REGISTER   |   LOGIN   |   HELP
Home  |  Blogs  |  Message Boards  |  Webinars  |  Resources |  By Channel
Pierre DeBois

SMBs Need to Study, Not Mimic, Successful Digital Strategies

View Comments: Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
kicheko
User Rank
Blogger
Re: Reply to Shawn
kicheko   12/27/2011 5:11:58 AM
NO RATINGS
Broadway - The biggest challenge for SMBs and any experimentation they may want to do is indeed the funds. They can't quite afford that extra employee, and those that are there need to be used as much as possible on the profit generating projects. Experimentation is therefore mostly a sacrifice of limited resources, born out of looking far in the future.

kicheko
User Rank
Blogger
Re: Reply to Shawn
kicheko   12/27/2011 5:05:35 AM
NO RATINGS
One of the easy things about small businesses is that they are less bureaucratic. Decisions can be made simply and this allows for more experiments, as well as stopping at any point, of those experiments that prove not to be bearing fruit.

Broadway
User Rank
Blogger
Re: Reply to Shawn
Broadway   12/18/2011 3:40:03 PM
NO RATINGS
Pierre, for such offline experimentation, then the SMB will need a willing and able employee or two, who won't mind the extra work on top of their probably already overfilled plate.

Pierre DeBois
User Rank
Blogger
Re: Reply to Shawn
Pierre DeBois   12/18/2011 3:17:46 PM
NO RATINGS
Broadway,

aaphil notes the point that experimentation is possible, but only on a limited basis. You are right that SMBs can have a limited capacity, but if the experiement is done offline from business operations and in a small scale, some testing is possible.  A mild test of a website redesign can be done outside of a live website - with an editor and browser preview a site can be refined before being unleashed online. 

The same can be extended to an app. Digital experimentation can be done with a small lean investment of resource and time.  The key is lean.

 

Shawn Hessinger
User Rank
Blogger
Re: Reply to Shawn
Shawn Hessinger   11/21/2011 10:39:32 AM
NO RATINGS
Going back full circle in our discussion, this is where some kind of analytics will come in handy. Obviously, the technology used will depend on budget, but being able to track results (what works and what doesn't) can be very valuable in the beginning of a venture. See our post on Steve Chou's experience with using Web analytics to create online store for more on this. 

aaphil
User Rank
Blogger
Re: Reply to Shawn
aaphil   11/21/2011 1:08:49 AM
NO RATINGS
Broadway,

Yes there's that but I meant a more birds-eye view of the process from beginning to end. It's good to have reference points to where failure or unproductive actions can be avoided. If you have the steps down somewhere, this process is alot easier. This is why I try to write down (type) somewhere everything I do.

Broadway
User Rank
Blogger
Re: Reply to Shawn
Broadway   11/20/2011 8:55:27 PM
NO RATINGS
@aaphil, when you say sometimes a lot can be lost in the process if "tracking" is not done, what sort of tracking are you talking about? Simply tracking of customer feedback?

 

aaphil
User Rank
Blogger
Re: Reply to Shawn
aaphil   11/20/2011 4:10:55 PM
NO RATINGS
Broadway,

I have learned alot of things by trial & error. That process works most of the time but sometimes alot is lost in the process if there is no real tracking. So in the Lean Startup, he outlines the 3 step process to minimize time to market. I tried it & it takes alot of the fluff out of the process. I realized a few time that some of the 'steps' I thought were necessary are insignificant. It's just a matter of using the feedback from consumers to make your offering more valuable.

Broadway
User Rank
Blogger
Re: Reply to Shawn
Broadway   11/5/2011 12:50:52 PM
NO RATINGS
Aaphil, care to share your story, or two?

aaphil
User Rank
Blogger
Re: Reply to Shawn
aaphil   10/29/2011 5:10:59 PM
NO RATINGS
Pierre,

You are absolutely right. It sounds like the excellent process outlined in The Lean Startup. I've tried it, and it works. Good to also have the data to back you up.

Page 1 / 3   >   >>
More Blogs from Pierre DeBois
With enhanced campaigns, digital marketers can get more granular in how they analyze search strategy success.
The need to optimize page loads, especially on mobile devices, is spurring the use of open-source scalable databases.
Platform vendor Bottlenose offers a slick tool for marketers and other social media listeners.
Microsoft's decision to preset the Do Not Track option in its next browser is creating for a bumpier ride than expected.
And it helps Yahoo in three ways, too.
AllAnalytics Video Blogs
Healthcare Data Needs a ...
Tackling healthcare data management challenges ...

2:39

0 comments
In the Talent Sweet Spot
Gen Y shapes the new analytics workforce.

3:25

0 comments
A2 on the Road
What we found at last month's SAS Global Forum 2014.

