Joe Stanganelli

Campaign Digital Marketing, Is Less Is More or Is More More?

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impactnow
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Re: The fix is so easy, it's ridiculous that the problem exists at all
impactnow   3/28/2016 10:24:16 PM
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Ariella the sad thing is there is still resistance to hiring research people and email experts. That is the reason we still tend to see so many missteps for corporations and candidates . Someday they will realize the error of their ways and the impacts to the marketplace .

Ariella
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Re: The fix is so easy, it's ridiculous that the problem exists at all
Ariella   3/23/2016 11:50:00 PM
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@Maryam well,  that's my reaction. But you'd think they'd do some market research before just dumping that much money into something that would appear to be obviously ineffective.

impactnow
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Re: The fix is so easy, it's ridiculous that the problem exists at all
impactnow   3/23/2016 11:32:46 PM
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Ariella it is still shocking that campaigns are using these types of tactics today.Their spend is alienating more voters than converting them.

Ariella
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Re: The fix is so easy, it's ridiculous that the problem exists at all
Ariella   3/23/2016 5:11:26 PM
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@Terry such a waste of money, don't you think? It could be put to so many better uses. 

T Sweeney
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Re: The fix is so easy, it's ridiculous that the problem exists at all
T Sweeney   3/23/2016 2:41:21 PM
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Wow, Ariella... why am I not surprised at some of these acts of tele-desperation? After Obama's alleged digital campaign revolution in '08, I'm now getting the sense that politicos will try anything to see if it sticks with voters. Before the campaign was abandoned, Jeb Bush's campaign manager blew through $100 million to try to persuade and influence voters to his messaging and persona. And look how that turned out.

Ariella
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Re: The fix is so easy, it's ridiculous that the problem exists at all
Ariella   3/23/2016 9:43:21 AM
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@Maryam I agree. What's even worse, though, is the failure to respect the unsubscribe requests I put in. I've done if for some organizations 3 times, and I'm still getting their emails several times a week! As annoying as that is, though, nothing is as bad as robocalls. If any politician thinks I'll vote for him because his wife recorded a message on a robocall, he's an utter fool. 

kq4ym
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Re: The fix is so easy, it's ridiculous that the problem exists at all
kq4ym   3/23/2016 9:30:34 AM
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Yes, that a good observation about courtesy. It may be we don't know the goal of each campaign's email efforts. It may be getting money, it may be just to be "friendly" and keep the brand in the mind's eye. It's hard to say which is most successful not knowing just what the eventual goal is for the candidate's team.

impactnow
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Re: The fix is so easy, it's ridiculous that the problem exists at all
impactnow   3/21/2016 4:53:26 PM
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Terry it is sad when we see companies just using their email for spam.Engagement is harder to build than annoyance but it will pay greater dividends long term.

T Sweeney
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Re: The fix is so easy, it's ridiculous that the problem exists at all
T Sweeney   3/19/2016 12:23:26 PM
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An epidemic problem with most email lists is list fatigue. Companies beat the life out of these expensively acquired emails all too often, and turn themselves into spammers. But I guess like spammers, they only need 0.05% to reply for the effort to pay off.

Zimana
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Re: The fix is so easy, it's ridiculous that the problem exists at all
Zimana   3/18/2016 11:39:43 AM
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You raise a key aspect about email that is missing - mapped actions.  It's easier when it's a small group of people, 2-4, but it can splinter into too many discussions. It's why project manager tools become more necessary to achieve a shared understanding from a communication platform.

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