What better way to crank up my analytics exposure than by tossing me into the deep end at SAS's Analytics 2013 conference?
Kicking off in sunny Orlando, Fla., next week, the show promises to bring together hundreds of analytics professionals and provide learning opportunities with representatives of many cutting-edge organizations. Just a quick glance at the presenters list shows that analytics experts from local giants such as Disney and the Orlando Magic will be joined by those of T-Mobile, CVS, Cox Communications, and Capgemini, just to name a few.
Conference tracks include speech analytics, marketing, healthcare, forecasting, and operations research, plus updates from SAS about its latest tools.
I'm particularly excited to hear about the way different companies use innovative analytics techniques to drive successful business outcomes. For instance, Walt Disney Company marketing analytics director Ed Gaffin is scheduled to deliver a keynote on text analysis and the value of plumbing customer conversations for insights. I'll be live-blogging that address and several others throughout the two-day show.
Another interesting session will be presented by CareSource, a nonprofit managed healthcare service that uses predictive modeling to locate clients in need. I imagine that kind of proactive health management results in significantly improved quality of life for CareSource patients.
On the government side, Ireland's Revenue department is using analytics to target taxpayer fraud and accounting errors. I'm hoping some of the lessons they impart at Analytics 2013 can be passed along to our own IRS.
After the show wraps up, SAS is hosting its Premier Business Leadership Series (PBLS) event. Moving from analytics professionals to business leaders, the conference will promote greater awareness and drive conversation around analytics solutions for today's enterprises.
PBLS speakers include Andrew McAfee, principal research scientist at MIT; Jason Dorsey, chief strategy officer at the Center for Generational Kinetics; and David Judson, senior director of business intelligence initiatives at The Scotts Miracle-Gro Company. I'm looking forward to sitting down with some of these business leaders to get their impressions of and experiences with advanced analytics.
One other point: I'm happy to extend my "hookup" service to members of All Analytics. In plainer English, I mean that I'll visit whichever booths, collect whatever information, arrange trials and demos, and generally act as "your man on the scene" if there are particular companies and offerings that interest you. I can also connect you with appropriate vendor contacts, if you want to learn more about a specific product or service.
So feel free to drop me a line here and I'll see you at the show!