Pierre DeBois

Keeping Online Retail Legal

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Zimana
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Re: shopping
Zimana   10/28/2016 3:17:24 PM
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Very true on the longevity factor - and there are products that are lasting longer because of better materials and manufacturing techniques.  It means downstream services for a product must change as well to keep up.

Zimana
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Re: shopping
Zimana   10/28/2016 3:15:39 PM
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That should change as autonomous vehicles take shape.  There's already discussion about ownership, but that should not be an overnight turn in sentiment.  Government policy and investment in autonomous vehicles will intorduce new rules about manufacture responsibility that will trickle down to the retail end of a vehicle purchase, rental, or lease.  That suggests that as we adopt self-driving vehicles, government intervention on behalf of the consumer will have to step up to prevent dealers from taking advantage of unsuspecting consumers.

SaneIT
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Re: shopping
SaneIT   10/6/2016 7:58:12 AM
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I have nothing against that at all and in some areas admire that spirit.  I don't know if I'll call it a lack of materialism or a shift in the dream.  I've seen quite a few DIY campers which require at least a basic set of hand tools, otherwise that cheap living will nickel and dime you to death.  Maybe we'll have a new generation of tinkerers and we'll see a resurgence of mechanical and engineering hobbies because they have to figure out how to keep their 1970s bus on the road.

magneticnorth0
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Re: shopping
magneticnorth0   10/6/2016 12:58:22 AM
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@SaneIT My fellow Millenials dream of working while traveling. I guess that really changes the game. A house and mortgage are being traded for campervans or hostels in Chiang Mai, so while there's some DIYing there, it ain't much.

SaneIT
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Re: shopping
SaneIT   10/3/2016 8:38:06 AM
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That could be part of it but the DIY now tends to be smaller beautification projects based on the questions people around me tend to ask.  I do have a couple friends essentially rebuilding houses but they are boomers or Gen X, I don't think the millennials have started buying houses the way that previous generations did.

 

magneticnorth0
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Re: shopping
magneticnorth0   9/30/2016 11:45:19 PM
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Interesting. Where I am, the young are moving into condominiums more than houses with their own garages, so DIY suffers to an extent.

SaneIT
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Re: shopping
SaneIT   9/28/2016 9:47:53 AM
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@magneticnorth, yes brining in new customers is a big part of that equation and for decades they used tradition and reputation to reach new customers.  I have toolboxes that were bought before I was born and as mentioned in another post there are people who scour garage sales and flea markets for old Craftsman tools.  The shift seems to be with the current generation, either they aren't working with their hands the same way or the sprawl of big box hardware stores has shifted the market that far.  

 

Broadway0474
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Re: shopping
Broadway0474   9/28/2016 8:12:16 AM
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Maryam, I think that you are correct in that Sears missed the boat on the trend. Had they gotten out in front of it with a savvy marketing campaign, there might have been hope.

magneticnorth0
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Re: shopping
magneticnorth0   9/28/2016 5:31:40 AM
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I think this is one reason Sears suffers a little bit right now, fewer people are buying the products that they build their name on.
@SaneIT, that's the sad truth about any brand that promises longevity. They don't benefit from repeat purchase. But one way around that is to cross-sell other products under the same brand to the same market; I'm not in the US so I don't know how far the Craftsman brand has done that. But as Maryam hints to in her comment, it's also important to acquire new customers, especially when your products last for a lifetime.

magneticnorth0
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Re: shopping
magneticnorth0   9/28/2016 5:24:28 AM
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@Pierre, apart from appeasing a customer's worries from the lack of test driving, a return period seems to be a sign of the company's confidence in their products. That's common in the FMCG industry but with cars? Definitely a powerful differentiation, though it looks so simple.

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