2:28

0 comments
T-Mobile Hears Data's Call
Internal customer data provides an analytics ...

2:50

0 comments
A Is for Analytics in Academia
Professors and students agree that access to ...

4:11

0 comments
Advocating for Analytics ...
Analytics and business experts explore what it ...

5:51

0 comments
Analytic Myths: True or False?
Analytics experts give us their perspective on four ...

4:29

0 comments
We'll Be Your Eyes & Ears
We'll be on the scene at SAS Global Forum events in ...

2:15

0 comments
7 Tips for Deploying ...
We chat with Analise Polsky, a data visualization ...

33:15

0 comments
Top Big Data Platforms
All Analytics editors Beth Schultz and Michael ...

31:53

3 comments
Attention on Retail Shoppers
The retail store of the future will track customers ...

02:14

16 comments
Demand-Driven Forecasting
Charles Chase, chief industry consultant for the ...

02:22

1 comment
Intelligent Labels & LE ...
Andrew Dark, CEO of Displaydata, explains the ...

03:21

0 comments
Big-Data & In-Store Analytics
SAS Institute's Lori Schafer shares insights on ...

02:31

5 comments
Privacy Protection in 7 Steps
Gaurav Pant, SVP of Research and Principal Analyst ...

03:05

1 comment
Quick Poll
Cartoon
Most recent post: Its all in the fine print!
CARTOON ARCHIVE
AllAnalytics House Ad
Digital Audio
Latest Archived Broadcast
Thought-leader Tom Davenport explains why you and your company need to recognize big data's importance.
April 29th 2pm EDT Tuesday
Readerboards
Have a question or topic but don't want to write a blog? Post it on our readerboards and get feedback from the community!
MORE READERBOARDS
Live Video
On-demand Video with Chat
As retailers evolve toward an omnichannel environment, much of their success will depend on how effectively they use big-data and analytics.
Upcoming Events
for the Business and IT Communities
Executive forums with additional hands-on learning opportunities offered around the world
Each ideal for practitioners, Business leaders & senior executives
SAS Health Analytics Virtual Conference
The Health care is rapidly transforming. And there has never been a greater need for analytics. We're tackling tough challenges like data transparency, care delivery, consumer engagement, and financial and clinical risk. And there are still numerous opportunities to use health data that we haven't even tapped into.
May 14, 2014
2014 VA Interactive Roadshow -- Houston
The 2014 VA Interactive Roadshow will feature SASŪ Data Management and SASŪ Visual Analytics experts covering topics like prepping data for VA and VA integration with SASŪ Office Analytics. This year's events will keep presentations at a minimum and focus on giving attendees hands-on exposure to the latest version of VA.
May 15, 2014
Houston, Texas
2014 VA Interactive Roadshow -- New York
The 2014 VA Interactive Roadshow will feature SASŪ Data Management and SASŪ Visual Analytics experts covering topics like prepping data for VA and VA integration with SASŪ Office Analytics. This year's events will keep presentations at a minimum and focus on giving attendees hands-on exposure to the latest version of VA.
June 19, 2014
New York, New York
2014 VA Interactive Roadshow -- Rockville, MD
The 2014 VA Interactive Roadshow will feature SASŪ Data Management and SASŪ Visual Analytics experts covering topics like prepping data for VA and VA integration with SASŪ Office Analytics. This year's events will keep presentations at a minimum and focus on giving attendees hands-on exposure to the latest version of VA.
July 17, 2014
Rockville, Maryland
2014 VA Interactive Roadshow -- Detroit
The 2014 VA Interactive Roadshow will feature SASŪ Data Management and SASŪ Visual Analytics experts covering topics like prepping data for VA and VA integration with SASŪ Office Analytics. This year's events will keep presentations at a minimum and focus on giving attendees hands-on exposure to the latest version of VA.
Aug. 7, 2014
Detroit, Michigan
2014 VA Interactive Roadshow -- Chicago
The 2014 VA Interactive Roadshow will feature SASŪ Data Management and SASŪ Visual Analytics experts covering topics like prepping data for VA and VA integration with SASŪ Office Analytics. This year's events will keep presentations at a minimum and focus on giving attendees hands-on exposure to the latest version of VA.
Sept. 16, 2014
Chicago, Illinois
2014 VA Interactive Roadshow -- Cary, NC
The 2014 VA Interactive Roadshow will feature SASŪ Data Management and SASŪ Visual Analytics experts covering topics like prepping data for VA and VA integration with SASŪ Office Analytics. This year's events will keep presentations at a minimum and focus on giving attendees hands-on exposure to the latest version of VA.
Oct. 10, 2014
Cary, North Carolina
2014 VA Interactive Roadshow -- Boston
The 2014 VA Interactive Roadshow will feature SASŪ Data Management and SASŪ Visual Analytics experts covering topics like prepping data for VA and VA integration with SASŪ Office Analytics. This year's events will keep presentations at a minimum and focus on giving attendees hands-on exposure to the latest version of VA.
Nov. 4, 2014
Boston, Massachusetts
2014 VA Interactive Roadshow -- Atlanta
The 2014 VA Interactive Roadshow will feature SASŪ Data Management and SASŪ Visual Analytics experts covering topics like prepping data for VA and VA integration with SASŪ Office Analytics. This year's events will keep presentations at a minimum and focus on giving attendees hands-on exposure to the latest version of VA.
Dec. 11, 2014
Atlanta, Georgia
Analytics 2014
The The Analytics 2014 Conference is a two-day educational event for anyone who is serious about analytics. This annual event brings together hundreds of professionals, industry experts, and leading researchers in the field of analytics. Register before April 30 for the early-bird discount.
June 4 & 5, 2014
Frankfurt, Germany
AllAnalytics on Twitter
AllAnalytics Twitter Feed
AllAnalytics Videos
Intro to Visual Analytics
Find a way to visualize your data and watch it come ...

