Kelly A. McGuire

Social Media & Lodging Performance

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kq4ym
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Data Doctor
Text Reviews Top For Me
kq4ym   1/28/2013 9:22:46 AM
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I'm not a big user of hotels and motels but when I do need to investigate a future trip I certainly run to the client text reviews just to see what a presumably random sample of folks like or don't like.

It's not scientific but does give me a sort of "real world" view of what interested consumer have to say. I tend to take those comments with more credibility than a point or star rating.  Analysts should take note to study some correlation with consumer comments and the "actual" real world though. I used to be a big fan of the AAA guides for years, and notice they are so prominent anymore. Wonder why since they were excellent and didn't disappoint me every. Now there was a very early use of analytics!

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More Blogs from Kelly A. McGuire
For the hotel industry in 2016, the mandate includes more strategic thinking, fewer gut decisions, and better collaboration among business units.
For hotels personalization requires teamwork across the diverse marketing, operations, and revenue management groups.
There are new and exciting use cases for predictive analytics on the horizon for hotel organizations. As the industry as a whole grapples with big data, you can better come to terms with the data from the explosion of interaction points with our guests.
Data and analytics can benefit not only the individual hotel departments but also can support cross-department coordination.
Kelly and Natalie explore some of the types of analytics that could prove useful to hotel operators.
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