Marshall Sponder

Generate Your Insight

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Shawn Hessinger
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Re: Journalists & Bloggers of the World Unite!
Shawn Hessinger   1/17/2012 11:17:02 PM
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Hi Beth,

I think when we're discussing business models, analytics can't help but play a positive role because it's a way of examining what's working and what's not. This doesn't change the need for creative leadership to look at the data and create a model from what they see or perhaps develop a creative business model and use analytics to test its effectiveness. But it should reduce the bias that can creep in when leadership fails to see the objective problems with these models. With these points in mind, I'd agree the benefits of using analytics to eliminate bias are huge.

BethSchultz
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Re: Journalists & Bloggers of the World Unite!
BethSchultz   1/17/2012 4:36:41 PM
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@Shawn, perhaps we're arguing in circles, or maybe not arguing really at all, but I still maintain that "No" is the answer to your question -- "Could unbiased insight ruin a business model?" IMO unbiased insight -- ie, analytics, data, facts -- won't replace but enhance or complement many business models. It will take innovative leaders with good business understanding to take those unbiased insights and run with them.

 

 

Shawn Hessinger
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Re: Alas! Me Literature Prof Turns in His Grave
Shawn Hessinger   1/17/2012 12:48:01 PM
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Hi Marshall,

All good points here, but I'm with Cordell on this one. I think what the technology shows is that Shakespeare used stylistic flourishes, mostly in terms of language, commonly associated with comedy, however, in structure and theme the play clearly falls within the genre of Elizabethan tragedy. See this overview of the basic plot elements of both styles from a college level document on the topic.

ahdand
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Re: Alas! Me Literature Prof Turns in His Grave
ahdand   1/16/2012 6:58:19 AM
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Well I also see Othello as a tradegy but it contains some hilarious acts as well. All in all I think we can catogorize it into the filed of Tragic Comedy :)

webmetricsguru
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Re: Alas! Me Literature Prof Turns in His Grave
webmetricsguru   1/14/2012 11:56:08 AM
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Well, agreed, though to be honest, while I can tell you Julius Ceaser was a tradagy - not as sure about Othello.  

 

I went back to the original source, or horse's mouth, at Fast Company and this is what it said:

 

"In a late October presentation at the Folger Shakespeare Library, Library director Michael Witmore described his use of innovative data-mining methods to analyze Shakespeare's First Folio. The event was subsequently repackaged as a free podcast, and the ramifications are fascinating. By processing excerpts from the First Folio through word-analysis software, proof was found that Shakespeare's vocabulary and syntax varied wildly between his comedies, historical plays, and tragedies. More importantly, software analysis seems to prove that Othello--despite being a tragedy--was intentionally written with comedic stylistic cues that served to intensify the play's tragic aspects."

Later on in the article ..

..... Data-mining and computer-led textual analysis uncovered patterns in Shakespeare's work that a human observer, trained in traditional academic reading methods, would never see. Such as the fact that--in purely linguistic terms--Othello is a comedy.

"Comedy" in Shakespearean terms is quite different from our own conception of the genre. For the purposes of Shakespeare scholars (and English audiences of the Elizabethian era), comedies were considered to be plays that ended in weddings or which contained characters from multiple social strata. According to Witmore's analysis, the "worm's-eye view" provided by data-mining discovered that Othello was unusually rich in vocabulary usually only found in Shakespeare's comedic plays. In addition, data-mining analysis discovered previously unknown recyclings of aspects of Twelfth Night in Othello.

Cordell
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Re: Alas! Me Literature Prof Turns in His Grave
Cordell   1/14/2012 3:04:22 AM
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Not sure I buy that second point.  I didn't read the article but I'm trying to get my head around Shakespeare's audience seeing Othello as a comedy rather than a tragedy.  Maybe it's true (I'm no expert on Shakespearian lit) but it seems a stretch.

webmetricsguru
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Re: Alas! Me Literature Prof Turns in His Grave
webmetricsguru   1/14/2012 1:07:19 AM
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I think the article I got that information from also stated the common defination of a tradegy and comedy in Shakespere's time was somewhat different than what we think of those genres, today.   

So there's a few parts to this theme -

    - we, in our time, have relabeled and redefined what Shakespere meant - not alwyas accurately.

 

    - also, the software went back and tried to uncover the real genre of Othello, and found it was a comedy - as defined in Shakesphere's time period and local, not ours.

 

Think of it this way - you have an old silver jug, it's all rusty, and you think the rust is part of the design - but then you put some silver cleaner on it- and it looks all new and shiny - and all of a sudden,  like a different piece than what you thought of it originally - that is what software mentioned in my article did for Othello.

webmetricsguru
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Re: Journalists & Bloggers of the World Unite!
webmetricsguru   1/14/2012 1:02:11 AM
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I think we're saying the same thing - there re advantages and disadvantages to new technologies.

Shawn Hessinger
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Re: Alas! Me Literature Prof Turns in His Grave
Shawn Hessinger   1/13/2012 11:54:14 PM
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Hi Marshall,

Alas, there's the rub, as the Bard himself might say. Othello, of course, was not a comedy, but the playwright used words and phrases associated with comedy for effect. Would our algorithm have known the difference without human interpretation to guide and interpret its results?

Shawn Hessinger
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Re: Journalists & Bloggers of the World Unite!
Shawn Hessinger   1/13/2012 11:24:29 PM
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Hi Marshall,

Actually, I see some serious advantages in the automation and aggregation of news and information that has freed up the flow of data and the power that access to that data has given common people in their daily lives. This is especially true when that technology uses a means that allows those consuming that data to choose the information they find most relevant and helpful outside of the control of an outdated and hierarchical information system. I just think that the human element here is critical and cannot be ignored as a partner with the technology used to help manage that data more efficiently. 

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