1:58

0 comments
Visual Analytics, Instant ...
Analytics results delivered in visual form are ...

2:06

2 comments
Big Data, Fast Infrastructure
Big data calls for a high-performance analytics ...

3:35

6 comments
Red Hot Analytics
Jayson Tipp, Redbox VP of Analytics and CRM, ...

3:51

5 comments
Hotelier Checks Out Analytics
InterContinental Hotels Group has woven analytics ...

06:55

11 comments
Like Us on Facebook
Point/CounterpointBlog
LEADERS FROM THE BUSINESS AND IT COMMUNITIES DUEL OVER CRITICAL TECHNOLOGY ISSUES

The Current Discussion

Visual Analytics: Who Carries the Onus?
The Issue: Data visualization is an up-and-coming technology for businesses that want to deliver analytical results in a visual way, enabling analysts the ability to spot patterns more easily and business users to absorb the insight at a glance and better understand what questions to ask of the data. But does it make more sense to train everybody to handle the visualization mandate or bring on visualization expertise? Our experts are divided on the question.
The Speakers: Hyoun Park, Principal Analyst, Nucleus Research; Jonathan Schwabish, US Economist & Data Visualizer
MORE POINT/COUNTERPOINT BLOGS
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS


Beth Schultz
Healthcare Data Needs a Booster

4|23|14   |   2:39   |   (0) comments


W. Ed Hammond, Director of the Duke Center for Health Informatics, spoke from the recent 2014 SAS Global Forum Executive Conference about the data management challenges involved in healthcare today.
Beth Schultz
In the Talent Sweet Spot

4|23|14   |   3:25   |   (0) comments


Jason Dorsey, chief strategy officer for the Center for Generational Kinetics and keynote speaker at last month's SAS Global Forum 2014, describes how Gen Y professionals are enhancing the makeup of multigenerational analytics organizations.
Beth Schultz
A2 on the Road

4|22|14   |   2:28   |   (0) comments


From analytics talent development to the power of visual analytics, All Analytics found a variety of common themes circulating throughout the exhibition floor and session discussions at the 2014 SAS Global Forum and SAS Global Forum Executive Conference events held last month in Washington, DC.
Beth Schultz
T-Mobile Hears Data's Call

4|22|14   |   2:50   |   (0) comments


Talking with All Analytics live from the 2014 SAS Global Forum Executive Conference, Eric Helmer, senior manager of campaign design and execution for T-Mobile, discussed the importance of customer data -- starting internally -- in devising the mobile operator's marketing plans.
Beth Schultz
A Is for Analytics in Academia

4|21|14   |   4:11   |   (0) comments


Interviewed live at SAS Global Forum 2014, professors and students agree that access to enterprise analytics software in academic programs better prepares graduates for their careers.
Beth Schultz
Advocating for Analytics Culture

4|21|14   |   5:51   |   (0) comments


Speaking at the recent SAS Global Forum Executive Conference, analytics executives, business experts, and SAS insiders explore what it means to build an analytics culture.
Beth Schultz
Analytic Myths: True or False?

