Pierre DeBois

How IoT and AI Devices are Changing Search

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Michelle
User Rank
Data Doctor
Re: Where IoT makes sense
Michelle   1/21/2017 2:05:45 PM
NO RATINGS
@kq4ym Interesting and surprising, really. I did not expect people to embrace the technology as they have. I had no idea voice search would become so important so quickly. We've had quirky voice assistants for years, but the Echo stands out.

Ariella
User Rank
Prospector
Re: Where IoT makes sense
Ariella   1/18/2017 9:31:41 AM
NO RATINGS
@Joe I didn't have that so much in general search, but I do recall getting something like that when I searched for some movies on YouTube back in the day when a lot more classics were up there.

Joe Stanganelli
User Rank
Blogger
Re: Where IoT makes sense
Joe Stanganelli   1/18/2017 8:53:56 AM
NO RATINGS
@Ariella: This is a problem about as old as web search itself.  I remember the '90s, when typing in just about anything into Yahoo or Lycos or Altavista or Metacrawler or whatever would inevitably lead to a bevy of links to "adult" websites.

Joe Stanganelli
User Rank
Blogger
Re: Where IoT makes sense
Joe Stanganelli   1/18/2017 8:51:57 AM
NO RATINGS
@kq4ym: I imagine such search would use standard markers, the way things like fingerprint- and DNA-matching technology work.

Of course, fragrance can be much more complex, but the fundamental way the technology works would likely be the same.

kq4ym
User Rank
Data Doctor
Re: Where IoT makes sense
kq4ym   1/18/2017 8:17:11 AM
NO RATINGS
It's very interesting to see how Amazon is gaining ground so quickly in the consumer market. Expanding it's offerings and methods of buying will surely attract a loyal audience. Not to mention the plot to get everyone hooked into their Prime program, a sure way to keep loyalty even with prices not always at bargain points over competitors. Voice searching and buying is going to be a big market that may overwhelm the small outfits forcing them to partner with Amazon and others with the technology they develop.

Ariella
User Rank
Prospector
Re: Where IoT makes sense
Ariella   1/17/2017 1:48:08 PM
NO RATINGS
@PierreD074 good example of how an innocuous word can --because of its associations --  lead to the type of traffic not everyone want to have to deal with.

PierreD074
User Rank
Prospector
Re: Where IoT makes sense
PierreD074   1/17/2017 1:21:25 PM
NO RATINGS
Areilla, I experienced that second point in an odd way - a former client, a musician and his studio in Chicago, had concerns with the word entertainment in their name - he was always focused on music entertainment, his main service.  But occassionally he had calls to his business for "adult" entertainment because of the word entertainment. So we worked on his tags to help ensure his sites would not attract the adult entertainment crowd.

PierreD074
User Rank
Prospector
Re: Where IoT makes sense
PierreD074   1/17/2017 12:35:17 PM
NO RATINGS
And lead to varying phrases used around the keyword of interest foir a marketer. Keywords are not going away entirely, but the context is becoming important.  That changes strategy - many times SEOs examine variations on a word, but that is not entirely the way people are using search. Even using the dictation feature on a mobile phone is dictating the way a query is generated.

Ariella
User Rank
Prospector
Re: Where IoT makes sense
Ariella   1/17/2017 10:31:50 AM
NO RATINGS
@Lyndon_Henry @Tomsg I have a blog submitted here (awaiting publication) that is based on an interview I had with the CEO of a service to alert parents when their kids may be cyberbullied. One of the things he emphasized is that key words don't work for all situations because 1) some of the communication is done via image or video and 2) some key words or even phrases can signal danger in some contexts but not in all, which is why the AI has to learn the patterns of the users' online exchanges.

Lyndon_Henry
User Rank
Blogger
Re: Where IoT makes sense
Lyndon_Henry   1/17/2017 5:25:30 AM
NO RATINGS
..

Tomsg writes

 Most search is based on key words. How does standard search deal with the new types and forms of the data? I would think that keywords are not the best way in many situation.



 

Yes, this could present interesting new challenges for the conventional PC + Internet + Google search methodology. "Please identify this fragrance ..."

 

Page 1 / 2   >   >>
Information Resources
More Blogs from Pierre DeBois
The struggle to learn how customers engage with IoT devices as part of customer experience is real. Here is how marketers can approach strategies with analytics reporting that monitors related traffic in real time.
The rise of services based on artificial intelligence is adding more variety and reporting challenges in analytics. Here are tips for marketers to look for in managing AI influenced metrics and reports.
Is an emphasis on encouraging managers to understanding technology masking a need to understand a management framework that mesh digital and real-world concerns?
With more ways to engage customers there are more ways to cross legal boundaries. A look at how marketers can avoid pitfalls.
Radio Show
A2 Conversations
ARCHIVE
Jessica Davis
Analytics: Make the Most of Data's Potential in 2017


1/19/2017  LISTEN   19
ARCHIVE
Jessica Davis
A2 Radio: Can You Trust Your Data?


12/20/2016  LISTEN   70
ARCHIVE
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016  LISTEN   53
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS