Seth Grimes

Search, Sentiment, Signals & Sensemaking

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Noreen Seebacher
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Re: Sensemaking and Tracking
Noreen Seebacher   10/22/2012 8:12:23 AM
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Yes agreed - those personalized search results just reinforce existing perceptions.

SethBreedlove
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Data Doctor
Re: Sensemaking and Tracking
SethBreedlove   10/21/2012 9:40:46 PM
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I think it is true, much like social communities, having my friends likes show up on my Bing searches does create a kind of bubble where I may not be exposed to diverse information.   I don't want my search results personalized, I want facts. 

Seth Grimes
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Re: Sensemaking and Tracking
Seth Grimes   10/20/2012 11:25:13 AM
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Hello all. Thanks for the comments.

Much of the tracking that's out there is all about ad targeting, but given that much of the rest is Google search tracking, including of people like me who stay logged in to Google services such as Gmail and G+ all day long, definitely search history could be used to deliver results that make more sense. Personally, however, I prefer to see the same search results as everyone else, without personalization, so sensemaking of this form isn't necessarily a plus.

MDMconsult
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Analytics-assisted sensemaking
MDMconsult   10/19/2012 7:04:28 PM
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This is interesting and makes sense when applying to developing smarter cities as just one example in constructing about how the world was, is, or might be through data. Using analytics-assisted sensemaking to identify problems is a young field. The data analyst can use this to test, learn, think more critically as well creatively.

TonyUK
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Re: Making sense of sensemaking
TonyUK   10/19/2012 3:51:12 PM
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Thanks Beth - yes would love to talk further! (either here or offline). Not sure what being an e-chat guest means, but happy to be enlightened (BTW I am from UK so the U in my username is significant :)

BethSchultz
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Re: Making sense of sensemaking
BethSchultz   10/19/2012 3:25:56 PM
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@TonyK -- the book sounds fascinating. We should talk! (Perhaps you'd like to be an e-chat guest here, as well? -- since you did take that risk of blatant plug). 

Cordell
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Re: Filter Bubbles
Cordell   10/19/2012 12:26:18 PM
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This is an interesting phenomenon around predictive analytics. We usually seek to push information that's most closely aligned to our target but that's not always what they want.  Maybe we're asking the wrong question?  Not, "what do you look like" but "what are you likely to really want to see"?  It's a very different question and porbably much more difficult to answer (outside of psychic ability which someone could make a mint on if they could encode and patent!)

Cordell
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Re: Making sense of sensemaking
Cordell   10/19/2012 12:22:06 PM
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I like this idea of "sensemaking".  How many hours have I spent searching for something and only end up screaming at my PC "Don't you know what I'm looking for by now?"  It'd be nice to say "This is what I want to know" but search doesn't really work that way.

TonyUK
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Re: Making sense of sensemaking
TonyUK   10/19/2012 8:55:41 AM
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Great stuff as always, Seth. At the risk of a blatant plug, if you're interested in sensemaking you might want to take a look at Tyler Tate's and my upcoming book Designing the Search Experience:

http://mkp.com/author-blogs/ux-and-hci-authors/designing-the-search-experience

It considers search from the broader perspective of information interaction, i.e. information seeking is just one part of a broader spectrum of information behaviours in which analysis and sensemaking play vital roles. I've long argued that the search community's focus on 'findability' was arbitrarily narrow (e.g. http://isquared.wordpress.com/2011/10/11/findability-is-just-so-last-year/), so it's good to see some of the wider concerns being raised here.



BethSchultz
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Making sense of sensemaking
BethSchultz   10/18/2012 7:01:21 PM
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Seth, I'm finding this idea of sensemaking a fascinating one. Would you anticipate Google and other search providers to evolve into "sensemaker" companies or do you suppose this would be the purview of an innovative startup?

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