4|21|14   |   4:29   |   (0) comments


At the recent 2014 SAS Global Forum Executive Conference, five analytics experts give us their perspective on whether four common myths about IT and analytics are true or false.
Beth Schultz
We'll Be Your Eyes & Ears

3|20|14   |   2:15   |   (0) comments


We'll be on the scene at SAS Global Forum events in Washington, D.C., March 23 to March 25, glad to share what we learn with our community members.
Beth Schultz
7 Tips for Deploying Visualization

3|7|14   |   33:15   |   (0) comments


We chat with Analise Polsky, a data visualization thought leader on the SAS Best Practices team, about what you need to know before you deploy data visualization.
Michael Steinhart
Choosing a Big-Data Analytics Platform

2|19|14   |   31:53   |   (3) comments


The big-data analytics market can be a confusing place. Among the vendors vying for your dollars are traditional database management providers, Hadoop startup services, and IT giants. In this video, All Analytics editors Beth Schultz and Michael Steinhart sit down in a Google+ Hangout on Air with Doug Henschen, executive editor of InformationWeek. Henschen discusses use cases for big-data analytics, purchase considerations, and his recent roundup of the top 16 big-data analytics platforms.

Related posts:

— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Michael Steinhart
Keeping a Close Eye on Shoppers

2|13|14   |   02:14   |   (16) comments


At the National Retail Federation BIG Show last month, All Analytics executive editor Michael Steinhart noted a host of solutions for tracking and analyzing customer activity in retail stores. From Bluetooth beacons to RFID tags to NFC connections to video analytics, retailers must find the right combination of tools to help optimize the shopper experience, streamline operations, and boost revenues.

Related posts:

— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Michael Steinhart
Real-Time Demand Drives Forecasting

2|11|14   |   02:22   |   (1) comment


The days when historical shipment trends and gut feelings were enough to forecast retail demand accurately are long over. SAS chief industry consultant Charles Chase outlines the benefits of pulling real-time sales information from point-of-sale and product scanner systems, then flowing that data into dynamic forecasting tools from SAS.

— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Michael Steinhart
Next-Gen Retail: Electronic Labels & Bluetooth Beacons

2|7|14   |   03:21   |   (0) comments


Electronic shelf-edge labels (ESLs) equipped with low-energy Bluetooth beacons enable retailers to deliver real-time customer interaction and execute dynamic pricing strategies. Andrew Dark, CEO of Displaydata, outlines the ESL architecture and explains how it integrates with backend management and analytics systems.

Related post:

— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Michael Steinhart
Retail Trends: Big Data Optimizes Sales & Operations

2|4|14   |   02:31   |   (5) comments


Retailers like Family Dollar and suppliers like Procter & Gamble are using big-data analytics to maximize efficiency and revenue across the entire supply chain. Lori Schafer, Executive Advisor for the SAS Institute Retail Practice, moderated a panel with executives from these companies at the National Retail Federation BIG Show in New York last month. Here, she shares insights on retail supply chain optimization and in-store customer tracking for targeted sales.
Michael Steinhart
7 Steps to Protecting Customer Privacy

1|31|14   |   03:05   |   (1) comment


EKN Research's "The Rising Importance of Customer Data Privacy in a SoLoMo Retailing Environment" report details the top challenges and opportunities that retailers face when embracing big data analytics. EKN SVP of Research and Principal Analyst Gaurav Pant explains the importance of data management and lays out seven steps that retailers can take to ensure customer privacy while reaping the benefits of big data.
Videos
Intro to Visual Analytics

6|5|13   |   1:58   |   (0) comments


With today's advanced visual analytics tools, you can stream data into memory for real-time processing, provide users the ability to explore and manipulate the data, and bring your data to life for the business.
Videos
Visual Analytics, Instant Insight

5|16|13   |   2:06   |   (2) comments


Dynamic data visualizations let analysts and business users interact with the data, changing variables or drilling down into data points, and see results in a flash. Advance your use of data visualization with tools that support features like auto-charting, explanatory pop-ups, and mobile sharing.
Videos
Big Data, Fast Infrastructure

2|14|12   |   3:35   |   (6) comments


No doubt your enterprise is amassing loads of data for fact-based decision-making. Hand in hand with all that data comes big computational requirements. Can traditional IT infrastructure handle the increasing number and complexity of your analytical work? Probably not, which is why you need a backend rethink. Big data calls for a high-performance analytics infrastructure, as Fern Halper, a partner at the IT consulting and research firm, Hurwitz & Associates, discusses here.
Videos
Red Hot Analytics

1|10|12   |   3:51   |   (5) comments


Redbox's bright-red DVD kiosks are all but ubiquitous these days, located in more than 28,000 spots across the country. Jayson Tipp, Redbox VP of Analytics and CRM, provides an insider's look at how the company has accomplished its phenomenal nine-year growth.
Videos
Hotelier Checks In With Analytics

12|14|11   |   06:55   |   (11) comments


InterContinental Hotels Group (IHG), a seven-brand global hotelier, has woven analytics into the fabric of its operations. David Schmitt, director of performance strategy and planning, shares IHG's analytics story and his lessons learned.