Ariella Brown

Quantifiable Design Data Drives Ford Quality Efforts

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MDMconsult
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Re: Quantifiable Design Data Drives Ford Quality Efforts
MDMconsult   8/22/2012 10:24:14 AM
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The idea behind providing data faster and more objectively than the standard auto tester is great quality effort from all aspects. Being able to test the interiors in a manner that resembled in-vehicle scenarios is very forward driven move from Ford.

Ariella
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Re: Creature comforts
Ariella   8/13/2012 10:29:53 AM
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@Noreen I guess you're easy to please. Actually, if you calculate the difference in price, you'd probably cover quite a few of the "free" drinks. Perhaps airlines should run analytics about what component tempts people to pay more for their trips.

Noreen Seebacher
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Re: Creature comforts
Noreen Seebacher   8/13/2012 9:54:50 AM
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I want first class for the free drinks. If I get them in coach, too, well I'd probably be happy, despoite the higher odds of getting a seat next to a fussy toddler.

Ariella
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Re: Creature comforts
Ariella   8/9/2012 2:52:18 PM
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@kicheko Yes, so long as it's the feel rather than the look that one is after. I've heard people say they never wanted to fly coach after flying first-class because it was so much more comfortable. So from that standpoint, if they were offered coach seats that were equally comfortable, they may go for them, so long as they are not interested in any snob appeal associated with first-class.

kicheko
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Re: Creature comforts
kicheko   8/9/2012 2:35:22 PM
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Ariella, - You have a point there illusion may be the negative word.....at the end of the day its the comfort though. If the level is good then one who is not able to buy a luxury car will still be happy.

Ariella
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Re: Creature comforts
Ariella   8/9/2012 2:24:30 PM
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@kicheko I'm not sure I would go so far as calling it an illusion. If you're objective in buying a luxury car is not the status symbol but the extra level of comfort you get, then you get a better value in a lower cost car that delivers a comparable level of comfort. However, most luxury car buyers are very status-conscious, something that is associated with higher end brands than Ford.

kicheko
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Re: Creature comforts
kicheko   8/9/2012 12:42:46 PM
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It about the illusion i guess...they'd want to give the feel of equal comfort. Its the concept of offering someone something cheap without making them feel cheap. In the end though the difference is felt once you step into the high-end car, but in the mean time the illusion of being just as good keeps every man happy.

Ariella
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Re: Creature comforts
Ariella   8/9/2012 12:38:43 PM
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@Data Diva First off, I have to compliment you on your choice of profile pic.

What you suggest is an idea that would be applicable to any industry that finds regional differences that would warrant making specialized adjustments. I get the impression that Ford has the data on its customers in general. Another thing they would have to adjust for regional customization is anticipation of how many cars each region would demand before they produce them. They probably already do have data on that, but in the case of customization, they would have to bank a lot more on getting those numbers right for each area rather than just producing the total number of cars they expect to sell.

Data Diva
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Re: Creature comforts
Data Diva   8/9/2012 10:47:06 AM
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I love RUTH, even if my mother-in-law does share her same name!  Just kidding...

Seriously, I would think that Ford could also use RUTH to make tweaks country by country to meet different consumer definitions and expectations.

Ariella
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Re: Creature comforts
Ariella   8/8/2012 4:26:48 PM
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@Beth of course. But they would be happy to have customers feel their standard car compares to their competitors' luxury line. 

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