Noreen Seebacher

Retailers Cross Channels to Reach Customers

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 2   >   >>
Jeff
User Rank
Data Doctor
Re: Simple example
Jeff   1/18/2013 4:00:11 PM
NO RATINGS
It's seriously more of a burden to have to go to a computer when you can just do something on your phone.  I think we are there.  I think we will see functionality done on the App first and then if there is a need the website.

Noreen Seebacher
User Rank
Blogger
Re: Simple example
Noreen Seebacher   1/18/2013 10:16:14 AM
NO RATINGS
Smartphones - the new appendage

BethSchultz
User Rank
Blogger
Re: Simple example
BethSchultz   1/18/2013 9:16:36 AM
NO RATINGS
It is definitely all about -- or starting to be about -- the smartphone now. It'll be interesting to see how retailers adapt to that changing reality for the 2013 holiday shopping season.

BethSchultz
User Rank
Blogger
Re: Simple example
BethSchultz   1/18/2013 9:15:16 AM
NO RATINGS
Guess I'll have to dig into the full report or talk to the experts at RSR to find out more...

Jeff
User Rank
Data Doctor
Re: Simple example
Jeff   1/18/2013 7:34:16 AM
NO RATINGS
I'll bet they are in the wrong channels.   We are more in tune with our phones than our pc's now.  Got get into those apps!!

Noreen Seebacher
User Rank
Blogger
Re: Simple example
Noreen Seebacher   1/18/2013 2:20:20 AM
NO RATINGS
Perhaps because the number of cross channels are increasing?

BethSchultz
User Rank
Blogger
Re: Simple example
BethSchultz   1/17/2013 10:38:58 AM
NO RATINGS
Huh. I haven't dug into the full Retail Systems Research (RSR) report you've pointed to, but what do you think by this data point:

"For the first time in RSR's six years of benchmarking cross-channel maturity, the number of retailers reporting that their cross-channel shoppers are significantly more profitable than single-channel channel shoppers has declined, from its peak of 50% in 2011 to 38% of respondents in this year's survey."

I would think the reverse would be happening.

Noreen Seebacher
User Rank
Blogger
Re: Simple example
Noreen Seebacher   1/17/2013 10:02:31 AM
NO RATINGS
Here is an interesting report on this topic:

Omni-Channel 2012: Cross-Channel Comes of Age

Noreen Seebacher
User Rank
Blogger
Re: Simple example
Noreen Seebacher   1/17/2013 9:27:18 AM
NO RATINGS
I sort of like getting text and email offers -- until they seem to come too fast and furious. Then it is just annoying.

BethSchultz
User Rank
Blogger
Re: Simple example
BethSchultz   1/17/2013 8:56:56 AM
NO RATINGS
Funny, I just took my car in for an oil change this past weekend. I needed no coupon trigger, though, as the car does that for me. I don't know if they have Jiffy Lube where you are, but here's a tip: Print out coupons from its website. That's what I did. Sometimes we service the car at the dealership, and print coupons from the dealer's site, too. Actually, come to think of it, this is the first time I've taken this car to Jiffy Lube and not the dealership for an oil change. Hmmm. I'll have to see if I receive a mailed coupon from Jiffy Lube that roughly corresponds with the time for my next oil change!

Page 1 / 2   >   >>
Information Resources
More Blogs from Noreen Seebacher
Everyone is talking about big-data as an HR solution, so why doesn't it seem like we're any closer to solving the people problem?
Even at a trade fair better known for seminars on information technology, big-data was too significant to ignore.
All Analytics readers have serious issues with the data hidden in digital photos.
The system we use to select American courtroom juries is riddled with delays, frustrations, and inefficiencies.
It was actually a little too easy to slip a cellphone past security at a federal courthouse.
Radio Show
A2 Conversations
UPCOMING
Jessica Davis
A2 Radio: Can You Trust Your Data?


12/20/2016   REGISTER   0
ARCHIVE
James M. Connolly
Retail Analytics: See Where Style Meets Statistics


12/6/2016  LISTEN   53
ARCHIVE
James M. Connolly
Why the IoT Matters to Your Business


11/29/2016  LISTEN   45
ARCHIVE
James M. Connolly
Will Data and Humans Become Friends in 2017?


11/22/2016  LISTEN   40
ARCHIVE
James M. Connolly
We Can Build Smarter Cities


10/20/2016  LISTEN   31
ARCHIVE
James M. Connolly
Visualization: Let Your Data Speak


10/13/2016  LISTEN   70
ARCHIVE
James M. Connolly
How Colleges and Tech Are Grooming Analytics Talent


9/7/2016  LISTEN   56
ARCHIVE
James M. Connolly
How Machine Learning Takes Handwriting Recognition to New Levels


8/25/2016  LISTEN   40
ARCHIVE
AllAnalytics
A Look at Tomorrow's Data Scientist


8/9/2016  LISTEN   83
ARCHIVE
James M. Connolly
Analytics and the Making of a President


7/21/2016  LISTEN   76
ARCHIVE
James M. Connolly
Analytics: Where We've Been, Where We're Going


7/12/2016  LISTEN   48
Information Resources
Quick Poll
Quick Poll
About Us  |  Contact Us  |  Help  |  Register  |  Twitter  |  Facebook  |  RSS