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Ariella Brown

Quantifiable Design Data Drives Ford Quality Efforts

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MDMconsult
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Re: Quantifiable Design Data Drives Ford Quality Efforts
MDMconsult   8/22/2012 10:24:14 AM
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The idea behind providing data faster and more objectively than the standard auto tester is great quality effort from all aspects. Being able to test the interiors in a manner that resembled in-vehicle scenarios is very forward driven move from Ford.

Ariella
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Re: Creature comforts
Ariella   8/13/2012 10:29:53 AM
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@Noreen I guess you're easy to please. Actually, if you calculate the difference in price, you'd probably cover quite a few of the "free" drinks. Perhaps airlines should run analytics about what component tempts people to pay more for their trips.

Noreen Seebacher
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Re: Creature comforts
Noreen Seebacher   8/13/2012 9:54:50 AM
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I want first class for the free drinks. If I get them in coach, too, well I'd probably be happy, despoite the higher odds of getting a seat next to a fussy toddler.

Ariella
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Re: Creature comforts
Ariella   8/9/2012 2:52:18 PM
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@kicheko Yes, so long as it's the feel rather than the look that one is after. I've heard people say they never wanted to fly coach after flying first-class because it was so much more comfortable. So from that standpoint, if they were offered coach seats that were equally comfortable, they may go for them, so long as they are not interested in any snob appeal associated with first-class.

kicheko
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Re: Creature comforts
kicheko   8/9/2012 2:35:22 PM
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Ariella, - You have a point there illusion may be the negative word.....at the end of the day its the comfort though. If the level is good then one who is not able to buy a luxury car will still be happy.

Ariella
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Re: Creature comforts
Ariella   8/9/2012 2:24:30 PM
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@kicheko I'm not sure I would go so far as calling it an illusion. If you're objective in buying a luxury car is not the status symbol but the extra level of comfort you get, then you get a better value in a lower cost car that delivers a comparable level of comfort. However, most luxury car buyers are very status-conscious, something that is associated with higher end brands than Ford.

kicheko
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Re: Creature comforts
kicheko   8/9/2012 12:42:46 PM
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It about the illusion i guess...they'd want to give the feel of equal comfort. Its the concept of offering someone something cheap without making them feel cheap. In the end though the difference is felt once you step into the high-end car, but in the mean time the illusion of being just as good keeps every man happy.

Ariella
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Re: Creature comforts
Ariella   8/9/2012 12:38:43 PM
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@Data Diva First off, I have to compliment you on your choice of profile pic.

What you suggest is an idea that would be applicable to any industry that finds regional differences that would warrant making specialized adjustments. I get the impression that Ford has the data on its customers in general. Another thing they would have to adjust for regional customization is anticipation of how many cars each region would demand before they produce them. They probably already do have data on that, but in the case of customization, they would have to bank a lot more on getting those numbers right for each area rather than just producing the total number of cars they expect to sell.

Data Diva
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Re: Creature comforts
Data Diva   8/9/2012 10:47:06 AM
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I love RUTH, even if my mother-in-law does share her same name!  Just kidding...

Seriously, I would think that Ford could also use RUTH to make tweaks country by country to meet different consumer definitions and expectations.

Ariella
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Re: Creature comforts
Ariella   8/8/2012 4:26:48 PM
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@Beth of course. But they would be happy to have customers feel their standard car compares to their competitors' luxury line. 

Page 1 / 2   >   >>
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Beth Schultz
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5|12|14   |   02:53   |   (2) comments


James Smith, lead of enterprise data governance for the Canadian postal service, explains how and why the organization has embraced an enterprise data governance program.
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4|30|14   |   03:45   |   (5) comments


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Good Data, Smarter Travel

4|24|14   |   2:50   |   (4) comments


Charged with keeping track of travel assets, including employees, iJET International relies on data management best-practices and advanced analytics to keep its clients in the know on current and potential world events affecting travel, Rich Murnane, Director of Enterprise Data Operations & Data Architect, told All Analytics in an interview from the 2014 SAS Global Forum Executive Conference.
Beth Schultz
Healthcare Data Needs a Booster

4|23|14   |   2:39   |   (0) comments


W. Ed Hammond, Director of the Duke Center for Health Informatics, spoke from the recent 2014 SAS Global Forum Executive Conference about the data management challenges involved in healthcare today.
Beth Schultz
In the Talent Sweet Spot

