Pierre DeBois

Ecommerce + IoT + Amazon = Not Just Web Analytics

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Jamescon
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Re: Future?
Jamescon   8/24/2016 3:01:47 PM
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@Pierre. Using retail space as a showroom rather than having a deep on-site inventory could make sense in a lot of cases. Of course it would save the boutique size retailer on real estate and investment in inventory that just sits there. Even the big chains like Walmart could benefit from having a lot of samples while leaving the real inventory in a distribution center or back room. Then, when a shopper sees what they want to buy it's just a matter of how fast the supply chain can fulfill the order.

Plus, if one Walmart sees little or no demand for a product where they have 20 of it, there may be another Walmart in the next town where the product sells like hotcakes.

More important, however, is that if you don't have to display multiple copies of the same product on the shelves that would free up any store to offer more variety in terms of different product types, as well as more sizes and colors. I don't have hard numbers but it seems that most retail websites have a much broader product selection than the actual stores. Why not put more options in front of the customer where they can see and touch those products.

The way things are going with things like Prime, maybe the product you select during your lunch hour can be pulled out of the warehouse and be waiting for you at the end of the workday.

Zimana
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Re: Future?
Zimana   8/24/2016 2:41:14 PM
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I think the online retail brands like Warber Parker glasses are starting to wisely use that very model, Jim.  A few of them have found that they can reach customers in a few places and have display items for them to try.  I found that out with Warber last year when I replaced my glasses, so I can see how specialty need such as furniture and eyewear can take advantage.  It's a departure from early worries about retailer being gone, but actually I can see some spaces struggling to fill floorspace with retail names.  I guess we in the US have indeed hit a limit on space.

Jamescon
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Re: Future?
Jamescon   8/1/2016 6:53:03 AM
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@Pierre. Suppose the physical store was nothing more than a showroom, where you would display only one example (rather than 5, 10, or 20) of each brand. Then, when the customer makes their selection they swipe their loyalty card or credit card on a reader, and their purchases are waiting for them at customer pickup or at home, having been picked by robots at a nearby warehouse. That would minimize the cost of retail floor space. And, instead of seeing the product as a box on a store shelf the customer sees it in something like a display kitchen where they can try it out. (Taking the furniture store model to the next level).

Zimana
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Re: Future?
Zimana   8/1/2016 3:30:25 AM
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I've been thinking of your question since you posed it - Amazon probably could promote a "generic label" consumer good, but I think they really would want to have that item in a physical store. And if so, I suspect they would want to leverage their brand to compete against something else that has brand recognition.

kq4ym
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Re: Future?
kq4ym   6/7/2016 9:41:40 AM
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It's been an interesting ride watching Amazon test and remake the world of consumer buying. And what will happen as they no longer have the very best prices, relying on their millions of customers to shop the Amazon brand because of convenience and loyalty. Can other's try lower prices to compete or will Amazon and IoT just consume us eventually?

Jamescon
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Re: Future?
Jamescon   6/1/2016 3:54:05 PM
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@Pierre. If Amazon wants to go private label with products, couldn't they use the same generic products that supermarkets private label today? As it is the supermarkets undercut the name brands on price. I would imagine that Amazon could go even lower, considering they don't have the real estate cost of a supermarket.

Then, as Amazon takes your orders for household goods (using the dash button or the site itself) it could anticipate when you will need those goods like detergent, paper towels, and soap, and send them out in a care package when  they are due again.

 

Zimana
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Re: Future?
Zimana   6/1/2016 9:50:08 AM
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I agree with that suggestion as well.  Amazon is in a good position to scale services that support private label sales. Like Terry mentioned, in key categories, Amazon can profit well.  It may be important for them to figure out how to build the brand, maybe in ways that has not been done with previous tech companies. Intel, for example, branded their chips mainly from commercials meant to drive consumer demand.  AMazon would have the opportunity to do something different from that.     

Zimana
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Re: Brick and mortar data potential
Zimana   6/1/2016 9:42:27 AM
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Consumers are certainly in a blended moment for transactions, one that will challenge mareters for a while in understanding how to match messages to customer needs.

magneticnorth0
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Data Doctor
Re: Brick and mortar data potential
magneticnorth0   5/30/2016 9:36:03 AM
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Whatever it is to the customer, Terry. My preference is to be able to do all parts of the transaction—purchase, receiving the item, returns—all from the comforts of my home. But for my husband, it's more about being able to buy things on his way home from work. And there have been times when we opted to do our research on ecommerce sites and then headed off to the store to purchase. There was another time we showroomed. If a retailer can be present in many ways and integrate seamlessly across those channels, customers can choose whatever mode of ourchase is convenient for them.

T Sweeney
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Re: Future?
T Sweeney   5/29/2016 3:05:18 PM
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@tomsg: If they can own some key categories, yes... very profitable!

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