Pierre DeBois

Facebook Analytics Coming of Age

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Pierre DeBois
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Re: And none too soon
Pierre DeBois   12/11/2011 9:59:43 PM
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Seth again you point out the great missing link - a filtering mechanism is needed in Insights.  That should be offered, since web analytic tools offer a way to eliminated IPs addresses from sources thgat should not be contributing to your data.  But for FB, the mechanism must eliminate comments, an aspect that may not have been created yet.  We'll see over time if a filter is developed. I for one would applaud.

Pierre DeBois
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Re: Facebook-ROI
Pierre DeBois   12/11/2011 9:54:34 PM
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Maryam,

I understand.  Despite the improvements, Insights is still designed around a specific environment, tracking Facebook assets in the same way a platform like Hootsuite tracks only twitter clicks using the ow.ly shortener. I think what this will drive more specialized dashboard creation - to understand any ROI means combining data from various platforms.

SethBreedlove
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Re: And none too soon
SethBreedlove   12/2/2011 11:17:59 PM
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There will be always be competitors trying to give you false results.  When a company test drives a new product or promotion in an area, a competitor when they find out will often try to do things that skew the results such as offering their own promotion in that area.  

That's one danger of text analysis. What if it's really a competitor praising the things not so great about a product and downplaying the good?  

aaphil
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Re: FaceBook Accepts It's Responsibility
aaphil   11/23/2011 8:38:22 AM
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Ahdand,

Definitely. The sheer volume of users is definitely what Facebook needs and has to step into this advertising industry. One thing for sure is they've already taken a great leap forward by providing advertising in-depth analysis which you cannot even get on Google Adwords. Analytics such as age group, male/female, even their likes. Can you imagine if you're a marketing firm that sells iphone accessories and you already know how many users that are between the ages of 16 and 30 “Liked” the iphone page?

ahdand
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Re: FaceBook Accepts It's Responsibility
ahdand   11/20/2011 4:22:08 AM
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Absolutely a very good sign for FB. I think they should do it asap because they do have a quite a number of users fom whom they can make profit out of.

aaphil
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Re: FaceBook Accepts It's Responsibility
aaphil   11/19/2011 11:54:09 AM
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It's a good thought process to think of Facebook including analytics in the near future. We know Facebook is not getting much revenue from its ads, as the fan pages do most of the advertising. They are losing revenue share to other search engine ads. It is cool to know that Facebook will introduce analytics, which I'm sure will help to earn revenue it "deserves".

Louis Watson
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FaceBook Accepts It's Responsibility
Louis Watson   11/17/2011 4:48:19 PM
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Pierre,  Nice to see FaceBook coming to terms with the analytical aspect of their enterprise.  With 350M users it obvious that Facebook is in a position to experiment in areas others don't have the ability to.

And I like how this pioneering spirit will utimately help the Social Media Analytics Industry as a whole. 

Way to go Facebook !


BethSchultz
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Re: Facebook-ROI
BethSchultz   11/17/2011 2:54:58 PM
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Ah! The ever-challenging (and at times ever-elusive) ROI! I would imagine there'd be sort of a "grace period" at some companies as they adjust to and try figuring out how to use Facebook. But then the demands to prove ROI will kick in good and strong. 

 

Maryam@Impact
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Facebook-ROI
Maryam@Impact   11/17/2011 10:43:30 AM
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Pierre it good to see that Facebook is coming of age in building increased analytics however the question remains how do we understand the actual Facebook behavior as it pertains to the bottom-line. The predictive criteria are still critical in getting an ROI.

Broadway
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Re: And none too soon
Broadway   11/17/2011 8:36:08 AM
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Right. Someone posting to the company page most likely has altering motives and/or are loyal fans who are already brainwashed by the brand. Ransoms on the other hand my be expressing true reactions to a brand they're still coming to appreciate or dislike.

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