4|23|14   |   3:25   |   (0) comments


Jason Dorsey, chief strategy officer for the Center for Generational Kinetics and keynote speaker at last month's SAS Global Forum 2014, describes how Gen Y professionals are enhancing the makeup of multigenerational analytics organizations.
Beth Schultz
A2 on the Road

4|22|14   |   2:28   |   (0) comments


From analytics talent development to the power of visual analytics, All Analytics found a variety of common themes circulating throughout the exhibition floor and session discussions at the 2014 SAS Global Forum and SAS Global Forum Executive Conference events held last month in Washington, DC.
Beth Schultz
T-Mobile Hears Data's Call

4|22|14   |   2:50   |   (0) comments


Talking with All Analytics live from the 2014 SAS Global Forum Executive Conference, Eric Helmer, senior manager of campaign design and execution for T-Mobile, discussed the importance of customer data -- starting internally -- in devising the mobile operator's marketing plans.
Beth Schultz
A Is for Analytics in Academia

4|21|14   |   4:11   |   (0) comments


Interviewed live at SAS Global Forum 2014, professors and students agree that access to enterprise analytics software in academic programs better prepares graduates for their careers.
Beth Schultz
Advocating for Analytics Culture

4|21|14   |   5:51   |   (0) comments


Speaking at the recent SAS Global Forum Executive Conference, analytics executives, business experts, and SAS insiders explore what it means to build an analytics culture.
Beth Schultz
Analytic Myths: True or False?

4|21|14   |   4:29   |   (0) comments


At the recent 2014 SAS Global Forum Executive Conference, five analytics experts give us their perspective on whether four common myths about IT and analytics are true or false.
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We'll Be Your Eyes & Ears

3|20|14   |   2:15   |   (0) comments


We'll be on the scene at SAS Global Forum events in Washington, D.C., March 23 to March 25, glad to share what we learn with our community members.
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3|7|14   |   33:15   |   (0) comments


We chat with Analise Polsky, a data visualization thought leader on the SAS Best Practices team, about what you need to know before you deploy data visualization.
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2|19|14   |   31:53   |   (3) comments


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Michael Steinhart
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2|13|14   |   02:14   |   (16) comments


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— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Michael Steinhart
Real-Time Demand Drives Forecasting

2|11|14   |   02:22   |   (1) comment


The days when historical shipment trends and gut feelings were enough to forecast retail demand accurately are long over. SAS chief industry consultant Charles Chase outlines the benefits of pulling real-time sales information from point-of-sale and product scanner systems, then flowing that data into dynamic forecasting tools from SAS.

— Michael Steinhart, Circle me on Google+ Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Executive Editor, AllAnalytics.com

Videos
Intro to Visual Analytics

6|5|13   |   1:58   |   (0) comments


With today's advanced visual analytics tools, you can stream data into memory for real-time processing, provide users the ability to explore and manipulate the data, and bring your data to life for the business.
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Visual Analytics, Instant Insight

5|16|13   |   2:06   |   (5) comments


Dynamic data visualizations let analysts and business users interact with the data, changing variables or drilling down into data points, and see results in a flash. Advance your use of data visualization with tools that support features like auto-charting, explanatory pop-ups, and mobile sharing.
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Big Data, Fast Infrastructure

2|14|12   |   3:35   |   (6) comments


No doubt your enterprise is amassing loads of data for fact-based decision-making. Hand in hand with all that data comes big computational requirements. Can traditional IT infrastructure handle the increasing number and complexity of your analytical work? Probably not, which is why you need a backend rethink. Big data calls for a high-performance analytics infrastructure, as Fern Halper, a partner at the IT consulting and research firm, Hurwitz & Associates, discusses here.
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Red Hot Analytics

1|10|12   |   3:51   |   (8) comments


Redbox's bright-red DVD kiosks are all but ubiquitous these days, located in more than 28,000 spots across the country. Jayson Tipp, Redbox VP of Analytics and CRM, provides an insider's look at how the company has accomplished its phenomenal nine-year growth.
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Hotelier Checks In With Analytics

12|14|11   |   06:55   |   (11) comments


InterContinental Hotels Group (IHG), a seven-brand global hotelier, has woven analytics into the fabric of its operations. David Schmitt, director of performance strategy and planning, shares IHG's analytics story and his lessons learned.