Heading to Analytics 2013


What better way to crank up my analytics exposure than by tossing me into the deep end at SAS's Analytics 2013 conference?

Kicking off in sunny Orlando, Fla., next week, the show promises to bring together hundreds of analytics professionals and provide learning opportunities with representatives of many cutting-edge organizations. Just a quick glance at the presenters list shows that analytics experts from local giants such as Disney and the Orlando Magic will be joined by those of T-Mobile, CVS, Cox Communications, and Capgemini, just to name a few.

Conference tracks include speech analytics, marketing, healthcare, forecasting, and operations research, plus updates from SAS about its latest tools.

I'm particularly excited to hear about the way different companies use innovative analytics techniques to drive successful business outcomes. For instance, Walt Disney Company marketing analytics director Ed Gaffin is scheduled to deliver a keynote on text analysis and the value of plumbing customer conversations for insights. I'll be live-blogging that address and several others throughout the two-day show.

Another interesting session will be presented by CareSource, a nonprofit managed healthcare service that uses predictive modeling to locate clients in need. I imagine that kind of proactive health management results in significantly improved quality of life for CareSource patients.

On the government side, Ireland's Revenue department is using analytics to target taxpayer fraud and accounting errors. I'm hoping some of the lessons they impart at Analytics 2013 can be passed along to our own IRS.

After the show wraps up, SAS is hosting its Premier Business Leadership Series (PBLS) event. Moving from analytics professionals to business leaders, the conference will promote greater awareness and drive conversation around analytics solutions for today's enterprises.

PBLS speakers include Andrew McAfee, principal research scientist at MIT; Jason Dorsey, chief strategy officer at the Center for Generational Kinetics; and David Judson, senior director of business intelligence initiatives at The Scotts Miracle-Gro Company. I'm looking forward to sitting down with some of these business leaders to get their impressions of and experiences with advanced analytics.

One other point: I'm happy to extend my "hookup" service to members of All Analytics. In plainer English, I mean that I'll visit whichever booths, collect whatever information, arrange trials and demos, and generally act as "your man on the scene" if there are particular companies and offerings that interest you. I can also connect you with appropriate vendor contacts, if you want to learn more about a specific product or service.

So feel free to drop me a line here and I'll see you at the show!

Michael Steinhart, Contributing Editor

Michael Steinhart has been covering IT and business computing for 15 years, tracking the rising popularity of virtualization, unified fabric, high-performance computing, and cloud infrastructures. He is editor of The Enterprise Cloud Site, which won the Least Imaginative Site Name award in 2012, and he managed TheITPro.com, a community of IT professionals taking their first steps into cloud computing. From 2006 to 2012, Steinhart worked as an executive editor at Ziff Davis Enterprise, writing and managing research reports, whitepapers, case studies, magazine features, e-newsletters, blog posts, online videos, and podcasts. He also moderated and presented in dozens of webinars and virtual tradeshows. He got his start in IT journalism at CMP Media back in 1998, then moved to PC Magazine, managing the popular Solutions section and then covering business technology and consumer software. He holds a Bachelor of Arts degree in communications/journalism from Ramapo College of New Jersey.

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Re: PBLS: Morning Keynotes
  • 10/23/2013 10:04:06 AM
NO RATINGS

Jim Davis on how to monetize data:

Retail - capture it and sell it to partners and suppliers

Telecom - bring competitor data together to pool data and create new opportunity for selling it

Financial - derive merchant information from credit card data. Sell it to merchants or provide it as a value-add.

Automotive - vehicle data to drive consumer, supplier, and insurance categories

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:57:59 AM
NO RATINGS

Davis traces trend lines for "analytics," "big data," "Hadoop," and "Internet of things."

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:55:42 AM
NO RATINGS

Davis shows a Google trend line that illustrates how "analytics" has grown in awareness from 2007 to today. He points to the economic difficulties of 2008-9 as driving companies to look for an edge.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:53:56 AM
NO RATINGS

CMO Jim Davis takes the stage to talk about "treating data like money." Everyone's poking fun at Isaacson's notepapers falling out of his pocket.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:50:26 AM
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Goodnight talks about the "Curriculum Pathways" project, where they provide materials for children in grades 6-12. He says 100,000 teachers are using it, and it's free of charge. 

"This country is not producing enough STEM-skilled college kids. WE have to go back to K-12 and get kids more interested in math and science. Otherwise most of the innovation that used to occur here in the US will occur in China and India and somewhere else in the world.

I don't have a problem with that, but my kids and grandkids live in this country, and I'd hate to see it turn into a service economy where we depend on India and China for innovation and manufacturing."

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:41:54 AM
NO RATINGS

Goodnight: We're trying to make analytics accessible to the masses. Use icons and menus to create models instead of typing in command strings.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:40:08 AM
NO RATINGS

How can people make confident business decisions in a world that's changing so quickly? Analytics!

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:36:19 AM
NO RATINGS

How do you handle resistance to change? That's when we reorganize.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:34:21 AM
NO RATINGS

Goodnight says true big data is coming from sensor arrays and M2M feeds. He explains multithreading to Isaacson as he describes real-time analytics.

Re: PBLS: Morning Keynotes
  • 10/23/2013 9:32:23 AM
NO RATINGS

"Most of our customers don't have big data. It's not that big. Everyone's talking about big data because the journalists and analysts got tired of talking about cloud computing." -- Jim Goodnight

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