Noreen Seebacher

Retailers Cross Channels to Reach Customers

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Jeff
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Re: Simple example
Jeff   1/18/2013 4:00:11 PM
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It's seriously more of a burden to have to go to a computer when you can just do something on your phone.  I think we are there.  I think we will see functionality done on the App first and then if there is a need the website.

Noreen Seebacher
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Re: Simple example
Noreen Seebacher   1/18/2013 10:16:14 AM
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Smartphones - the new appendage

BethSchultz
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Re: Simple example
BethSchultz   1/18/2013 9:16:36 AM
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It is definitely all about -- or starting to be about -- the smartphone now. It'll be interesting to see how retailers adapt to that changing reality for the 2013 holiday shopping season.

BethSchultz
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Re: Simple example
BethSchultz   1/18/2013 9:15:16 AM
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Guess I'll have to dig into the full report or talk to the experts at RSR to find out more...

Jeff
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Re: Simple example
Jeff   1/18/2013 7:34:16 AM
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I'll bet they are in the wrong channels.   We are more in tune with our phones than our pc's now.  Got get into those apps!!

Noreen Seebacher
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Re: Simple example
Noreen Seebacher   1/18/2013 2:20:20 AM
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Perhaps because the number of cross channels are increasing?

BethSchultz
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Re: Simple example
BethSchultz   1/17/2013 10:38:58 AM
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Huh. I haven't dug into the full Retail Systems Research (RSR) report you've pointed to, but what do you think by this data point:

"For the first time in RSR's six years of benchmarking cross-channel maturity, the number of retailers reporting that their cross-channel shoppers are significantly more profitable than single-channel channel shoppers has declined, from its peak of 50% in 2011 to 38% of respondents in this year's survey."

I would think the reverse would be happening.

Noreen Seebacher
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Re: Simple example
Noreen Seebacher   1/17/2013 10:02:31 AM
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Here is an interesting report on this topic:

Omni-Channel 2012: Cross-Channel Comes of Age

Noreen Seebacher
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Re: Simple example
Noreen Seebacher   1/17/2013 9:27:18 AM
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I sort of like getting text and email offers -- until they seem to come too fast and furious. Then it is just annoying.

BethSchultz
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Re: Simple example
BethSchultz   1/17/2013 8:56:56 AM
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Funny, I just took my car in for an oil change this past weekend. I needed no coupon trigger, though, as the car does that for me. I don't know if they have Jiffy Lube where you are, but here's a tip: Print out coupons from its website. That's what I did. Sometimes we service the car at the dealership, and print coupons from the dealer's site, too. Actually, come to think of it, this is the first time I've taken this car to Jiffy Lube and not the dealership for an oil change. Hmmm. I'll have to see if I receive a mailed coupon from Jiffy Lube that roughly corresponds with the time for my next oil change!

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