You have to give credit to a company that markets its product as "evil" -- especially when the description is exactly right. It's hard to think of a better way to explain the Wake N Shake, an alarm clock app that forces users to, well, shake themselves awake. There is no snooze button, no way to lower the volume.
As the website explains, "There is no mercy. The only way to shut off is by shaking the hell out of your iPhone."
Now you don't even need an iPhone. The app is also available for Android, so you can shake away with an even broader assortment of smartphones.
What is interesting about the app from a big-data perspective is that it turns waking up into a social activity. The app encourages users to compete with friends -- either by wake-up time or difficulty of shaking. And if that isn't enough to get you going, you can make waking up into an actual game: For instance, you can obtain 50 personal achievements for things like using the app 20 days in a row or moving to a harder level.
How's it work? The app uses what is considered one of the most important parts of a smartphone or tablet -- the accelerometer that detects the device's orientation. If you are interested in knowing more about the basic concepts behind the three-axis motion sensing from these devices, take a look at the video below.
But back to Wake N Shake... The app uses the accelerometer, and then allows users to set the difficulty level of the shaking required to turn the alarm off. A red bar moves along the screen to show how much more shaking is required to shut it off, from next to nothing to vigorous shaking -- enough to literally shake you awake.
The only use of your Facebook’s data is done in the server to pair you with other friends using Wake N Shake. Wake N Shake also uses your first name and profile picture and displays it in the “Alarms Feed” or “Daily Feed” so you can identify yourself and your friends. Wake N Shake also will look at usage statistics. These are tools provided by Facebook, and it's an anonymous, aggregated set of statistics that do not identify any one individual use case. Wake N Shake uses these to improve the product.
But there is more. If you give Wake N Shake access to your Facebook data, it will publish your activities to your newsfeed, ticker, and timeline. That includes the times your alarm goes off, shake points you earn, and the shake intensity, as well as information about your naps and achievements you earn by competing with friends.
The app also has an integrated system called Flurry, from a mobile analytics firm with data-based ad platforms. Flurry aggregates usage statistics within the app, including when a user opens the app, times the app is used, and level of engagement.
According to a November press release, Flurry quadrupled the number of data points it measured during the past year. Each day, the release explained:
the company measures 1.9 billion application sessions across more than 250 million unique smartphone and tablet devices. Over the last year, Flurry has doubled the number of applications using its services from 120,000 to more than 250,000. In total, more than 80,000 companies now use Flurry services across iOS, Android, Windows Phone, BlackBerry, HTML5 and JavaME platforms.
What do you think? Would you be comfortable using the app? And if you did, would you have any interest in comparing your sleep habits to those of your friends? More importantly, who could benefit from all this sleep-related data?
Thank you Noreen for the video on accelerometers, some of my nerdy colleagues speak about these every now and then so it is nice to have a little better understanding of how it works.
And it appears that it ( the accelerometer ) is largely responsible for this really annoying device Wake N Shake. While it might work for some, this would just make a morning grumpy person ( me ) more grumpy.
I would rather stub my toe going across my apartment to turn off that third alarm than to put myself through this annoying torture. : )
That's evil! But had to have been funny. I made the mistake of showing this blog and the Wake N Shake alarm site to my husband last evening. He played with that and all sorts of obnoxious wake-up apps the rest of the night, and he says he's now using Wake N Shake in the morning. I got up before him today, so not sure if it's true. He'd previously been using some stupid duck-quacking alarm that I hated. But it'll pale in comparison to Wake N Shake. And I can tell you this -- no way I'd ever entertain the thought of loading it myself and sharing time-to-wake data. That, to me, is totally lame.
Fortunately, I don't have to wake and any particular time, and maybe fortunately I automatically wake up very early naturally. But, wake and shake might be used for other things, an alarm for important things to do, a curiosity to show co-workers, a practical joke machince, and who knows what else the program might be useful for.
Yeah, this is out for married couples. Unless you both need to up at the same time. Reminds me of 'the sound box' where, as a prank you lock an alarm in a tool box and then lay it on someones doorstep. Evil. Yes.
SAS Global Forum Executive Conference 2014 The Executive Conference is held in conjunction with SAS Global Forum, a SAS users technology event. Investing in thought leadership and technical training are two of the best moves a successful company can make so take advantage of the world-class speakers, sessions and discussions around Analytics, Big data, Risk, Fraud and Data management.
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