Noreen Seebacher

Now Everyone Wants a Piece of Data

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Lyndon_Henry
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Re: My data
Lyndon_Henry   12/28/2012 11:58:49 PM
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..

Noreen writes


No. 7 on the list for the coming year: data myning. Really.

The concept is simple. If data is the new resource, expect consumers to start demanding their share of its value


 

Definitely.  I particularly would like to be privy to the results of their snooping, especially about people I might know...

 

kq4ym
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Re: My data
kq4ym   12/28/2012 6:42:36 AM
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Given choices, consumers would be happy to provide information about their personal habits, personal or shopping as long as they have some percieved control over what's given up. 

Decades ago, folks would never believe the amount of information companies now obtain would ever be possible. But, as times change and consumer perceptions about privacy change over time, it's all a new ball game.

But, even with relaxed views of just what's 'personal' consumers want their own piece of 'myning' in an effort to have control over their internet and shopping lives.

Louis Watson
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Blinded By the Light ?
Louis Watson   12/16/2012 1:51:09 AM
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"There's no single data point — like making lots of short calls between 2 and 5 a.m. every morning — that suggests that someone is a bad credit risk. But CEO Jonathan Hakim says, 'The way you use your phone is a proxy for your lifestyle.'"

 

Really ? I think the statement above is representative of what we have long discussed here in the community.  How results can be skewed by assumptions that turn out to be faulty in the end.  I wish Cignifi luck - they are going to need it.

Louis Watson
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Iffy Cignifi
Louis Watson   12/16/2012 1:46:23 AM
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Cignifi is a case in point of a company who is really pulling at strings IMO if they think they can make money analyzing the mobile usage patterns of individuals to assess of all things - a credit -risk profile.  Is there really a market for this type of round about useless conclusion ?   Apparently they have some investment but I think the company could have been based on a better metric.

 

Alexis
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Re: My data
Alexis   12/14/2012 8:43:43 PM
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Will be interesting to see how much people are willing to sell

BethSchultz
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Re: My data
BethSchultz   12/12/2012 7:53:06 AM
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@kicheko, it'll definitely be an interesting trend to keep our eye on. Like you, though, I don't expect we'll see too much consumer action this coming year -- except for maybe among the absolute most sophisticated and analytics savvy users (not your average Joes, by any means!). Think about how many years we've encouraged consumers to be mindful of data privacy online, and yet go along on their merry ways without giving their privacy due consideration!

kicheko
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Re: My data
kicheko   12/11/2012 3:37:06 PM
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Beth, - I can picture the consumer becoming more data savvy at some point and beginning to conduct reverse analytics on brands. Just that i might not bet that on 2013 as yet considering how blurry the big-data concept is. Then again a year is a long time in data trends...by second half of 2013 we may just see a lot of consumer focused big-data analytics applications.

BethSchultz
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My data
BethSchultz   12/11/2012 1:18:16 PM
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@Noreen, I like the idea of "myning," although  societally I could see it opening more of a chasm between the haves and have-nots. Like the telephone and Internet access before, the abllity to access real-time information whenever and whereever you are so you get better deals, better service, and can make better decisions will be a thing of the priviledged and urban folks, some might say.

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