No student is going to care about the benefits of CCTV footage analysis of customer foot traffic.
However, one aspect of the analytics industry that not only can help a lot of different people, but do it in a way they can all understand, is telematics. As it stands, these combination tracking, navigation, messaging, and analytical hardware and software packages are revolutionizing industries, jobs, and the lives of individuals in a way that few other analytics platforms can.
The reason it's able to be this broad, where so many other analytics uses are so specific, is because of the myriad benefits it can bring. The same type of smartphone application that lets a fleet manager keep track of where his vehicles are at all times, can be used to make a young driver far less of a risk for an insurer and can therefore allow them to reduce premiums.
At the very top end of things, you have companies like Toshiba, which recently announced that across its entire business, it has managed to cut fuel usage by 27% thanks to telematics. That's the kind of figure that the top people in any enterprise or corporation can understand.
And, that goes double when you factor in all of the green "brownie points" it will net that same firm, taking away one less ache for the company head.
At a more middle level, fleet managers can have their lives transformed by the technology, as not only can they send the nearest worker to a job site, but they can spot the drivers that are ruining their quarterly numbers with out-of-hours vehicle usage, or driving so erratically that it leads to vehicle damage.
These applications can also cut back on insurance fraud cases and instances of thievery, since telematics by nature offers tracking if a vehicle is stolen, allowing for quick recovery.
Individuals, too, can understand the simple benefits of having their insurance premiums reduced, but it goes beyond that. Telematics can offer peace of mind to parents that are worried about not only where their child goes when they've passed their test, but how they get there. With even the simplest of telematics applications, they can track their driving habits.
Those metrics then can be compared with that of other drivers to spit out a score based on their driving safety, making it even easier to understand.
This is why telematics is such an exciting technology. Not just because of all the benefits it can bring, but with the ease that it incorporates into our daily lives. It's a technology that can sell analytics as a principle, rather than an individual scenario and that will likely go a lot further in the years to come.