Pierre DeBois

How IoT and AI Devices are Changing Search

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Lyndon_Henry
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Where IoT makes sense
Lyndon_Henry   1/11/2017 10:15:27 AM
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..

Alexa seems to me a far more sensible and functional application of IoT than IoT-connected refrigerators, toasters, and toilets.

Incidentally, Alexa actually has a significant role in the Mr. Robot TV series ... as a character!

..

Zimana
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Re: Where IoT makes sense
Zimana   1/11/2017 3:59:41 PM
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I agree, and it will be a linchpin for Amazons' future tech leadership iniatives for some time.  I think the key part about this that keeps Google / Bing ahead in search is that there is not a clear B2B benefit.  But consumer tech trends have traditionally lead B2B whe it comes to shifts like this.

T Sweeney
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Re: Where IoT makes sense
T Sweeney   1/12/2017 10:29:10 AM
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I don't see IoT/AI as big game changers for search... search has been finding every nook and cranny it can to direct (and re-direct) consumers and businesses wherever it can -- the "recommended for you" listings being the most obvious.

But it's also connected to the ads being served up in free webmail and the major social media, which are trying to fulfiull contractual obligations to serve up lots of garbage ads ("I already bought that!") to fulfill their volume-driven contracts with online retailers. Or to grab a commission on a transaction, which adds up or hundreds of thousands (or millions) of purchases.

tomsg
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Re: Where IoT makes sense
tomsg   1/16/2017 3:38:03 PM
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I disagree somewhat. Most search is based on key words. How does standard search deal with the new types and forms of the data? I would think that keywords are not the best way in many situation.

Lyndon_Henry
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Re: Where IoT makes sense
Lyndon_Henry   1/17/2017 5:25:30 AM
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..

Tomsg writes

 Most search is based on key words. How does standard search deal with the new types and forms of the data? I would think that keywords are not the best way in many situation.



 

Yes, this could present interesting new challenges for the conventional PC + Internet + Google search methodology. "Please identify this fragrance ..."

 

Ariella
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Re: Where IoT makes sense
Ariella   1/17/2017 10:31:50 AM
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@Lyndon_Henry @Tomsg I have a blog submitted here (awaiting publication) that is based on an interview I had with the CEO of a service to alert parents when their kids may be cyberbullied. One of the things he emphasized is that key words don't work for all situations because 1) some of the communication is done via image or video and 2) some key words or even phrases can signal danger in some contexts but not in all, which is why the AI has to learn the patterns of the users' online exchanges.

PierreD074
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Re: Where IoT makes sense
PierreD074   1/17/2017 1:21:25 PM
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Areilla, I experienced that second point in an odd way - a former client, a musician and his studio in Chicago, had concerns with the word entertainment in their name - he was always focused on music entertainment, his main service.  But occassionally he had calls to his business for "adult" entertainment because of the word entertainment. So we worked on his tags to help ensure his sites would not attract the adult entertainment crowd.

Ariella
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Re: Where IoT makes sense
Ariella   1/17/2017 1:48:08 PM
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@PierreD074 good example of how an innocuous word can --because of its associations --  lead to the type of traffic not everyone want to have to deal with.

Joe Stanganelli
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Re: Where IoT makes sense
Joe Stanganelli   1/18/2017 8:53:56 AM
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@Ariella: This is a problem about as old as web search itself.  I remember the '90s, when typing in just about anything into Yahoo or Lycos or Altavista or Metacrawler or whatever would inevitably lead to a bevy of links to "adult" websites.

Ariella
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Re: Where IoT makes sense
Ariella   1/18/2017 9:31:41 AM
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@Joe I didn't have that so much in general search, but I do recall getting something like that when I searched for some movies on YouTube back in the day when a lot more classics were up there.

Joe Stanganelli
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Re: Where IoT makes sense
Joe Stanganelli   2/2/2017 8:00:58 AM
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@Ariella: "Adult content" certainly exists on YouTube in various forms.  Still. that's a bit surprising, considering YouTube is pretty strict about enforcing anti-pornography policies ( although there are apparently ways around that -- see: independent.co.uk/life-style/gadgets-and-tech/news/porn-videos-secret-hiddent-youtube-priates-hacking-google-nudity-controls-censorship-graphic-content-a7529821.html ).

PierreD074
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Re: Where IoT makes sense
PierreD074   1/17/2017 12:35:17 PM
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And lead to varying phrases used around the keyword of interest foir a marketer. Keywords are not going away entirely, but the context is becoming important.  That changes strategy - many times SEOs examine variations on a word, but that is not entirely the way people are using search. Even using the dictation feature on a mobile phone is dictating the way a query is generated.

Joe Stanganelli
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Re: Where IoT makes sense
Joe Stanganelli   1/18/2017 8:51:57 AM
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@kq4ym: I imagine such search would use standard markers, the way things like fingerprint- and DNA-matching technology work.

Of course, fragrance can be much more complex, but the fundamental way the technology works would likely be the same.

kq4ym
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Re: Where IoT makes sense
kq4ym   1/18/2017 8:17:11 AM
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It's very interesting to see how Amazon is gaining ground so quickly in the consumer market. Expanding it's offerings and methods of buying will surely attract a loyal audience. Not to mention the plot to get everyone hooked into their Prime program, a sure way to keep loyalty even with prices not always at bargain points over competitors. Voice searching and buying is going to be a big market that may overwhelm the small outfits forcing them to partner with Amazon and others with the technology they develop.

Michelle
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Re: Where IoT makes sense
Michelle   1/21/2017 2:05:45 PM
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@kq4ym Interesting and surprising, really. I did not expect people to embrace the technology as they have. I had no idea voice search would become so important so quickly. We've had quirky voice assistants for years, but the Echo stands out.

magneticnorth0
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Re: Where IoT makes sense
magneticnorth0   1/29/2017 12:13:47 PM
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@kq4ym That reminds me of the tablets that preceded the iPad. In the 90s, I drooled over a Windows tablet by Fujitsu. It could do landscape and portrait modes. It had a dock that turned it into a monitor. It had a stylus. It was also big and heavy. Then the iPad came along and changed the tablet landscape.

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