Pierre DeBois

SMBs Need to Study, Not Mimic, Successful Digital Strategies

View Comments: Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
kicheko
User Rank
Blogger
Re: Reply to Shawn
kicheko   12/27/2011 5:11:58 AM
NO RATINGS
Broadway - The biggest challenge for SMBs and any experimentation they may want to do is indeed the funds. They can't quite afford that extra employee, and those that are there need to be used as much as possible on the profit generating projects. Experimentation is therefore mostly a sacrifice of limited resources, born out of looking far in the future.

kicheko
User Rank
Blogger
Re: Reply to Shawn
kicheko   12/27/2011 5:05:35 AM
NO RATINGS
One of the easy things about small businesses is that they are less bureaucratic. Decisions can be made simply and this allows for more experiments, as well as stopping at any point, of those experiments that prove not to be bearing fruit.

Broadway0474
User Rank
Blogger
Re: Reply to Shawn
Broadway0474   12/18/2011 3:40:03 PM
NO RATINGS
Pierre, for such offline experimentation, then the SMB will need a willing and able employee or two, who won't mind the extra work on top of their probably already overfilled plate.

Zimana
User Rank
Blogger
Re: Reply to Shawn
Zimana   12/18/2011 3:17:46 PM
NO RATINGS
Broadway,

aaphil notes the point that experimentation is possible, but only on a limited basis. You are right that SMBs can have a limited capacity, but if the experiement is done offline from business operations and in a small scale, some testing is possible.  A mild test of a website redesign can be done outside of a live website - with an editor and browser preview a site can be refined before being unleashed online. 

The same can be extended to an app. Digital experimentation can be done with a small lean investment of resource and time.  The key is lean.

 

Shawn Hessinger
User Rank
Blogger
Re: Reply to Shawn
Shawn Hessinger   11/21/2011 10:39:32 AM
NO RATINGS
Going back full circle in our discussion, this is where some kind of analytics will come in handy. Obviously, the technology used will depend on budget, but being able to track results (what works and what doesn't) can be very valuable in the beginning of a venture. See our post on Steve Chou's experience with using Web analytics to create online store for more on this. 

aaphil
User Rank
Blogger
Re: Reply to Shawn
aaphil   11/21/2011 1:08:49 AM
NO RATINGS
Broadway,

Yes there's that but I meant a more birds-eye view of the process from beginning to end. It's good to have reference points to where failure or unproductive actions can be avoided. If you have the steps down somewhere, this process is alot easier. This is why I try to write down (type) somewhere everything I do.

Broadway0474
User Rank
Blogger
Re: Reply to Shawn
Broadway0474   11/20/2011 8:55:27 PM
NO RATINGS
@aaphil, when you say sometimes a lot can be lost in the process if "tracking" is not done, what sort of tracking are you talking about? Simply tracking of customer feedback?

 

aaphil
User Rank
Blogger
Re: Reply to Shawn
aaphil   11/20/2011 4:10:55 PM
NO RATINGS
Broadway,

I have learned alot of things by trial & error. That process works most of the time but sometimes alot is lost in the process if there is no real tracking. So in the Lean Startup, he outlines the 3 step process to minimize time to market. I tried it & it takes alot of the fluff out of the process. I realized a few time that some of the 'steps' I thought were necessary are insignificant. It's just a matter of using the feedback from consumers to make your offering more valuable.

Broadway0474
User Rank
Blogger
Re: Reply to Shawn
Broadway0474   11/5/2011 12:50:52 PM
NO RATINGS
Aaphil, care to share your story, or two?

aaphil
User Rank
Blogger
Re: Reply to Shawn
aaphil   10/29/2011 5:10:59 PM
NO RATINGS
Pierre,

You are absolutely right. It sounds like the excellent process outlined in The Lean Startup. I've tried it, and it works. Good to also have the data to back you up.

Page 1 / 3   >   >>
Information Resources
More Blogs from Pierre DeBois
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
The rise of services based on artificial intelligence is adding more variety and reporting challenges in analytics. Here are tips for marketers to look for in managing AI influenced metrics and reports.
Is an emphasis on encouraging managers to understanding technology masking a need to understand a management framework that mesh digital and real-world concerns?
With more ways to engage customers there are more ways to cross legal boundaries. A look at how marketers can avoid pitfalls.
O’Reilly Media’s OSCON featured how open source is influencing business operations at every level. Analytics practitioners looking to manage advance tactics should pay attention to the lessons learned.
Radio Show
A2 Conversations
UPCOMING
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016   REGISTER   0
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
ARCHIVE
James M. Connolly
How Predictive Analytics Can Take Your Company to the Next Level


6/28/2016  LISTEN   22
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS