Ariella Brown

Putting a Face on Retail Analytics

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tomsg
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Data Doctor
Re: Not sold
tomsg   9/27/2013 1:29:26 PM
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I agree. Let them track someone who doesn't care.

SRS1
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Master Analyst
Re: Not sold
SRS1   9/27/2013 12:51:11 PM
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This sounds terrible! I would not like to be tracked in any manor nor would I like my store habits monitored.

impactnow
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Facial aging
impactnow   9/18/2013 10:08:37 PM
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I do llike personalized offers it shows the retailer is thinking about me! However, I have heard that facial recognition can loose its accuracy over time based on aging etc.How would they address this issue?

Ariella
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Re: Keeping offers personal
Ariella   9/17/2013 9:12:49 AM
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@Norren Though I admit to being absent-minded myself, I would recognize what I usually buy and what I don't. So something unusual would make me think, "Was  I planning to buy this for a particular reason?" But I think such an app would be most effective with husbands whose wives usually do the shopping. They're the type of men you are apt to see on weekends in supermarkets with their phones either glued to their ears or held in front of their eyes as they check on what they're supposed to buy because they don't know what the usual thing is. 

Ariella
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Re: Marketing Tools and Analytical Value
Ariella   9/17/2013 9:08:07 AM
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@Louis, definintely, they have to not just think of ways that may increase sales but of what the customers' reactions may be. The assumption at work here seems to be that if they don't mind the tradeoff of discounts for data collection in loyalty cards, they won't mind this either, particularly as it is supposed to offer them what they would be interested in buying.

Ariella
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Re: Keeping offers personal
Ariella   9/17/2013 9:04:33 AM
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@SaneIT that would be devious. It would also have rather a gaslighting effect on some of us, as we would think, "I don't remember writing that down, but it's here, so I must have. I must be losing my mind." People may just go back to scribbling a list of items on the back of an envelope the way I do then to avoid such mind games. 

louisw900
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Re: Keeping offers personal
louisw900   9/17/2013 1:52:35 AM
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Great idea Beth !  Sorta like "Airplane Mode".   : )

louisw900
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Marketing Tools and Analytical Value
louisw900   9/17/2013 1:50:53 AM
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Do personalized offers make you smile?

It depends on the product, if it is something I am interested in then yes otherwise it is spam.  But I think this could be a very interesting slant to analytics, Ariella.   How do marketing tools ( which are ultimately used for their Analytical value) affect the customer ?

I don't think many companies take the time to consider this.

SaneIT
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Data Doctor
Re: Keeping offers personal
SaneIT   9/16/2013 7:36:36 AM
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That's true.  There was an ad a couple years ago that featured a guy at the supermarket looking at his phone for a grocery list and things kept popping into his list.  At first it looked like maybe a spouse was adding to the list then it started getting junk food item after junk food item and the commercial cuts to two kids laughing as they edit the shopping list from a laptop.  I could see an app doing something like this or adding brand names for sponsored products.

Noreen Seebacher
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Blogger
Re: Keeping offers personal
Noreen Seebacher   9/13/2013 10:02:27 AM
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I'm afraid so many of us are absent minded that such an app could deceive shoppers of all ages.

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