among customers' faces that buy particular products"

Waqas, I think it may be true for selling cosmetic products but this method may not be feasible for other products.

Daniel
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Face detection method for employees
Daniel   4/11/2012 6:06:45 AM
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"Face analytics can help identify your age, screen out inappropriate content in social networks, identify friends' Facebook photos, and even let employees check in and out without a time clock"

Shawn, that's the one reason most of the peoples replacing their snap by different avatars. This can help them to easily hide their identity. I don't know whether any company is following face reorganization method for employees. In my company we are following biometric standards.

Shawn Hessinger
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Re: Something for retailers
Shawn Hessinger   4/10/2012 11:36:35 PM
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Hi WaqasAltaf,

Well, that's certainly an interesting theory and probably no stranger than the notion that successful relationships result by matching people with similar appearances. It's one of many, many factors that I'm sure could be tracked and studied using these or similar tools.

Shawn Hessinger
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Re: The Real Sci-Fi
Shawn Hessinger   4/10/2012 11:09:35 PM
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Jenn,

While the Face.com TOS is pretty strict on privacy issues, especially where face detection software is concerned, I've mentioned before in this stream the technology being used here is not all that unknown in the marketplace and certainly others have been working along similar lines. So, yes, I'd say, the concern that  some companies might use (or misuse?) this technology in a way that might adversely affect privacy is at least as valid as the concern about how large social networks and search engines may be managing the user data they collect.

Shawn Hessinger
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Re: So Many Ways To Use
Shawn Hessinger   4/10/2012 10:59:03 PM
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Bulk,

Ah, yes, I see. Actually this software is not all that different from other similar developments in the field. Take face recognition software, for example. Similar software is available as part of other packages, probably with different Terms of Use, so Face.com is hardly the only service of its kind. I would imagine similar applications could be developed independent of the Face.com API and the limits placed on developers by the current TOS for just about any purpose imaginable.

SethBreedlove
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Data Doctor
Re: So Many Ways To Use
SethBreedlove   4/10/2012 7:29:08 PM
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There is such a world of information that can be gathered by facial recognition. 

A note of interest, another way to identify people are by their ears.  Ears are just as unique as fingerprings.  "Through a new shape-finding algorithm called "image ray transform," which boasts 99.6 percent accuracy, according to a study presented at the IEEE Fourth International Conference on Biometrics Sept. 29, the outer ear may prove to be one of the most accurate and least intrusive ways to identify people." 

Source: http://abcnews.go.com/Technology/ears-make-unique-ids-fingerprints/story?id=12154847#.T4TCZVHy8UI

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