Marco Vriens

6 Tips for Making Your Analytics Advice Stick

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BethSchultz
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Re: TMI, thank you!
BethSchultz   12/10/2012 5:08:16 PM
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OK, I can see how openness would help over the long term.

Theinsightsadvantage
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Re: Priority
Theinsightsadvantage   12/10/2012 4:57:19 PM
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That is a very good question. Depends I think on the situation. In general processes will probably get you the most results but I think credibility and validity is even more important.

Theinsightsadvantage
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Re: TMI, thank you!
Theinsightsadvantage   12/10/2012 4:56:01 PM
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You don't necessarily have to overwhelm the recipients with detailed methodological information. Just call out the key points and refer to a detailed description in case someone is interested.

Theinsightsadvantage
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Re: TMI, thank you!
Theinsightsadvantage   12/10/2012 4:54:35 PM
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In some cases it might help. In general my experience that outlining why you advice is valid in the context of explicit strenghts and weaknesses works better in general and in the long term as stakeholders will trust the advice more over time.

BethSchultz
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TMI, thank you!
BethSchultz   12/10/2012 2:53:24 PM
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@Marco, per your first bit of advice, that "analytics professionals should articulate the methodological strengths and weaknesses of their processes and call out what can and can't be inferred from the data and analyses," when does that sort of information become too much information? I would think analysts need to be careful here -- pointing out weaknesses could lead to mistrust of the data, don't you think?

Noreen Seebacher
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Priority
Noreen Seebacher   12/10/2012 2:27:52 PM
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Marco, which of those six do you rate as the most important?

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