Anna Brown

Now You Can Be Your Own Jedi Master of Data

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annabrown
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Re: Analytics is important
annabrown   10/1/2012 12:45:17 PM
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chapAnjou - Indeed, analytics is becoming more widely understood and used across the business. It's a term you can even ask people "on the street" to define and you'll get some intelligent answers, as I found out recently in San Francisco. http://www.sas.com/knowledge-exchange/business-analytics/building-an-analytical-culture/how-do-you-define-analytics/index.html

annabrown
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Re: Social media opportunity?
annabrown   10/1/2012 12:40:48 PM
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That is a great idea, Joe. Social media analytics could force executives to get their hands dirty with social media - or at least gain a greater appreciation for it - without it seeming like "another thing to worry about."   

tinym
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Re: Social media opportunity?
tinym   9/30/2012 10:06:10 PM
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That would be a master suite, wouldn't it? I think the draw of social media analytics would be an enticing gateway.

Joe Stanganelli
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Social media opportunity?
Joe Stanganelli   9/29/2012 5:30:37 PM
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This prompts an idea.  The C-Suite is becoming much more interested in interacting with data and analytics, but still lags behind in social media use.  Might there be a way to effectively integrate the platform of one into the other (particularly with social media analytics), and -- in doing so --  drive those upper-level executives into social media use?

chapAnjou
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Analytics is important
chapAnjou   9/28/2012 3:48:10 PM
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It's interesting to see just how important analytics is for every facet of a business.  I work for a website as an online producer and we rarely make changes to the site without first consulting omniture to make sure that changes we're proposing will affect the largest group of users.  Even our editors consult tools like Google Analytics/Bright Edge/Omniture to make informed decisions about what content they should publish.

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