Kelly A. McGuire

Social Media & Lodging Performance

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kq4ym
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Data Doctor
Text Reviews Top For Me
kq4ym   1/28/2013 9:22:46 AM
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I'm not a big user of hotels and motels but when I do need to investigate a future trip I certainly run to the client text reviews just to see what a presumably random sample of folks like or don't like.

It's not scientific but does give me a sort of "real world" view of what interested consumer have to say. I tend to take those comments with more credibility than a point or star rating.  Analysts should take note to study some correlation with consumer comments and the "actual" real world though. I used to be a big fan of the AAA guides for years, and notice they are so prominent anymore. Wonder why since they were excellent and didn't disappoint me every. Now there was a very early use of analytics!

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Given how competitive the environment is becoming and how fast technology is moving, hotels cannot afford to wait until everything is perfect before moving on to the next step in their big data analytics initiative.
In the hotel business, companies know little about the majority of their guests, but that little bit of knowledge can make a difference.
Experts from the Cornell School of Hospitality Management take a look at hospitality trends in 2015 and where analytics come into play.
The power of the millennials, the value of sustainability, and economic disruption are some of the factors that hotel executives have to consider as we move through 2015.
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