Ariella Brown

Predictive Analytics: Data and Retail Expertise

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 4   >   >>
Maryam@Impact
User Rank
Blogger
Re: The benefits of loyalty
Maryam@Impact   7/31/2015 4:51:50 PM
NO RATINGS
bulk their initial zize is usually small but they update them selves regularly getting bigger and using battery life in the process. If you check your phone battery drain culprits its often these apps that are updating themselves.

bulk
User Rank
Data Doctor
Re: The benefits of loyalty
bulk   7/31/2015 3:18:03 AM
NO RATINGS
@Maryam, I am not sure I agree, thought they can get sizable, I do prefere to have my content in app form, maybe its just me. 

Maryam@Impact
User Rank
Blogger
Re: The benefits of loyalty
Maryam@Impact   7/30/2015 6:00:54 PM
NO RATINGS
They can also fill up your phone memory with updates and changes. Many companies aren't taking this into account when they publish their apps. A good mobile website is a better option.

Ariella
User Rank
Blogger
Re: The benefits of loyalty
Ariella   7/30/2015 4:40:00 PM
NO RATINGS
@Maryam yes, I also notice more and more retailers keep encouraging consumers to dowload their app. That's one thing that should give pause to people who are concerned about privacy, as those apps sometimes pick up on your location and movements. 

Maryam@Impact
User Rank
Blogger
Re: The benefits of loyalty
Maryam@Impact   7/30/2015 4:30:49 PM
NO RATINGS

Ariella I saw one retailer who recently tried to unify the experience by providing coupons in an online wallet that could be used in store via their mobile app. This certainly enables retailers to better track consumers from email contact to actual purchase online or instore but its not complete yet, especially if the individual doesn't use the coupon.

Ariella
User Rank
Blogger
Re: The benefits of loyalty
Ariella   7/30/2015 4:04:00 PM
NO RATINGS
@Maryam You hit on exactly the problem many retailers face. They have siloed information about the customer, usually quite a lot on behavior online and just a little on behavio in stores. And they often fail to put the pieces of the puzzle together to form a really comprehensive picture. Some retailer try various solutions to that problem. I know some work on getting the customer to give a Twitter handle at an in-store kiosk to combine some insight from online behavior with how to treat him/her in the store. But that is quite imperfect and won't work at all on those who simply tweet links.

Ariella
User Rank
Blogger
Re: Over-marketing
Ariella   7/30/2015 4:00:30 PM
NO RATINGS
@JamesCon Well, I thought of felt that way when I watched a Monk episode on the network's sponsored site and was repeatedly bombarded by ads for the same product over and over. It was for Lipton tea with bubbles. I assure you, I never felt the least bit tempted to try the drink after seeing all those ads. 

Maryam@Impact
User Rank
Blogger
The benefits of loyalty
Maryam@Impact   7/29/2015 5:53:42 PM
NO RATINGS

 

Ariella some great points! You raise an excellent point that many companies are not modeling online behavior and in store behavior of their customers creating separate customer instances and incorrect information. If more stores tracked their customers complete purchasing behavior I believe it would yield much more long term revenue and yield a higher lifetime customer value. The challenge is still getting off line and online married that aspect of Omni channel has not been fully realized.

Jamescon
User Rank
Editor
Re: Over-marketing
Jamescon   7/29/2015 9:54:41 AM
NO RATINGS
"Honestly, seeing a brand ad-nauseum is currently a deterrant. I go out of my way to purchase a brand that isn't shoved in my face."

@CandidoNick. Sounds like the retail version of walking onto a car dealer's lot when they attack like wolves.

Ariella
User Rank
Blogger
Re: 5% of revenues
Ariella   7/29/2015 9:25:20 AM
NO RATINGS
@tomsg I'm apt to agree with you for businesses like this who get repeat customers. That's exactly what Stew Leonard's says when they boast about giving the customer whatever s/he demands. It's a loss of a few dollars now for the potential gain of $60K in business that comes from a lifetime relationship with a customer. The math makes the decision pretty clear.

Page 1 / 4   >   >>
Information Resources
More Blogs from Ariella Brown
A machine-learning algorithm does rap in Finland, drawing on the thousands of songs by leading rap performers to develop lyrics for new works.
One downside with the use of analytics in the retail sector can be the impact on workers who are subject to the vagaries of on-call staffing.
Cameras work with analytics software to provide heavy equipment drivers -- and eventually the average person -- with protection against becoming dangerous distracted drivers.
Analytics uncovers healthcare issues that go beyond the patient. Think: poor bus service.
VIDEO BLOGS
VIDEO BLOGS
Quick Poll
Quick Poll
Radio Show
Radio Shows
UPCOMING
James M. Connolly
Survive the Digital Transformation


8/18/2015   REGISTER   0
ARCHIVE
James M. Connolly
Health Analytics: Find Data Beyond the Hospital Doors


7/28/2015  LISTEN   47
ARCHIVE
James M. Connolly
Finding Answers Through Prescriptive Analytics


7/21/2015  LISTEN   117
ARCHIVE
James M. Connolly
Visualization: How to Bring Data to Life


6/22/2015  LISTEN   55
ARCHIVE
James M. Connolly
Learn Why Analytics Are at Home in the Cloud


6/15/2015  LISTEN   26
ARCHIVE
James M. Connolly
Analytics: Your Defense Against Cyber Threats


5/27/2015  LISTEN   60
ARCHIVE
James M. Connolly
Big Data & Big Pharma: How Analytics Might Save Your Life


5/19/2015  LISTEN   37
ARCHIVE
James M. Connolly
Live Interviews From SAS Global Forum


4/28/2015  LISTEN   11
ARCHIVE
James M. Connolly
How to Hire Great Analytics Talent


4/23/2015  LISTEN   51
ARCHIVE
James M. Connolly
Sports Analytics Mean Fun and Business


3/24/2015  LISTEN   3
ARCHIVE
James M. Connolly
Secure Your Big Data in the Cloud


2/26/2015  LISTEN   114
Information Resources
Infographic
Infographic
It Pays to Keep Insurance Fraud in Check
While 97% of insurers say that insurance fraud has increased or remained the same in the past two years, most of those companies report benefits from anti-fraud technology in limiting the impact of fraud, including higher quality referrals, the ability to uncover organized fraud, and improve efficiency for investigators.
Follow us on Twitter
Follow us on Twitter
Like us on Facebook
Like us on Facebook
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS