Noreen Seebacher

Sandy Blows Away Big-Data Resistance

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Alexis
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Re: Small Business and Big-data
Alexis   11/9/2012 12:42:18 PM
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Beth, casually monitoring a twitter feed seems to me to be a very inexpensive way to gain market insight

rbaz
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Re: Small Business and Big-data
rbaz   11/8/2012 12:42:42 PM
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in such competetive environment small businesses will be compelled to invest. their very survival in the market place will dictate it.

BethSchultz
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Re: Small Business and Big-data
BethSchultz   11/8/2012 11:36:28 AM
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@Noreen, I'll jump in here with an "absolutely yes" -- in theory at least. The smaller the company the smaller the marketing budget, presumably. Finding money to spend on anything but casual social media watching may be beyond many small companies' means. Of course, if a small company lives primarily or exclusively online and/or has a very digital-savvy consumer base, then it surely better find the money!

Noreen Seebacher
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Re: Small Business and Big-data
Noreen Seebacher   11/8/2012 9:16:23 AM
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At a minimum, even small businesses can start to monitor conversations about their companies/brands through tweets and other social media sources, don't you think?

rbaz
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Re: Increasingly unstructured!
rbaz   11/7/2012 10:47:01 PM
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@mnorth , the evolution of data use and structure definition as been dramatic in a very short period of time. I can still recall being restricted to eighty column text record formats. Advances in incorporating greater data sources will lead to great potentials.

rbaz
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Re: Small Business and Big-data
rbaz   11/7/2012 10:30:48 PM
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kicheko, over time the social media tools will expand in functional sophistication and prices will lower in cost as customer base increases. Every major natural disater, social or political event will put social media tools on full display.

kicheko
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Small Business and Big-data
kicheko   11/7/2012 4:36:45 PM
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Most certainly disaster serves to soften the hearts of stone in many ways including adopting products they never would have. It is true though that small businesses didn't always reject big-data but many may have been put off by the fact that it is an expensive affair. Even so. i bet they may now consider investing in at least a modest cloud solution that can enable them to harness a tool like twitter after seeing its impact.

mnorth
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Increasingly unstructured!
mnorth   11/7/2012 3:57:40 PM
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Your point is a good one, and the comment about Instagram volume got me thinking about the nature of the data -- it is increasingly unstructured.  It used to be when we said 'unstructured', we were talking about text, about data that wasn't neatly arranged into columns and rows.  But in the age of big social media, there is data in photos, in images, in maps, in sound recordings, in video.  Being able to mine big data means being able to examine data that are structured in those media, and not just in numbers and letters.

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